This listing is for an Amazon FBA and eCommerce business created in August 2017 in the occasions & gifts niche. Included with the Amazon Seller Central account are 81 SKUs related to a popular party feature. The trademarked business is part of Amazon Brand Registry 2.0 and sells on the US marketplace, with some sales coming from the CA, UK, and AU Amazon marketplaces. The brand's strong reputation in its niche is shown by the best-selling product being Amazon's Choice with a 4.6* rating over 2,200+ reviews, and the large social media following with over 3 million impressions on Pinterest.
All inventory is sent directly to Amazon FBA fulfillment centers from China-based suppliers.
The Seller spends around 20 hours per week on the business with tasks split up between the two founders. Weekly tasks include SEO optimization and research, managing inventory levels, responding to customer queries, managing social media profiles, and optimizing product listings.
The Instagram and Pinterest accounts are very important with regard to traffic. The Seller collaborates with influencers who sign up for the Seller's affiliate program, which makes up a large portion of acquired backlinks.
Content creation on the site is outsourced to freelance writers who produce 4 pieces of content each month.
As the Seller has grown the brand's reputation to a significant level, the Buyer may wish to consider developing the main site into its own eCommerce arm to start moving sales away from the Amazon platform. In the meantime, the Buyer may also wish to launch new products to expand the range to leverage the brand through FBA. The email list hasn't been monetized, so spending time to nurture and optimize the list could be a valuable source of revenue for the Buyer. Better inventory management will ensure a steady revenue stream, especially during peak seasons.
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