This listing is for an Amazon Associates, affiliate, and display advertising business created in April 2017 in the sports niche. The WordPress site contains buying guides, information, and tutorials on a specialized sport. The business benefits from being in a growing niche and ranks highly for competitive keywords. The business requires minimal work from the Seller.
The primary source of revenue for the business is Amazon Associates (78%) followed by affiliate (11%) and advertising (11%). The current ad network used is Monumetric but the site would currently qualify for other ad networks like Mediavine. The site generates traffic primarily through organic (88%), followed by direct (9%) and referral (1%). The country leading traffic is the US (83%) with the remaining traffic from CA (8%) and the UK (3%). Traffic throughout the site’s pages is well spread with the top page accounting for 13% of traffic.
The business has built its backlink profile organically through manual outreach for backlinks. The Seller has not recently updated or added new content to the site. Considering the site’s current authority and ranking for strong keywords in the niche, adding new content would allow the site to grow and rank for related content. The Seller is willing to share content ideas with the Buyer.
The business has Facebook, Twitter, Pinterest, and Instagram though none of the social media accounts are significant drivers of traffic. In 2020 the Seller used a small amount of Facebook ads to boost traffic to a few guest posts. The business has an email list of 1,920 subscribers stored in MailChimp. The list is not monetized and only a few emails have been sent to the list. Growing the email list and social media presence could be growth opportunities for the Buyer to consider. The business has never had any employees or outsourced for other tasks so this might be another area for a Buyer to use outside resources to grow the site.