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Distressed Listing: Health Supplement with Massive Sales Selling at 1x Multiple
THIS BUSINESS IS A DISTRESSED LISTING. THE MULTIPLE IS SET VERY LOW TO ENCOURAGE THOSE WITH OPERATIONAL EXPERTISE IN THE SUPPLEMENT SPACE TO PURSUE AGGRESSIVELY. BUYERS WITH CASH THAT CAN CLOSE QUICKLY WILL BE PRIORITIZED.
IN NOVEMBER OF 2020 THE FDA SENT A LETTER REGARDING THE BRAND AND SOME HEALTH VIOLATIONS. THE SELLERS HAVE INDICATED THAT THE MATTER IS COMPLETELY CLOSED WITH THE FDA AFTER MAKING A COUPLE OF VERBIAGE CHANGES TO THE WEBSITE. THE CORRESPONDENCE REGARDING THIS MATTER IS IN THE TRANSACTION FOLDER.
Launched in March of 2019, this supplement brand exploded with revenue right out of the gate. It was started by seasoned online marketing experts. They have a deep understanding of customer acquisition, affiliate marketing, as well as other types of online marketing and paid advertising. The result was a supplement brand the rocketed to over $25,000,000 in sales in 2020.
The sellers started with one payment processor in March of 2019. In July of 2020 that payment processor terminated their account. The processor cited that their chargeback rate was higher than they allowed. They had never even received a warning about this issue so they found another provider. When COVID 19 hit the US their production hit a snag and orders were delayed. This caused an increase in chargeback activity with the new provider. The account was terminated by the new provider due to the chargeback issue. After the fact, they came to the realization that a handful of bad affiliates may have been the cause for the higher chargebacks.
The sellers have reflected on their experience with these payment providers. They believe they did not have the logistical and operational experience to know how to properly handle credit card processing for such a large amount of revenue per year. They were forced to jump through some hoops to sign up a 3rd payment processor.
When you look at the financials you will see that although the revenue has dropped significantly the profit has recovered nicely. This is because 100% of their revenue is from users with subscriptions to their product. They believe a new owner with experience in these areas should be able to clean up the policies, procedures, and strategize about the best way to process large amounts of revenue with their supplements
8 Year Old FBA/Shopify Business with over 200% YOY Growth – Patent Protection
Launched in 2013, this business has balanced revenues with a mix of Amazon (52%) and Shopify (46%). In the last six months of 2020 Shopify grew to 52% of total income due to two new advertising channels being added. In 2020 the revenues grew over 200%.
Advertising is 100% out-sourced through three separate agencies. Ad spend grew from 125k in 2019 to nearly 600k in 2020 - and there is still plenty of room for growth. The two new advertising channels were only brought on in May and June.
The owner and his wife are finance professionals, operate this business on the side in less than 30 hours per week, and with just two remote employees. Growth opportunities on Amazon, Shopify, retail and internationally are plentiful.
* Revenues, Gross Profit and Discretionary Earnings are on a Pro Forma basis through Q1 of 2021
Trademarked Men’s Grooming Lifestyle Brand Ecommerce Business #13566
This business is a men’s grooming lifestyle brand. The company sells high quality apparel, headwear, accessories and grooming products branded with its very popular niche trademarked logo. Sales are currently converted 100% through its Shopify store and managed by one owner working about 35 hours per week from a home office.
As a 100% stocked model, products are shipped from vendors to the owner’s main company warehouse where inventory is stocked and fulfilled. The current value of inventory on hand is approx. $55k
The business demonstrated significant increases in 2020 with sales and profits up triple digit percentages over 2019!
Key Benefits
Full line of trademarked products with a high gross margin Growing Sales and Profits Established customer base with many repeat purchasers Large following on Facebook & Instagram - over 220,000 combined Mature Facebook pixel with a well performing Facebook ads account Easy to run, little time needed for day-to-day operations and customer service Homebased opportunityAustralian based unmanaged dedicated server and colocation provider with projected annualized revenue of ~AUD $3.2M (US $2.5M). #1345
Australian based unmanaged dedicated server and colocation provider with projected annualized revenue of ~AUD $3.2M (US $2.5M). Operates own network covering several major Australian and New Zealand cities. Uses WHMCS with customers paying via CC, Paypal and bank transfer. Servers are owned and collocated in major 3rd party data centers. Most data center contracts expire in 2021 but some extend as far as 2023. Customers need to remain in Australia. Outsourced support team and 1 employee could be retained or terminated if desired. Seller is exiting the industry. Preapproval is required.
