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Launched in November 2015, this content site is focused on all things related to hunting and weapon ownership. With reviews and buying guides on weapons, accessories, and other gear that are insightful and informative, the business has been generating a six-figure income for several years.
The current owners purchased the site in 2018 because they were looking for passive income. As such, they spend almost no time working on the site. Instead, they rely on a non-equity partner who is paid on a revenue-sharing basis. In spite of the lack of oversight and effort, the site experienced strong top and bottom-line growth for the majority of the year. In the trailing twelve months gross revenue went up by 27% and SDE rose by 21%.
The majority of the current revenue is being generated through the Amazon affiliate program. However, there are a number of alternative programs that can likely produce higher commissions, have a longer referral window, and are better suited to the type of content on the site. Additionally, a new owner could accelerate growth by regularly producing new content and expanding the scope of the site.
Launched in 2016, this high visibility blue-collar workwear brand does some heavy lifting. In the trailing twelve months, the business generated over $3.3M and netted $818K. That is a healthy margin of 24.7%. The vast majority of sales are t-shirts and hoodies, but the company also sells decals, masks, vests, signs, and other products with patriotic, pro-second amendment, and humorous phrases. This is a great brand in an evergreen niche. Clever and fun prints will always be in demand, and high visibility work clothes are now mandated on most construction sites.
While the current owner maintains a printing/shipping/warehousing facility in the North-East, a new owner has several options going forward. They could use the current space and crew, they could move the operation to a new location, or they could pivot to a combination of a 3PL and print on demand solution. Or, using a blend of these options would allow the business to expand capacity while reducing shipping time and costs.
The owner currently limits his ad spend because he is running at full capacity and has no more space to grow the business. He’s additionally not focused on Amazon sales for the same reason. By choosing to move or expand into a second location, the new owner has the ability to grow the business further with the current product line. They could also introduce new product lines including things like additional high visibility gear, coffee mugs, water bottles, shot glasses, posters, etc.
A rare opportunity to own an ecommerce site in the hugely popular latin market, this is an impressive, established brand promoted by celebrities throughout the USA. Launched in August of 2018, the site sells apparel (mainly high end, custom t-shirts) to their passionate, supportive fan base.
The site has seen steady revenue increases from day 1, experiencing 79% YOY revenue growth and 85% YOY SDE growth.
The husband and wife team spend a combined 30-40 hours per week on the business. However a new owner could pay workers $15 per hour to replace the labor performed by the owners, which would make this a passive income business. With several paths to growth readily available, a new owner can spend as much time as they choose to increase the top and bottom line. The owner is cashing out to invest in and flip land in his home state of Arizona.
This business is young, but has been extremely profitable. It sells jewelry via a Shopify site and has a loyal base of fans who give the products high marks. There is very little workload for the owners other than to grow the business. Due to a health emergency for one of the owners, they have decided to offer their business at a low multiple with the hope of attracting a cash buyer who can close quickly. The asking price does not include inventory.
Launched in January 2017, this brand sells predominantly through Amazon US and a small percentage in Amazon CA, where the seller is based.
There are 10 ASINs in the Home & Kitchen category, and the most popular SKU has over 2,000 reviews. The most recent SKUs were launched in July 2020 and September 2020.
The owner has already done a significant amount of research to line up a very high-quality US-based supplier that would be a very natural fit to launch a new product that would match perfectly with the most popular product she's selling now with over 2,000 reviews.
The owner has invented numerous products and would like to sell this business to fund an invention that could use the capital to bring it to market.
Launched in 2017, this Amazon FBA business has become one of the category leaders in the sale of sleepwear and socks, generating sales of $4.2m for TTM with an expected $5.0m for 2020.
Selling through two popular brands, the business' major products are in thermal and outdoor socks as well as pajamas and nightwear for children.
The product catalog in total spans 70 parent SKUs - 440 including size/colour variants - with nearly 5,000 ratings for its top SKUs and an average 4.5-4.7 star rating.
The business enjoys a relatively unique advantage over competitors thanks to its wholesale channel (28% of total revenue) which sells the products directly to major US retailers and provides significant purchasing power with manufacturers and thus discount cost for Amazon. The owner also benefits from understanding the major new product demands of large retailers and can then bring these to Amazon with its own design team.
The owner oversees a team of 3 that help coordinate logistics, ordering, bookkeeping, and managing wholesale customers. There is an in-house freelance design team for new products as well as fully outsourced Amazon account management for PPC and a 3PL for storage.
