This listing is for an Amazon Associates business created in September 2019 in the pet care niche. The WordPress site features buying guides, product reviews, and educational articles around a popular household pet. Currently, the Seller spends just one hour per week maintaining the business.
The majority of the site traffic comes from organic search (~89%), with the rest coming from direct (~8%), and social (~1%). This traffic comes from the US (~70%), UK (~11%), and CA (~4%). The top three traffic pages for the site receive a traffic split of ~9%, ~5%, and ~4% respectively.
The Seller purchased this pre-built website in September 2019. The current domain was an expired domain that the Seller purchased many years ago. The original domain was subject to a negative SEO attack, so the Seller decided to move the website to the current domain and the original domain now redirects to it.
The Seller introduced a display advertising monetization to the site in an attempt to increase earnings but found the ads distracted away from the money pages. To grow this site, a Buyer could consider building more and better backlinks, running CRO experiments on the site, adding more content, and building and monetizing an email list.