Note: Net Income is not seller's discretionary income and given that most buyers are looking to consolidate a customer base into their environment, the net income indicated is not indicative of what a buyer would realize and in all likelihood much lower than a buyer would realize due to synergies, costs savings, economies of scale, preferential pricing etc. Seller is open to offers.
$3.4K Per Month Display Advertising Site in the Technology Niche
This listing is for a display advertising, Amazon Associates, and service business created in March 2019 in the technology niche. The UK based WordPress site features tech support content and online technical support as a paid service. The business is within an evergreen niche, includes great diversity across the top pages in terms of traffic percentage, and includes SOPs for the technical support side of the business which the Seller is currently managing themselves.
The primary source of income for this business stems from display advertising (58%) through the Adsense network, Amazon Associates (33%), and service (9%) income through paid technical support. The top channels generating the most traffic to the business include organic search (93.21%), direct (6.09%), and referral (0.63%) signals. The top countries in terms of producing the most traffic to the business include the United Kingdom (52.36%), US (26.94%), and Canada (2.93%) audiences respectively.
The Seller currently performs all of the work on this business with no employees currently on the payroll at this time. The Seller spends a majority of their time creating, formatting, and publishing new content on the website when they are able. Three hours per week the Seller will provide technical support to requests made by customers for this additional service. SOPs for this process will be provided to the new owner to help ease the learning curve for this operation to the new owner.
One main focus would be to grow the tech support service, as this could have the opportunity to be huge if a big enough team was in place to deal with the requests as the website's traffic grows. The price per support request could also be increased to keep up with the competition's pricing. The platform and funneling of this traffic to the platform could also be improved on, to drive better conversions.
The Seller has set up social media accounts for Facebook, Twitter, Instagram, and Pinterest, with an additional Pinterest account in the UK included as well. These social media accounts are not important in terms of producing a large amount of traffic to the business. No email list has been created yet for this business, offering plenty of growth opportunities for a Buyer to consider. More information will be provided to active Buyers.
*Business was negatively impacted by the December 2020 Google algorithm update, but traffic has since stabilized.
*In December 2020 the seller was previously using a Google Adsense account on his website that had its adverts limited due to "invalid traffic". He subsequently created a new Adsense account which is the one currently being used on the website.
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$3.0K Per Month Amazon Associates Site in the Technology Niche
This listing is for an Amazon Associates and display advertising business created in January 2020 in the technology niche. The WordPress site features blog content and product reviews for popular tech items and gadgets. The business features an even spread among the top three pages in terms of traffic and requires minimal effort to maintain at this time.
This business primarily generates income from Amazon Associates (79%), and display advertising (21%) revenue through the Adsense network. The top three traffic channels for this business include organic search (96.73%), direct (2.85%), and referral (0.33%) signals. The top three countries generating the most traffic to this business stem from the US (36.96%), India (7.25%), and United Kingdom (7.2%) audiences respectively.
The Seller and his brother have built this business from scratch. The Seller and his brother have not produced any new content for this business since August 2020, and no other employees are currently on the payroll at this time. Both the Seller and his brother wrote all of the content by themselves before focusing their efforts on other projects. The current work load consists of answering comments and updating Amazon links when required.
The Seller has built natural whitehat backlinks through HARO outreaches, and no other link building has been done. This serves as a growth opportunity for a Buyer to consider in building out the backlink profile for this asset with similar high-quality links should they chose to explore this option further. No email list or social media profiles have been created for this business offering plenty of growth potential for a Buyer to consider. More information will be provided to active Buyers.
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$0.8K Per Month Display Advertising Site in the Home Niche
This listing is for a display advertising and Amazon Associates business created in April 2016 in the home niche. The WordPress site features product reviews for common appliances used around the kitchen and home. The business has an even spread across the top three pages in terms of traffic, and based on the Seller not having published any content in the past year requires minimal effort to maintain at this time.
This business primarily generates revenue from display advertising (51%) through the Ezoic ad network and Amazon Associates (49%) income streams. The top three traffic channels for this business include organic search (94.6%), direct (3.82%), and Referral (1.47%) signals. The top three countries in terms of generating the most traffic to this business include the US (80.89%), Canada (12.62%), and the United Kingdom (1.58%) audiences respectively. The current site is built on an expired domain.