Important to note, the business is very seasonal with 60-70% of revenue occurring in Q4, a significant amount of which comes from pre-booked wholesale orders. Inventory levels are typically <$200K through the year, but grow to $700K at the seasonal high.
In the years ahead, there are a number of significant growth opportunities available including expanding into new footwear opportunities (identified by the owner already), growing the sleepwear range, and most recently expanding off of Amazon where the business now has a fully-functioning website ready to begin taking orders.
The reason for the sale is that the owner is in his sixties and is aiming to retire within the next 2 years.
Acquired in 2017, this trademarked sunglasses business is built for a turnkey handover to a new owner. The current owners operate a portfolio of eCommerce Brands. A handful of those brands have soared in the last couple of years. They would like to sell this brand to someone who can dedicate more resources to it and allow them to focus more on
other portfolio companies.
The business focuses primarily on sunglasses but they have also sold snow goggles, beanies, and other accessories. The hero product of the business is a line of sunglasses that float on water. They have a lifetime replacement program on all their products which gives customers a lot of confidence in buying.
The repeat rate is really strong with 36% of customers repeating this year.
The website runs on Shopify. Shopify has one of the best integrations with modern ad platforms and takes away the headache of managing your codebase, servers, etc. The revenue sources are well diversified. They get a large chunk from Facebook advertising, then Google organic and direct, then Google advertising, and finally email and SMS. There are 65,000 active emails to market to. 80% of the customers come from a mobile device.
They have had a small Amazon presence in the past but have never really focused on that channel. There is about $90,000 in inventory to sell with the business. A new owner can move it to their own facility, transfer to a 3PL, or the sellers can keep it in their facility for a transition period until the new owner is up and running.
This 4 year-old, product reseller assists brands in generating sales on Amazon. Utilizing high performance Standard Operating Procedures (SOPs) coupled with Fulfilled-by-Amazon (FBA) competencies, they sell over 150 ASINs from over 2-dozen suppliers, exceeding $1.6 million in revenue while working less than 10 hours per week.
Although diversified across a broad range of products, 50% of revenue is driven from supplements and supplement-related goods. The company has pro-actively focused on evergreen, higher-margin, and light-weight products that lend themselves to repeat orders.
After implementing a dedicated strategy of securing exclusive reseller agreements, they have increased revenue 15%, decreased ad spend 43%, and enabled earnings to surge 122% in the trailing twelve months.
This business has exclusive agreements with 17 different brands and is the originator of over 75 Standard Operating Procedures (SOPs) that have become the gold-standard in industry operations for FBA sellers, and helped to build significantly larger, non-competing businesses.
This business can be operated by one person, anywhere in the world with an internet connection.
This weapons, ammo, and accessories content site got its roots in 1995 as a blog in the Law Enforcement and Military Personnel space. The current owner purchased it in 2018 from the original owner and began adding targeted content and affiliate offers. Since then, he has continued to improve the look, content, traffic, and monetization, and the effort has paid off. In the trailing twelve months, it generated more than $265K in SDE, which represents a 139% YOY increase.
The current owner spends less than ten hours per week working on the site. The majority of the work is performed by established freelance writers who produce the evergreen content. The main writer produces hands-on reviews of products that are sent by over 50 companies in the space. This year alone, they have already received 18 weapons and numerous other related products for testing and evaluation.
While Amazon affiliate commissions made up 84% of his total revenue in 2019, he’s been able to diversify his income streams in 2020, and over the last 5 months, Amazon has averaged 35% of the total monthly income. It is now monetized through various affiliate programs, with nearly 25% of revenue coming from recurring billing.
Growth could be accelerated by harvesting some low hanging fruit. For instance, most of the product reviews are not monetized. Links through affiliate programs would provide an immediate income boost with no significant effort or capital outlay. The addition of a YouTube channel with demonstration or comparison videos would also likely drive traffic and revenue.
Launched in June 2016 this business is well-established in the everyday carry market. These are items that are carried on a regular basis, like wallets, pocket knives, and satchels. The current owner started the business because he was truly excited about products in this space and saw an unfilled demand. He’s carved out a niche in a premium market, but the business has not yet reached its full potential.
The owner currently focuses most of his time and attention on his other much larger business. He spends about 15-20 hours per week running the everyday carry business and believes that with a bit more time and focus it will truly thrive. To that end, there is a lot of low hanging fruit. A new owner might branch out into related products, like gloves, hats, and sunglasses. Or they might expand sales and improve margins by developing private label items. Additionally, the website is currently the only sales channel. Additional sales and marketing channels like Amazon and Facebook are clear paths to growth.
