This listing is for an Amazon FBA and eCommerce business created in January 2016 in the children and health & fitness niches. The included Seller Central Account features 6 SKUs mainly related to children’s toys and one product related to pain management. The business has trademarks in the US, EU and a trademark pending in Canada. The products are well-reviewed, all SKUs have thousands of reviews averaging 4.5 stars.
The business sells in the US, Canada, and Mexico. The primary source of revenue for the business is Amazon FBA (96%) followed by eCommerce (4%). Additionally, there are sales made on Woocommerce, eBay, and Walmart. Suppliers for the business are located in China and Taiwan and they send products directly to Amazon’s warehouses. For off Amazon sales, the business uses a 3PL for fulfillment. Most SKUs have several months of inventory on hand.
The business has had an employee in Pakistan who helped with graphic design for products, the employee will not continue on with the business.
To drive traffic to listings, the business has used PPC. The business has Facebook, Twitter, Pinterest, YouTube, and Instagram though none of the social media accounts are significant drivers of traffic. There is an email list with around 500 subscribers which has not been monetized. Growing the email list and social media profiles would be a growth opportunity for the Buyer to consider.