The Seller has not published any new content in over 12 months, and all content has been outsourced in the past. This serves as a growth opportunity for a Buyer to consider. The Seller primarily focuses on updating the site's plugins when required. In the past, the Seller would outsource content to an agency and proof read this content prior to formatting and publishing on the site.
Backlinks for this business have been created through a PBN service that produced 10 links. The Seller also produced five guest post links, and 25 niche edits. No employees are currently on the payroll at this time. No email list or social media profiles have been created for this asset offering plenty of growth opportunities for a Buyer to consider. More information will be provided to active Buyers.
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$29.2K Per Month Amazon FBA Site in the Pet Care Niche
This listing is for an Amazon FBA business created in November 2019 in the pet care niche. The listing transfer features 1 SKU that is related to a specific type of pet care accessory. It has over 1,000 reviews with a 4.4 out of 5-star average rating and is recommended as Amazon's Choice product in its sub-category.
All sales are made through the Amazon US marketplace and all inventory is sent to Amazon FBA warehouses from the supplier who is based in China.
The Seller spends around 8 hours per week on the business. Main responsibilities include monitoring and updating the product listing as necessary, managing PPC campaigns, and ordering new inventory as required.
The Amazon brand is currently being registered for a trademark, but the brand is yet to be registered. The Buyer could apply for trademark registration for this product as well as Amazon Brand Registry 2.0 as a potential growth opportunity.
Another growth opportunity to consider is establishing a social media presence. Given the nature of the popular SKU, the Buyer could drive external traffic to the product listing if the right audience could be targeted.
*Buyer must currently own an Amazon Seller Central account with an IPI above 500 before purchasing this business in order to successfully perform a listing transfer.
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$7.3K Per Month Display Advertising Site in the Technology Niche
This listing is for a display advertising business created in November 2012 in the technology niche. The WordPress site features content that is focused on how-to articles in the tech space. The business includes a long stable history of revenue, an organic backlink profile, and an email list with over 8,036 contacts stored in Mailchimp. The Seller and two other business partners spend minimal effort maintaining the business at this time.
This business earns 100% of its income through display advertising using the Adsense network. The top traffic channels for this business include organic search (85.07%), direct (11.64%), and referral (3.07%) signals. The top countries in terms of generating the most traffic to the business include the US (33.91%), India (18.56%), and the United Kingdom (7.43%) audiences respectively.
The Seller and two other business partners spend minimal time maintaining the business. No new content has been published for a long time based on the top-performing content being quite evergreen. The Seller has primarily focused on sending automatic updates to a business accountant and this is the extent of their workload at this time.
Link building has been done through quality content, how-to articles, and infographics. No other link building strategies have been performed and no PBNs or guest posting has been done at any point in time. This serves as a growth opportunity for a potential Buyer to explore further should they chose.
This asset includes an email list with over 8,036 contacts stored in MailChimp. The Seller and his partners stopped collecting leads some time ago, and haven't used this list to drive traffic or revenue to the business. This is another growth opportunity for a Buyer to consider in monetizing this list to help boost monthly income numbers. Social media accounts for Facebook, Twitter, and Youtube have been created, but drive little traffic to the business. More information will be provided to active Buyers.
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$53.2K Per Month Display Advertising Site in the Lifestyle Niche
This listing is for a display advertising and affiliate business created in July 2017 in the lifestyle niche. The WordPress site features how-to blog-style articles around popular lifestyle topics. The business has experienced strong year-on-year growth, has shown resilience through various Google algorithm updates, and has well-diversified traffic across the site as the top three pages make up less than 5% of the site's total traffic.
The site generates revenue through Mediavine (~99%), and Click bank (~1%). The leading marketing channels are organic search (~63%), social (~26%), and direct (~9%). The leading country in terms of traffic is the US (~52%), followed by the UK (~8%), and India (~6%).
The Seller has built up a strong team of 10 staff members to manage the business. The staff assist with social media scheduling and posting, keyword research, generating creative assets for Pinterest, formatting and scheduling content on WordPress, and writing the content. A freelance editor is hired from Upwork for proofreading and to check grammar. The staff will not be continuing with the Buyer post-sale, but the Seller can share how the business is operated in subsequent seller support post-sale.
Potential growth opportunities include expanding affiliate marketing for additional revenue, introducing sponsored posts on the site, and growing the Pinterest channel.
