Launched in 2016, this primarily Amazon FBA focused business has seen continuous success in multiple product categories. The product offerings have evolved over time to currently include home fitness, party supplies, automotive accessories, and more. With a 105% increase in year-over-year revenue, the brands remain in high demand.
When the business began, the products sold were trendy, niche items such as replacement parts for HoverBoards. Now that it has grown and matured, it includes four trademarks and six brands that are part of the Amazon Brand Registry. With 70% of revenue coming from the home fitness category, these SKUs bring strong, consistent sales.
A new product launch in March 2021 has enormous sales potential as an addition to the already successful home fitness brand. Additionally, expanding the Amazon presence to other countries would also provide opportunities for growth. While Amazon is currently 98% of total sales, a new WalMart store has the capacity to become a more significant percentage of revenue.
The current owner spends only five hours per week operating the business. With inventory being handled by 3PLs, all work can be done remotely. Multiple documented SOPs will help to ensure a smooth transition.