This listing is for a SaaS business created in October 2015 in the sports niche. The PHP and MYSQL platform provides analytics for various sports fans and is monetized through subscriptions. The business features over 24K Youtube subscriptions, a 100K email list, great GA metrics, and a strong brand.
The primary source of traffic is direct (44.9%), organic search (31.9%), and Google CPC (15.28%) sources. The country responsible for the most traffic is the US, which drives about 94.26%% of the total traffic share. The top three pages have great traffic spread, only accounting for 20% of all site traffic.
The business boasts an active email list of 100K, with 57K verified emails receiving daily promotions and links to daily YouTube videos. The business’s most important social media platform is YouTube which has 24K subscribers. Twitter, Instagram, and Facebook accounts also exist for the business but not as much effort has been put into growing these followings which serve as a growth opportunity for the Buyer to consider.
New customers are primarily acquired through daily YouTube videos, which get an average of 4k-6k views a day. Other methods include Google Ads, YouTube Ads, and Facebook Ads with a growing list of Affiliate Partners. The Sellers divide daily tasks like customer support, updating sports analytics, advertising, YouTube videos, and social media posts.
Content is added on a daily basis. The assets API adds the majority of the content. Some daily content is outsourced to the part-time employee who would be willing to continue with the new owner should they choose. More information will be provided to active Buyers.
The business experienced a dip in performance around March 2020 due to the pandemic. However, it has since recovered very well.
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