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$109.0K Per Month Amazon FBA Site in the Outdoors Niche
This listing is for an Amazon FBA and eCommerce business created in May 2015 in the outdoors niche. Included with the trademarked Amazon Seller Central account are 12 SKUs related to a particular outdoor activity, and 24 SKUs for a different outdoor sport. The business has received hundreds of positive reviews across the entire product range, with the best-selling SKU receiving a 4.2 out of 5 averaged rating across 1,900+ reviews. The business boasts a large email list with over 30,000 subscribers. Minimal effort is required from the Seller to maintain the business.
Sales are made through Amazon FBA (~85%) and Shopify (~15%). Inventory is mostly held in FBA warehouses. Some inventory is held in a warehouse in Minnesota, US, for FBM fulfillment. The supplier is based in China. The majority of sales are generated in the second half of the year due to the seasonal nature of outdoor activities.
The Seller spends roughly 10 hours each week on the business. The main tasks include inventory management, accounting, managing a US-based employee, and running PPC campaigns. The part-time employee has worked with the business for over 4 years and provides technical support and assists with customer service alongside other general tasks to maintain the business. They are willing to continue with the Buyer after the sale.
Social media marketing is outsourced to an agency. The accounts generates a small amount of traffic and sales. An email list hosted on Klaviyo with over 30,000 subscribers is monetized and has automated email campaigns to help drive sales.
A long-term growth opportunity the Buyer may wish to explore is transitioning over to a shoulder niche that seems to be the next popular trend by expanding the current product line with innovative technology. Adding complementary products to both brands could be immediate opportunities to expand the business. Expanding to international Amazon marketplaces could significantly increase revenue.
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$138.1K Per Month Amazon FBA Site in the Home Niche
This listing is for an Amazon FBA and eCommerce business created in October 2015 in the kitchenware and home niches. Included with the Amazon Seller Central account are 75 SKUs related to kitchenware utensils and accessories for home furnishings. The trademarked business experienced 4x growth last year and has a strong reputation in its subcategory thanks to a 98% positive review rating across 500+ positive reviews and, and hundreds of positive product reviews. The business is part of Amazon Brand Registry 2.0 and minimal effort is required from the Seller to maintain the business.
The business generates revenue through Amazon FBA (~95%) and through Walmart and Shopify (~5%). All inventory is mostly sent via air freight from China-based suppliers and is held at a warehouse in Columbus, Ohio. Orders are fulfilled by FBA and FBM. The Seller is willing to temporarily lease warehouse space during the inventory transition post-sale.
The Seller spends around 10 hours each week on the business, where the main tasks include monitoring inventory levels through an order platform, fulfilling FBM orders, printing and labeling packages for delivery, and responding to customer inquiries.
The business's social media profiles are not important with regards to sales or driving external traffic to the product listings. The Buyer may wish to explore building the business's presence on these platforms to develop another stream of traffic and revenue. If enough interest can be generated, the Buyer could go on to set up Marketplaces on the different social media platforms. Expanding the Walmart and Shopify platforms are also immediate growth opportunities to consider.
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$2.4K Per Month Amazon Associates Site in the Kitchenware Niche
This listing is for an Amazon Associates business created in September 2019 in the kitchenware niche. The WordPress site features reviews for high-end kitchenware. The business has a DR of 32 and uses a personal PBN with quality domains and backlink profiles. The Seller spends minimal time maintaining the business.
The business generates traffic primarily through organic (95%), followed by direct (4%). The country leading traffic is the US (75%) with the remaining traffic from CA (7%) and the UK (5%). The top page accounts for 13.39% of traffic and the top 5 pages together account for 46.53%. The business experiences some seasonality at the end of the year during the holiday season.
Content is not added on a regular basis and has been outsourced in the past. The Seller is willing to pass on the contacts of the writers they have used. The business does not have an email list or social media channels, serving as a growth opportunity for the buyer.
The business was built on an expired domain and uses a personal PBN that will be included in the sale. More information will be provided for active Buyers.
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$130.9K Per Month Amazon FBA Site in the Home Niche
This listing is for an Amazon FBA business created in August 2016 in the home niche. Included with the trademarked Amazon Seller Central account are 25 SKUs for particular bedroom accessories. The business has shown steady growth and all products have gathered hundreds of positive reviews, with the best-selling product averaging a 4.5 out of 5-star rating across 3,500+ reviews. Minimal effort is required from the Seller to maintain the business.
