This listing is for a display advertising, Amazon Associates, and affiliate business created in April 2018 in the finance niche. The WordPress site features educational articles that help people manage their personal finances. The site has been growing year-on-year and has a solid traffic structure with a diverse split of traffic channels and distribution. Overall, the business requires minimal effort from the Seller to maintain.
The business earns the majority of its revenue from Mediavine display advertising (~95%), with small percentages of revenue. coming from affiliate (~4%), and Amazon Associates (~0.6%).
The main traffic channel for the site is social (~80%), with the rest of the traffic coming from organic search (~13%), and direct (~5%). This traffic comes from the US (~64%), GB (~12%), and CA (~7%). The highest-traffic pages receive no more than 11% of the total traffic.
Included in the sale are digital products stored in Teachable and Gumroad. The Seller has added a shop section to the site to sell these products, but has not promoted this area of the site.
Also included in the sale is an email list of 2,365 subscribers to which the Seller sends the occasional email, as well as a Pinterest account with over 13,000 followers that is the main traffic driver for the site. Scaling the marketing in these two channels could be a growth opportunity for a Buyer to consider.