This listing is for an Amazon FBA, dropshipping, eCommerce, and Amazon Associates business created in May 2016 in the music niche. The included Seller Central Account features 129 SKUs of audio-related gear. The trademarked brand is a part of Brand Registry 2.0. The Shopify store has seen a rise in traffic of 321% year-on-year. The business is well-aged, has a healthy diversification of revenue, and an email list of 5K.
The primary source of revenue for the business is Amazon FBA (72%) followed by Shopify (24%), Reverb (3%), and a very small percentage from Amazon Associates on the website. The main supplier for the business is located in the US with a supplementary supplier located in China. About 95% of inventory is stored at Amazon FBA with the remaining inventory stored in the Seller’s home. The majority of Shopify orders are dropshipped. The Seller fulfills less than 1% of orders, only in the case that it would save money or could be fulfilled by FBA.
The Seller handles inventory at home to do FBA prep. They unpack bulk shipments and split them into smaller bundles which are then put into branded poly bags and labeled for FBA. The FBA prep work takes approximately 40 hours per week, currently, the Seller’s partner handles this work. A Buyer could use a 3PL to handle this process and store additional goods.
The Shopify site has strong organic traffic (74%) and traffic has gone up 321% year-on-year. The business has Facebook, Twitter, YouTube, and Instagram. There is a Pinterest account though it has not been active for some time. Social media and paid ads contribute to 17% of traffic to the Shopify site. Typically content is added to the site about once a month. There is an email list with over 5K subscribers stored in Omnisend that has a welcome sequence as well as promotional emails in place. The email list has helped drive a small amount of revenue to the Shopify store.
Currently, there is active communication with customers interested in the products. Customer service on the website takes approx 30 minutes per day for the Seller, plus time for consultations which average 4 per week at 15 minutes per call. Prep for each call takes at least 15 minutes.
**There were some IP complaints in December 2020. Amazon shut down some of the listings but the affected ASINs only represented about 10% of revenues prior to being suspended. The Seller’s lawyer received communication on Feb 16, 2021, from the patent holder, stating that they are going to retract their complaints with Amazon, therefore listings should be up and running again soon. More information will be provided to active Buyers.