This listing is for an Amazon FBA and eCommerce business created in May 2015 in the outdoors niche. Included with the trademarked Amazon Seller Central account are 12 SKUs related to a particular outdoor activity, and 24 SKUs for a different outdoor sport. The business has received hundreds of positive reviews across the entire product range, with the best-selling SKU receiving a 4.2 out of 5 averaged rating across 1,900+ reviews. The business boasts a large email list with over 30,000 subscribers. Minimal effort is required from the Seller to maintain the business.
Sales are made through Amazon FBA (~85%) and Shopify (~15%). Inventory is mostly held in FBA warehouses. Some inventory is held in a warehouse in Minnesota, US, for FBM fulfillment. The supplier is based in China. The majority of sales are generated in the second half of the year due to the seasonal nature of outdoor activities.
The Seller spends roughly 10 hours each week on the business. The main tasks include inventory management, accounting, managing a US-based employee, and running PPC campaigns. The part-time employee has worked with the business for over 4 years and provides technical support and assists with customer service alongside other general tasks to maintain the business. They are willing to continue with the Buyer after the sale.
Social media marketing is outsourced to an agency. The accounts generates a small amount of traffic and sales. An email list hosted on Klaviyo with over 30,000 subscribers is monetized and has automated email campaigns to help drive sales.
A long-term growth opportunity the Buyer may wish to explore is transitioning over to a shoulder niche that seems to be the next popular trend by expanding the current product line with innovative technology. Adding complementary products to both brands could be immediate opportunities to expand the business. Expanding to international Amazon marketplaces could significantly increase revenue.
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