Launched in 1984 and 1987, these two outdoor and travel-focused brands primarily serve the Canadian market with clear expansion opportunities into the US.
The business is monetized in several ways, including subscription boxes, individual product sales, a physical print magazine, magazine ad sales, and web ad sales.
A team of four and a half people manages the core business. Three full-time staff members manage the bulk of the operations of the business, and the remaining tasks are handled by shared resources from other business units the owners operate. Additionally, there are freelance writers that help with content creation.
There are three owners, but they only work a total of about 2 - 3 hours a week on the business. The bulk of the owner's time is spent on a brand they launched in April 2019, which is already on a $35M run rate, and they hired 75 new people in the past 4 months alone. The owners need to sell this business to focus fully on their largest opportunity.