NEW JERSEY One of the nations’ first digital marketing agencies has laid the groundwork for modern digital marketing. This agency has provided award-winning digital marketing services and strategies for some of the top brands in the world. Providing expert services across the entire digital ecosystem such as Search Engine Optimization, Social Media, Email Marketing, Content, Web/App Development, Strategy & Consulting, Paid Search, Video Marketing, and other revenue-focused, profit-forward marketing services. The agency is known for its ability to tightly align marketing to true success metrics; this is what has made this agency a go-to choice for so many for so long. This company is industry agnostic but has significant concentrations in growth industries such as health care, automotive, professional services, manufacturing, and both B2B and B2C services.
LISTING DETAILS Reason For Sale:
One of the partners (CFO) is retiring and they thought it may be time to see what opportunities there are for the brand, the staff, and the founder’s legacy. OPERATION Employees: 20
LOCATION Square Footage: 13,000
The companies competitors are fragmented from apples-to-apples to apples-to-curling irons. They are able to outperform, out present, and outsell most of the companies they are up against. This business’s reputation is VERY strong, and prospects are willing (more often than not) to pay more to engage us over others. They can skillfully and successfully compete against blue-chip agencies as well as smaller competitors.
A combination of outbound sales team prospecting via networking events, cold calling, etc. Inbound marketing, (email, SEO, social PR, etc.) referral through strategic partners (other agencies, both digital and traditional), direct referrals through relationships built for many years.
Increase sales team size and reach ii. Cut costs through consolidation iii. Reduce overhead iv. Introduce new services to existing clients