This would make a great starter business for a buyer interested in the everyday carry space. It has an established reputation, plenty of quality products, and simply needs a focused buyer who is interested in pouring fuel on the fire.
This shower fixture company launched in 2017. While initially focused on the European market they are expanding to Amazon.com, Ebay US Fast & Free and have applied to sell on Amazon in California.
Seller's Discretionary Earnings are up 131% YOY
Orders are fulfilled by suppliers in China, but the company has started using Amazon Multi Channel Fulfillment for higher ticket orders and for premium level shipping on stone-stream.com.
Advertising is through Google and Facebook, driving visitors directly to their website.
Amazon.com listings were added in June the early results were amazing. Amazon USA produced nearly $6,000 in July, and topping $19,100 in October with limited SKUs.
No SKU represents more than 25% of total revenues.
The product line is rapidly expanding. Seller is working on new product releases into 2021.
The business is owned by three partners who feel that they do not have the experience to take this business to the next level. Business is perfectly suited for a buyer looking to expand in the USA and have a tremendous amount of international business already established.
Launched in 1984 and 1987, these two outdoor and travel-focused brands primarily serve the Canadian market with clear expansion opportunities into the US.
The business is monetized in several ways, including subscription boxes, individual product sales, a physical print magazine, magazine ad sales, and web ad sales.
A team of four and a half people manage the core business. Three full-time staff members manage the bulk of the operations of the business, and the remaining tasks are handled by shared resources from other business units the owners operate. Additionally, there are freelance writers that help with content creation.
There are three owners, but they only work a total of about 2 - 3 hours a week on the business. The bulk of the owner's time is spent on a brand they launched in April 2019, which is already on a $25M run rate. The owners need to sell this business to focus fully on their largest opportunity.
This leading SaaS business helps Amazon sellers source products to sell on the Amazon platform.
The tool serves thousands of Amazon sellers in several aspects of sourcing, including wholesale. For many users, it is an invaluable tool their business could not do without.
The quality of the tool has been recognized by many influencers, coaches, and course creators that routinely promote the software as affiliates. In addition to affiliate relationships, the business also generates a lot of free organic search engine traffic from the content marketing efforts the owner has put in place.
The owner focuses efforts on managing the team of developers, employees, and contractors that work in the business. The team is about to complete a 2-year development effort to completely rewrite the application in Laravel, which will help improve many aspects of the application, from load speeds to making future development quicker as well.
Launched in 2014, this quality management SAAS helps SEOs and website owners protect their websites against ranking losses in search engines due to critical website changes like changing content, technical updates, or mistakes during relaunches. It is difficult to manage the changes that are made to websites especially as organizations grow in size. In large companies, there are generally a few people who know the SEO and hundreds who are making changes to the sites on a daily basis. Often times the SEO people do not know what changed until it is too late and rankings drop.
The three core functions of the product are daily monitoring, daily HTML backups, and daily change alerts. Also, the URL overview also works as an SEO project management tool, because you see all the important URL's, the SEO elements, main keywords, and can sort by the most search volume. This becomes a central database for the marketing, content, and tech team.
Companies and agencies are using the product to get alerted when there is a critical change to their website or client's website. That can allow them to review the change and fix any issues before Google has an opportunity to potentially devalue the rankings. The pricing is straight forward with 1,000 URLs monitored for $295 per month, 5,000 for $590 per month, and 10,000 for $1,182 per month. They also offer custom plans if a client needs them.
95% of the clients are from Germany. The system is English based and the site can be viewed in English or German. The current MRR is $7,289. Churn is minimal. They received about 2-3 trials a month with no marketing and currently have 25 paying clients. eBay was a large client that dropped off in the last year due to budget cuts.
All the traffic is 100% organic. The seller spends almost no time on the business and has not marketed the business at all for 4 years. The seller has a new business he would like to pursue and would like to sell this business to invest in the new project.
Launched in 2014, this large content portfolio has redefined the definition of good content. The seller's content has performed so well for the products it promotes that 3 years ago Amazon Associates contacted the company and gave them a custom rate card for all commissions. While publishers promoting Amazon's affiliate program have seen their commissions adjusted downward in recent years this seller has had a fixed rate on each category that has not been adjusted at all.
Although the seller has focused primarily on affiliate earnings there are other paths that a new owner could pursue. First of all, on the affiliate side there are hundreds of programs that could be tapped into within the content. The seller estimates that if he would implement other programs that earnings could increase by 25-50%. Secondly, the portfolio has never had any display advertising. If you want turnkey growth it could be achieved by adding Google Adsense, or applying for premium partners like Adthrive or Mediavine. It is honestly rare to find a business that has focused so hard on getting the content right but has left earnings on the table. Usually, we see the opposite.