All sales are made through the US, MX, and CA Amazon marketplaces. The majority of the inventory is sent directly to FBA warehouses from the China-based supplier. Some inventory is stored at a warehouse in California and is drip-fed to FBA fulfillment centers to regulate inventory levels. The account is part of the North America Remote Fulfillment program.
The account is approved to sell in the US, Mexico, Canada, UK, Germany, France, Italy, Spain, Netherlands, Japan, Singapore, and Australia Amazon marketplaces. The business is not selling in Europe yet, which is an immediate growth opportunity for the Buyer to explore.
The Seller spends about 10 hours per week on the business, whose main responsibilities include managing PPC campaigns, creating shipment plans, and reordering inventory when required. An employee assists with the business's operations by re-ordering stock, liaising with the suppliers, and conducting product research; the employee will not be continuing with the Buyer post-sale.
In addition to selling in Europe, other growth opportunities the Buyer can explore are driving external traffic to the site and product listings. An email list with 700 subscribers could be grown and monetized to diversify revenue and traffic.
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$34.4K Per Month Amazon FBA Site in the Sports Niche
This listing is for an Amazon FBA and eCommerce business created in January 2017 in the sports niche. The business features 37 products (80 SKUs) selling across several countries: Spain, Italy, France, Germany, UK, Netherlands, Sweden, the US, Canada, and Australia. The trademarked brand is a part of Amazon Brand Registry 2.0 and requires little maintenance from the Seller.
The primary income source is Amazon FBA (98%) but the business sells additionally in Romania via an eCommerce platform called eMag (2%). The Seller can help connect the Buyer to a VA who understands the platform and can help run operations on this part of the business. Inventory is sourced from China and sent directly to FBA except for some excess inventory stored with a 3PL in Spain to help with storage fees. The 3PL will send boxes to Amazon when needed.
The business includes a branded domain though it does not account for driving traffic or sales to the business. Included in the sale are Facebook, Twitter, Instagram, YouTube, and Google accounts though none of which are important in terms of traffic. The business uses PPC to help drive traffic to listings. A small email list of 71 subscribers is stored in Mailchimp. There is an automatic email sequence sent after a sale is made across the Amazon marketplaces in the corresponding language of the marketplace.
The business uses outsourced help to assist with customer support and translations in 7 languages. Their contacts could be passed over to the Buyer.
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$3.5K Per Month Affiliate Site in the Equipment Niche
This listing is for an affiliate and Amazon Associates business created in June 2017 in the equipment niche. The WordPress site features reviews and information on specialized equipment. The business runs hands-off in a strong niche with solid growth opportunities.
The site primarily generates income via affiliates (75%) (Avant link and Share-a-sale) with the remaining from Amazon Associates (25%). The business generates traffic primarily through organic (92%), followed by direct (5%) and social (2%). The country leading traffic is the US (67%) with remaining traffic from the UK (6%) and AU (4%). The business features a low bounce rate of 1.62%.
Content is added 1-2 times monthly. The same outsourced writer from Upworked has worked on the content for the past 2 years and can be introduced to the Buyer. Outreach link building has been done through a third party service. The Seller has six links maintained through the service for a monthly fee and has agreed to pay three months of the fees after the competition of the deal.
The business has a Facebook account and a YouTube channel with under 200 subscribers. Over the year 2020, the YouTube channel had 122K views. There is a small email list of 17 subscribers though there is no active campaign to gather emails. Growing the email list and existing YouTube channels serve as growth opportunities for the Buyer. The business is in a high ticket well-converting niche with many opportunities to expand and grow further and would be an ideal acquisition for those who already have site(s) in similar niches and are looking to expand within this particular vertical.
*Amazon US revenue is split between 2 Amazon Associates accounts so that two business partners can split the revenue.
*The seller uses the same Amazon CA and UK tracking IDs on other sites they own in different niches. The seller has estimated the revenue from this site based on the revenue generated from the products listed on the site and has provided screenshots showing this. As we cannot attribute the revenue accurately, we have not counted this revenue in the valuation.
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$2.4K Per Month Amazon Associates Site in the Sports Niche
This listing is for an Amazon Associates, affiliate, and display advertising business created in April 2018 in the sports niche. The WordPress site features product reviews and advice for a specialized sport. The business benefits from being in a popular and growing niche with little upkeep required.
The site primarily generates income via Amazon Associates (97%), affiliate (2%), and display ads (1%). The business generates traffic primarily through organic (93%), followed by direct (6%) and referral (1%). The country leading traffic is the US (51%) with remaining traffic from the UK (17%) and CA (7%).
