This listing is for an Amazon FBA and eCommerce business created in July 2015 in the food & beverages niche. The included Amazon Seller Central account features 12 SKUs for food products related to health and nutrition. The business features a Shopify store which also generates some revenue. The trademarked brand is a part of Amazon's Brand Registry 2.0. The Sellers spend 10 hours a week to maintain the business.
This business primarily earns from Amazon FBA (95%) with some revenue being generated from a branded eCommerce (5%) Shopify storefront. The majority of traffic on both Amazon and Shopify stems from organic search. All products for this business are manufactured and shipped within the United States.
The suppliers for this business are located in Nebraska, California, and New York, and all products are shipped to the closest Rakuten warehouse which is the 3PL provider for this business. From there, Rakuten ships products to Amazon periodically, and also re-distributes products to other Rakuten warehouses as needed. There is currently one part-time employee from Canada in charge of brand integrity and formula creations for new products.
This business's products were developed after significant testing and assistance from the University of Nebraska’s food lab. The business uses humor to break through taboos about discussing primary topics of health that the products provide. The brand has also experienced unsolicited media coverage by TMZ and many social media influencers and radio stations across the country.
The asset includes an email list with over 3,251 subscribers stored in Klaviyo and is not currently being monetized. This serves as a growth opportunity for the Buyer to consider. There are social media profiles for Facebook, Twitter, Pinterest, and Instagram though none of which are important in terms of generating substantial amounts of traffic to the business. More information will be provided to active Buyers.