The seller has seen his trends suffer over the last year. There was a time where he felt he could run this media company and run his eCommerce business. His passion is in the newer eCommerce business. He has come to the realization that he cannot manage both and would like to pass this business to new owners that want to focus on making it the best it can be.
So what is the secret sauce of this content portfolio? Many content operators focus on things they feel Google cares about most. They try to keep the content up to date. This has proven to be a good strategy. However, this seller has focused on great content but also having the best-designed pages possible. They focus on building pages that convert users into customers. The proof is in the pudding. How many Amazon affiliates do you know with a custom rate card? The content has suffered from him working on his other venture and they have not been producing content as aggressively as they did in years past.
This content-based website in the ever popular sewing niche has established itself as a trusted source since its launch in May of 2017. Revenue is generated from two affiliate networks and an Ad network, which has helped the business experience 192% YOY revenue growth and 266% YOY SDE growth.
With 472 pages of content, the owner has invested considerable time and money up front to create SEO optimized articles and reviews that search engines have rewarded with 45,000 unique visitors per month.
With the site currently on autopilot, the owner spends approximately 2 hours per week on the business. When growing the business via content creation and adding more affiliate lines of revenue, a new owner can spend as much time as they choose to grow the business, or do what the current owner has done and outsource most of the content creation. The owner is selling to cash out after a big move across the country.
* NOTE: Based on September trends for month end, and projections for October, the normalized Asking Multiple will decrease from 4.05X to 3.5X
Established in 2016, this lucrative authority content-based business in the power tools, home improvement and gardening niche has become a leading resource for nearly 8 million annual visitors ready to make a purchase. With 285% YOY growth, this trusted brand features high quality in-depth reviews and DIY how-to guides on home improvement and gardening tools and products.
The business model is simple and has proven incredibly effective with minimal overhead and only requires 3-4 hours of work per week to manage. The SEO and content production is fully outsourced to an agency where SOP’s have been provided to ensure consistent quality. With rankings for over 280,000 keywords and 593 articles of content, a strong foundation for growth has been built with a solid backlink profile in a highly profitable niche. On average, 15-20 new relevant, well researched articles are being launched per month with each ranking quickly.
Additional clear paths to growth include exploring lead generation which is being tested right now, negotiating better affiliate payouts (planned for the near future as solid traction continues), adding private label FBA or dropship product where customers are converting to maximize profit, and utilizing paid traffic and social media. This business provides expansive growth opportunities and the ability to continue to scale.
Launched in 2017, this ecommerce business has five main brands that create a diverse set of 100 ASINs that generate 99% of its sales volume via the Amazon US marketplace.
The owners target small holes in the market to serve high-quality products and this has lead to less competition, lower advertising costs, and great reviews with an average score of 4.5 stars on over 10,000 reviews.
The owners sold their first Amazon FBA business in a 7 figure transaction back in 2017. Their last business focused on two main brands, and they used everything they learned in that process to create a much stronger company their second time around with the five main brands they've built today.
Best of all, the business has had great year over year SDE growth since the inception of the business with the most recent TTM period representing a 99% increase.
Launched in November 2017, this health and wellness brand offers high-quality supplements on a Shopify powered website and the Amazon UK, Amazon DE, Amazon FR, Amazon IT, Amazon ES marketplaces.
The owner built a brand that catered to the type of products she wanted to use and has an average of 4.5-stars across her products. The owner has also earned a 10% year over year growth in seller discretionary earnings.
The business is ripe for expansion to the US and Canadian markets because the manufacturer has a sister facility in Canada that can be used to supply the market with the same formulations.
The owner has decided to sell her brand so that she can focus on other business opportunities and spend more time with family as well.
Started in July 2017, this pre-owned watch business has established itself as a strong performer in the niche. With almost no marketing, the business generated $2.7M in top line revenue and netted $496K in the trailing twelve months. This represents 12% year over year growth in gross revenue, and 19% on the bottom line. Not only are the sales going up, but the margins are improving as well.
There are several paths to additional growth. The business made one brief attempt at PPC advertising, and it produced more leads than they could manage. The roots of the company are in consignment sales, and it was a strong strategy for building the business without injecting much cash. The focus switched to buying inventory because the margins were better. Ramping up consignment sales would be a low-cost path to increased revenue. Expansion into new watch sales would also increase revenue, and the business is in the early stages of doing this.