The Seller writes one article per week and has also used outsourced writers to help with this task. Link building is organic and the Seller has also used guest posting in the past. The business has Twitter and Instagram accounts though they are not important in terms of traffic. The business also features an email list with 145 subscribers.
Mediavine earnings have not been counted in the P&L and valuation as the site has less than 50k sessions per month. The Buyer can increase revenue by switching to a different ad network after the sale.
*The seller also owns 2 other sites in the fitness niche which have some overlapping content and target some of the same keywords. URLs can be provided upon request to active Buyers.
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$99.4K Per Month DropShipping Site in the Equipment Niche
This listing is for a DropShipping business created in April 2019 in the equipment niche. The Shopify site features popular electrical vehicles and the store has 578 5-star reviews. The business has grown since it was created and overall requires minimal effort from the Seller to maintain.
The Seller drives the majority of traffic through paid ads (~89%), with the rest coming from direct (~4%), and organic (~4%). This traffic mainly comes from the US (~98%).
The products are high-ticket items that are distributed from a US-based supplier which allows for a quick delivery time of 2-8 business days.
The Seller has set up funnels for customer acquisition and recovery. They run Google and Bing ads to drive traffic to the site as well as Facebook retargeting campaigns. An email list of 2,500 subscribers is included in the sale, and the Seller currently runs automated cart-abandonment campaigns via email.
The main opportunities to grow the business for a Buyer to consider are building SEO traffic by adding content to the site, hiring VAs to handle maintenance tasks, expanding the product line, and building on the advertising campaigns.
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$9.4K Per Month Display Advertising Site in the Pet Care Niche
This listing is for a display advertising and Amazon Associates business created in August 2018 in the pet care niche. The WordPress site features best of style blog posts and informational content around a particular household pet. The business has grown consistently year-on-year in traffic and earnings. The site has an even spread of traffic across the top three pages and overall requires minimal work from the Seller to maintain.
The majority of traffic comes from organic search (~90%), with the rest coming from direct (~8%), and social (~1%). This traffic comes from the US (~76%), the UK (~9%), and CA (~4.5%). The highest-traffic page of the site accounts for no more than 4% of the total traffic.
The site features high-quality content and receives a high level of engagement from readers. The Seller has predominantly engaged SEO strategies to grow the site, which earns ~75% from display advertising and ~25% from Amazon Associates.
The co-owner currently produces most of the content for the site, though they occasionally hire content writers to cover complex topics. They produce an average of 7-9 articles a month.
YouTube and Twitter accounts are included in the sale but no content has been created for these platforms. This is one area of expansion a Buyer could pursue.
The biggest opportunities to grow this site are to enable new ad types, expanding to other affiliate channels - the Seller once had an opportunity to promote products from a reputable vendor. More details can be provided to active Buyers.
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SBA-Eligible: Leading Amazon FBA Outdoor & Survival Brand w/ Triple Digit Growth
Launched in 2017, this Amazon FBA business has quickly established itself as the leading brand in the emergency-preparedness and survival niche.
Setting itself apart with its distinctive product style and branding, revenues and SDE increased a huge 110% and 180% to $2.3m and $578K in 2020. This year, new products, sought-after variants and continued organic growth look to conservatively double the business again to $4.6m in revenue and $1.2M in SDE.
The brand sells 3 highly-rated outdoor survival products on Amazon with 4,300+ in combined reviews and an average 4.6-4.7 review rating. The product quality, listing quality, and customer service are industry-leading, helping it to achieve a 20-50% pricing premium over competitors and 17% in repeat customers.
The business also benefits from being well diversified in its channel mix with 26% of revenue coming from its own website where it offers other products and tests new items to bring to market. In 2021 for example, the owners have two major new and well-tested products ready to launch along with the bundle options this opens up. Conservatively these along with product variants for the core listings will add at least $1M in additional revenue in 2021 and twice that in 2022.
In terms of the day-to-day, the business is run in a highly effective, hands-off way, with day-to-day operations managed by a long term employee and the 2 owners working less than 10 hours per week (both are in FT employment). PPC within Amazon is automated (an opportunity for seasoned sellers) whilst off-Amazon PPC is outsourced to a dedicated agency.
In the months ahead there are huge opportunities for growth which are ready to begin imminently with inventory in transport and launch plans drafted, setting a new owner up well for sales growth to $5M+.
