This listing is for a display advertising and Amazon Associates business created in January 2011 in the food & beverages niche. The WordPress site features content and recipes related to a specific diet type. The business features a large list of one signal push notification subscribers with over 6,000+ currently active, and a large Pinterest account with over 80k followers. Minimal effort is required to maintain the business at this time.
This business primarily generates income through display advertising (97%) using the Adthrive network, and Amazon Associates (3%) income streams. The top channels in terms of generating traffic to this business stem from social media (69.1%), organic search (16.87%), and direct (9.95%) signals. The top countries in terms of generating the most traffic to the business include the US (83.88%), Canada (6.17%), and Great Britain (1.97%) audiences respectively.
There are two additional domains used as 301 redirects included in the sale. This was done to strengthen the brand, the last of which redirected in 2017.
The Seller utilizes an internal team to help produce one new article per week for the business at this time. This team will not continue with the business, however, the Seller has included SOPs for all content production processes. The Seller primarily focuses on posting to social media, content and keyword research, and reviewing all content prior to publishing live.
The Seller has also made an effort to rewrite and improve the content that already exists on the site. They have moved away from short-form articles into 1,500+ word optimized articles for all content. This was started in Q4 of 2020 (about 10% of articles updated so far) so the results could benefit a Buyer throughout 2021 and even 2022.
The business includes an email list of around 1,463 users which is currently not being monetized and rarely used. This serves as a growth opportunity for a Buyer to explore further. Rather than email, the Seller has focused on push notifications which are sent automatically to 6,000+ users whenever a new post is published.
Social media is the largest driver in terms of traffic and revenue for the business with a large following on Pinterest including over 80k followers in total. The included Facebook account was poorly optimized when the Seller acquired this asset and has since grown substantially. With plenty of growth opportunities to choose from, more information will be provided to active Buyers.