This listing is for a display advertising and affiliate business created in July 2017 in the lifestyle niche. The WordPress site features how-to blog-style articles around popular lifestyle topics. The business has experienced strong year-on-year growth, has shown resilience through various Google algorithm updates, and has well-diversified traffic across the site as the top three pages make up less than 5% of the site's total traffic.
The site generates revenue through Mediavine (~99%), and Click bank (~1%). The leading marketing channels are organic search (~63%), social (~26%), and direct (~9%). The leading country in terms of traffic is the US (~52%), followed by the UK (~8%), and India (~6%).
The Seller has built up a strong team of 10 staff members to manage the business. The staff assist with social media scheduling and posting, keyword research, generating creative assets for Pinterest, formatting and scheduling content on WordPress, and writing the content. A freelance editor is hired from Upwork for proofreading and to check grammar. The staff will not be continuing with the Buyer post-sale, but the Seller can share how the business is operated in subsequent seller support post-sale.
Potential growth opportunities include expanding affiliate marketing for additional revenue, introducing sponsored posts on the site, and growing the Pinterest channel.
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