Learning how to value and trade in watches may seem like a daunting task. However, much of that work can be outsourced to contractor watchmakers. In addition, the owner has created a detailed training video that would teach a new owner how to value pre-owned watches.
The business is currently run from a small office in Florida, but it could be operated from almost anywhere in the world. All inventory fits in a single gun safe, making a transfer or move relatively easy.
Started in 2016, this established brand in the B2B Beauty Salon space sells essential equipment to salon owners. It has seen explosive growth and is on track to more than double for the 4th year in a row. In the trailing twelve months, the seller's discretionary earnings have grown by 105%. With an average order value of $783 and product margins ranging from 65-90%, there is significant opportunity to scale the business with additional paid traffic acquisition.
Starting with eBay, the owner quickly grew the business before diversifying sales channels with the addition of Amazon and then later Shopify. With a current mix of 70% Shopify, 28% Amazon, and 2% eBay, the sales channels are well diversified.
They've recently added a selection of smaller salon furniture and accessories (styling tools, rolling carts, UV sterilizers, etc.) to help round out the product line. They are also in the process of planning and rolling out larger salon equipment, such as shampoo units and styling chairs. For their main products, they've added a second supplier to help diversify their supply chain and meet the growing demand.
With outsourced fulfillment, a remote staff of independent contractors, and easy operations, this is the ideal business for a single owner-operator or someone looking to take the business to the next level. A new owner can easily come in and operate the business from a home office anywhere in the world with the use of the current 3PL and remote workers making this a highly transferable business.
Launched in 2005, this website with a custom CMS and WordPress blog has over 22,000 posts related to celebrity style and fashion.
The website is primarily monetized via affiliate marketing, but the owner also makes some money from brand collaborations as well. Visitors that are interested in buying what celebrities are wearing, click the links to the content shared on the website and then the owner earns a commission after a sale.
The owner also received nearly $15,000 worth of free high-end products and experiences, such as free hotel stays over the last 12 months. These perks are not factored into the discretionary earnings of the business. Still, they are outlined in detail separately in the profit and loss spreadsheet so that you can see the additional benefits that come from the ownership of this website.
The business is a SoCal based B2B apparel manufacturing company that was created to empower fashion entrepreneurs to build brands that were previously just concepts. They are redefining the way clothing is developed, produced, and distributed in the United States. The business provides fashion designers with a personalized, in-house product development team which includes a dedicated project manager and the best sourcing specialists, pattern makers, and sample makers. They also provide full-package production services across all knit and woven apparel categories. In efforts to build the most profitable and sustainable fashion brands in the industry (their customers), they now offer fashion specific website development and a variety of marketing related services to support fashion brands. They are a consultant (Product, Website & Marketing) and a manufacturer for apparel-based eCommerce sites.
Growth and Expansion Opportunities
● Continue existing strategy (45% growth projected for 2021)
● B2B Business Development outsource outreach to eCommerce
● Expand SEO capabilities to drive more traffic to site
● International expansion
● Leverage existing site for greater eCommerce
● 60K email and leads list
● 30K+ social media followers
This listing is for an Amazon Associates and affiliate business created in November 2017 in the sports and equipment niches. The WordPress site provides reviews, comparisons, and guides about accessories for a growing sport. The business is well-established in an evergreen niche and has shown year-on-year growth. Minimal effort is required from the Seller to maintain the business.
The site is monetized through Amazon Associates (~87%), Skimlinks, and Refersion (~13% when combined). Most of the traffic is generated from organic search (~94%), with direct (~5%), and social (~1%). The countries where the most traffic comes from are the US (42%), the UK (~16%), and Canada (~7%). Traffic is well-distributed, as the top three pages make up less than 30% of the site's total traffic.
The majority of content was written by the Seller and their partner. The Seller hasn't produced any content in recent months, which presents a growth opportunity for the Buyer to target new keywords by creating more articles. Included in the sale are five articles to help the Buyer get started with their content creation strategy.
The Seller's previous link-building strategy was through niche edits and manual outreach requesting for guest posts and link insertions. PBN links were purchased in March 2020 and are still in place.
The business includes several social media accounts, none of which are important with regards to the site's traffic. The Buyer may wish to explore these channels as another revenue of traffic. Building and monetizing the email list may be a growth opportunity for the Buyer to create another revenue stream for the business.
*The site incurred a manual penalty in July 2019 due to unnatural links. The links were disavowed which resulted in the penalties being lifted. The Seller noted that spam links were disavowed every two to three months.
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