This listing is for a SaaS and subscription business created in September 2015 in the business niche. Four of the Shopify subscription service apps exist to enhance merchants gift carding experience whilst the remaining two apps enhance the store page editing experience. The apps were built using PHP Laravel and the Shopify App store and partner platform is used to manage app listings. The business includes a centrally located admin portal from which the apps and merchant installs can be managed in one place, keeping the Sellers time maintaining the business to a minimum.
This business generates 84% of its revenue through SaaS and subscription income and 16% through design services. The top three channels in terms of generating traffic to this business include direct (34.9%), referral (32%), and organic search (30.69%) signals for the WordPress site. The majority of downloads for this business stem from organic searches in the Shopify App Store. The top countries in terms of generating the most traffic to the applications include the US (37.66%), Canada (7.16%), and Great Britain (6.96%) marketplaces respectively.
There are currently no employees on the payroll for this business with all operations handled by the two equal business partners. This means that there are very low operating expenses for the business at this time. The majority of the work for this business includes responding to customer emails, completing app installation steps, and product branding integration/design. One owner manages customer support, app development, installations, and design integrations. The other partner handles customer support, marketing, knowledge-base articles, and graphic design. SOPs and email support will be provided post-sale to ensure the new owner has a complete turnover of all operations to ensure their success moving forward after the sale is complete.
The business apps have been created using Laravel for the functionality, WordPress is used for the business’ websites, The Shopify App store and partner platform is used to manage app listings, and Freshdesk is used for customer support. All business accounts will be included in the sale to ensure the new owner has everything needed to maintain the business moving forward. The app is regularly maintained and went through a refactoring and Laravel upgrade in 2020. It requires very little maintenance at this time.
Earnings are primarily monthly subscriptions for app usage. Additionally, the business collects one-time payments for services; primarily custom designs, either created by us or integrating the clients' images into the app. The asset also collects one-time payments for setting up DNS records so one of the included apps can email on the customer's behalf.
This business includes an email list with 5,270 member contacts originated in MailChimp. Additionally, 1,513 customers in the Freshdesk support system (includes some duplication of email marketing list) will be included. Another 9,921 store owner email addresses (with some duplication from the email marketing list) will be available through the app’s database. None of these email lists have been monetized and no paid advertising has been performed serving as a growth opportunity for a potential Buyer to consider.
Social media accounts for Facebook, Twitter, and Instagram will be included with this business though none of which are very important in terms of generating traffic or revenue to the business. More information will be provided to active Buyers.