This listing is for an Amazon FBA and eCommerce business created in January 2016 in the personal care and bed & bath niches. The included Seller Central account features three brands in multiple niches with 26 SKUs selling in the US and MX markets and 8 SKUs selling in the EU (UK, DE, FR, ES, IT) marketplaces. The brands are trademarked in the US and UK and are part of Amazon’s Brand Registry 2.0 program. These established brands have amassed thousands of high ratings across their product lines, many having 4–4.5 star averages.
The business earns primarily through FBA (99.99%) with the remaining sales coming from Shopify, wholesale, and Woot. Inventory is entirely FBA and stored in external warehouses in the US, UK, and Amazon fulfillment centers.
The Seller spends about 4 hours per day on the business, usually on brand strategy, networking, managing VAs, communication with suppliers, and any other tasks that arise. Three VA’s support all the daily operations of the business including customer service, logistics, reporting, designs, monitoring listings, and other ad-hoc tasks. The VA’s will continue on with the Buyer.
Each brand has a Facebook account with thousands of followers. To drive more traffic to listings, the Seller advertises via Amazon Marketing Services. Additionally, a Facebook page and Manychat account have been used to offer rebates to customers and gain more reviews.
Immediate growth opportunities for the brands include building the existing Shopify sites up and growing these sales platforms. Additional revenue could also be earned by expanding outside of Amazon to Walmart and other retailers. The established US products could be added to the EU marketplaces and since the brands are well-established, adding products within the niche would be low-hanging fruit for scaling the business.
*This Amazon FBA business sells in the UK/EU marketplaces and passes the VAT threshold for 1 or more of the marketplaces. Please refer to the FAQ for more information on VAT.
*More details under FAQ section.