The reason for the sale is that the owners have C and Director level roles within large organizations and do not have the time or bandwidth to take the business to the next level. Having achieved what they set out to do, they now wish to sell to accommodate their life plans (retirement and a new job).
Ancient Civilizations Niche Dropship Ecommerce Business #13564
A passion for the mystery and intrigue surrounding ancient civilizations, worlds and people was the catalyst for this dropship ecommerce business. The company’s main product categories include Jewelry, Apparel, Home Décor, Drinkware, Artwork and Accessories with themes of various early civilizations.
99% of sales are converted through the Shopify website with orders dropshipped from vendors directly to customers. The remaining 1% of sales are generated through Amazon FBA. 80% of its customers are located in the U.S.
While this is a 100% dropship model, the company typically keeps around $20k-$30k of inventory on hand with a supplier in China to procure deep pricing discounts by buying in bulk versus on demand. This is only for its best selling SKU’s. The company also keeps about $2-3K of inventory with Amazon FBA. The total current inventory value is approx. $29k.
The business has been experiencing growing sales YOY! Various strategies implemented in 2020 have paid off with great success…. the business finished off 2020 with income up 48% and profits up 374% over 2019!
Key Benefits Include:
100% Dropship Growing Sales and Profits Broad appeal across 8 cultures and across dozens of product categories which allows for unlimited expansion by going deeper in both culture and products but also via adding additional cultures 75,000 actual customers in database Diversity in global supplier pool with in-place relationships 60% GP operations with about 3% overhead allowing for aggressive growth marketing spend Fully trained full-time staff 100% of staff work remotely on freelance basis Training manuals and SOP documents included Global shipping Only 1% of revenue comes from Amazon FBA with 99% from the Shopify website Future Savings –Shopify does not offer credit card processing services given the owner’s country of residence and thus must pay Shopify external processing fees for using an outside merchant processing company. For a new owner located in the U.S. or Europe who can use Shopify for payment processing, this charge can be eliminated thereby readily adding ~$12-$17k, depending upon the country, to the bottom line with no effort.Two affiliate sites focused on driving traffic to web hosting brands #1337
Two affiliate sites focused on driving traffic to web hosting brands. These are very profitable sites in their own right and could also be used for your own marketing purposes.
Florida based co-location provider generating $450K of revenue #1274
Florida based co-location provider generating $450K of revenue ($140K of net operating income) from ~23 customers. Includes a /19 and ~$75K worth of equipment (generator, tools etc.) Customers can be relocated to another DC as seller will take over existing lease.
Note: Net Income is not seller's discretionary income and given that most buyers are looking to consolidate a customer base into their environment, the net income indicated is not indicative of what a buyer would realize and in all likelihood much lower than a buyer would realize due to synergies, costs savings, economies of scale, preferential pricing etc.
Seller is open to offers.
Amazon FBA Sleepwear & Socks Brand w/ $4m+ Revenue
Launched in 2017, this Amazon FBA business has become one of the category leaders in the sale of sleepwear and socks, generating sales of $4.2m for TTM with an expected $5.0m for 2020.
Selling through two popular brands, the business' major products are in thermal and outdoor socks as well as pajamas and nightwear for children.
The product catalog in total spans 70 parent SKUs - 440 including size/colour variants - with nearly 5,000 ratings for its top SKUs and an average 4.5-4.7 star rating.
The business enjoys a relatively unique advantage over competitors thanks to its wholesale channel (28% of total revenue) which sells the products directly to major US retailers and provides significant purchasing power with manufacturers and thus discount cost for Amazon. The owner also benefits from understanding the major new product demands of large retailers and can then bring these to Amazon with its own design team.
The owner oversees a team of 3 that help coordinate logistics, ordering, bookkeeping, and managing wholesale customers. There is an in-house freelance design team for new products as well as fully outsourced Amazon account management for PPC and a 3PL for storage.
Important to note, the business is very seasonal with 60-70% of revenue occurring in Q4, a significant amount of which comes from pre-booked wholesale orders. Inventory levels are typically <$200K through the year, but grow to $700K at the seasonal high.
In the years ahead, there are a number of significant growth opportunities available including expanding into new footwear opportunities (identified by the owner already), growing the sleepwear range, and most recently expanding off of Amazon where the business now has a fully-functioning website ready to begin taking orders.
The reason for the sale is that the owner is in his sixties and is aiming to retire within the next 2 years.
