This listing is for an Amazon Associates business created in May 2019 in the automotive niche. The WordPress site has guides and reviews of products that help with repairing problems in popular vehicles. The business was built on an expired domain with a DR 31 that is not relevant to the niche, though the site has seen recent strong month-on-month growth. The business is relatively hands-off since content creation is outsourced to freelance writers.
The site gains most of its traffic through organic search (~94%) alongside direct (~5%) and referral (1%). Countries with the most traffic are the US (~83%), Canada (~6%), and the UK (~2%). The top three pages generate ~30% of the site's total traffic.
The Seller adds content whenever they have the resources available. The absence of an active linkbuilding strategy presents as an opportunity to further increase the domain's ranking through guest posting and backlink exchanges, making it easier to rank for future target keywords.
Building a presence on social media is another way to drive traffic to the site if the Buyer wished to explore this option.
*We’ve decided to use a 6-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.
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