This listing is for a subscription business created in December 2016 in the health & fitness and food & beverage niches. The Cratejoy site features a subscription box for health and fitness related food products. The business is well-aged and has a large email list and social media following.
The primary source of traffic for the business is social media (34.7%), direct search (28.9%), organic (15.1%), and paid ads (7.3%). The US is responsible for driving 90% of traffic.
Orders are fulfilled by a US warehouse and the business works with over 150 US-based suppliers to source products. The Sellers work on sourcing products for the subscription box a few months in advance.
Social media is an important part of the business’s growth strategy. The business has tens of thousands of fans Facebook, and over 100k followers on Instagram, as well as an e-mail list of 47k. The email list has solid campaigns to gain customers, win them back if they cancel, and to keep subscribers engaged with the products. A Twitter account exists for the business but it is not important in terms of traffic.
The Seller and their partner spend 30 hours per week combined on the business. All content is created by the Sellers and they add to the site once a month and social media regularly. One contractor helps for 10 hours per week with customer service and answering customer emails. They are unaware of the sale of the business and more details can be discussed during the negotiation period.
Expanding the assets affiliate networks and adding eCommerce to the site for active subscribers offers just a few growth opportunities for a Buyer to consider. More information will be provided to active Buyers.