Women's Clothing Design and Manufacturing, Wholesale Nationwide, based in Los Angeles - 34 years

This branded company is well-known throughout the clothing and fashion industry. Its niche designs of women's pants and tops have been in high demand for decades with the numerous boutiques that they have developed a strong relationship with. They design and manufacture their own pieces at their 9,000 sq. ft. LA location and sell strictly wholesale to around 700 retail stores nationwide.

They have a strong presence in resort areas through the nation with high concentration in California, Florida, Las Vegas, Arizona, Boston and virtually in every state's tourist areas. The company also has a long-term relationship with Nordstrom and Dillard's and many catalog clothing companies.

Growth Opportunities: This company is well established in the clothing industry with a solid base and numerous relationships from which to build on. There are numerous opportunities for increasing products and revenue. The sellers have 100s of designs and are offering training and guidance to a new owner.

Minnesota, Founded in 2002, this business is an in-home and online tutoring company tailoring education to fit students specific needs. They have highly qualified tutors nationwide with a concentration in the Upper Midwest (MN), covering every subject imaginable. These tutors work under a contractor status, they are not employees. They tutor students from Kindergarten through College and take time to carefully match each student with the best tutor based on several criteria, including academics and personality. Other than school year seasonality, this business does not experience cyclical trends, and parents would consider their services essential. Their services include private one on one in-home or online tutoring. K-College levels, all academic subjects, standardized test prep, ACT/SAT/GRE/GMAT/LSAT, high school entrance exams. Organizational and Study Skills, time and project management

steady income and margins 3-year average income = 324k 3-year average Gross Profit = 156k 3-year average Adjusted Net = 100k Business can be ran from anywhere (relocatable) Between 50-85 independent contractor tutors per school year

This listing is for an Amazon Associates and advertising business created in July 2019 in the equipment and survival & security niches. The WordPress site features educational articles on a particular area of safety. The site has grown substantially over the past year and overall requires minimal effort from the Seller to maintain.

The business earns from Amazon Associates (99%) and Ezoic display advertising (2%). The main traffic channels for the site are organic search (~95%), direct (~3%), and referral (~0.7%). This traffic comes from the US (~78%), CA (~5%), and the UK (~3%). The top three traffic pages for the site receive ~13%, ~10%, and ~9% of the total site traffic respectively.

The main growth opportunities for this site are targeting new keywords that competitors are ranking for, increasing traffic and switching advertising networks to Mediavine, expanding into shoulder niches, and adding backlinks to the site to increase DR.

This listing is for a display advertising business created in February 2016 in the finance and information niches. The two WordPress sites have excellent diversification of traffic among their pages and they feature educational articles on a very common Google-based software. The business has grown substantially year-on-year and overall requires minimal work from the Seller to maintain.

The business earns through display advertising with 98% of revenue coming from the Adthrive network and the other 2% YouTube AdSense. The traffic diversification for the sites is very similar, with the majority of traffic coming from organic search for both (97-98%), and the rest coming from direct (1-2%), and referral (0.4-0.5%). The traffic spread for the top three pages of both sites is very good, with the highest traffic page for one of the sites receiving no more than 4% of the total site traffic. One of the sites has a DR of 31 and the other has a DR of 19.

In the past, the Seller has used HARO for link building and acquired a few links from the Reach Creator link building service.

The Seller has built up some small audiences with a YouTube channel that has 3,280 subscribers and an email list with 1,692 subscribers. The YouTube channel gets 4-6 subscribers on a daily basis and also earns a small amount of revenue. Growing these two assets are good growth opportunities for a Buyer to consider. Other opportunities include adding more content to the site and increasing earnings from video ads.

This listing is for an affiliate business created in October 2015 in the information niche. The DR 32 WordPress site is an educational resource that teaches people how to carry out a certain online activity. The business earns from 15 different affiliate networks, has grown consistently year-on-year, and overall requires minimal effort from the Seller to maintain.

The main traffic channels for the site are organic search (~90%), direct (~8%), referral (~0.7%). This traffic comes from the US (~31%), IN (~11%), and the UK (~8%). A content writer and VA currently assist the Seller in running the business, and contact details for both will be included in the sale and both are happy to continue working for a new Buyer. The Seller has 65,000 words of content that is ready for publishing and this will be included in the sale.

In 2020 the Seller hired a CRO agency to carry out some optimization work on the site to increase revenue. Some growth opportunities for a Buyer to consider include publishing the included content with backlinks, negotiating higher affiliate commission rates, starting a YouTube channel or podcast, and building out a strong brand around the business.

This listing is for an affiliate and display advertising business created in March 2010 in the information niche. The WordPress site features informational content related to DIY website building and marketing strategies and is monetized through 48 different affiliates with a small amount of Adsense revenue. The website has a DR of 71 and a good amount of social media traffic diversification. Minimal effort is required to maintain the business at this time.

This business primarily generates revenue from affiliate (99%) offers spread across 48 different programs and display advertising (1%) using the Adsense ad network. The top three traffic channels for this business include organic search (78.28%), social media (12.39%), and direct (7.54%) signals. The top three countries producing the most traffic to the business include the US (43.35%), IN (10.27%), and UK (7.30%) audiences respectively.

The Seller has written and published all of the content for this business since first building the site in 2010. There are no employees currently on the payroll at this time. The Seller focus on the daily monitoring of traffic & rankings, responding to email questions from readers & affiliate managers, updating existing content and affiliate links, new keyword research, and writing & publishing new blog content.

The business features 48 different affiliates with several special and/or exclusive deals showing a well-diversified revenue profile along with a small amount generated from Adsense. This serves as a growth opportunity for a Buyer to consider growing further with the Seller producing 1-2 new articles per month at this time. The Seller also mentions room for growth in building a content hub to improve the site's SEO and update existing content more strategically.

The Seller has built an email list with over 1,008 subscribers stored in MailChimp and affiliate offers are sent to this list on a regular basis. The Seller has created automated email sequences and will check them twice a year to swap in new affiliate recommendations and edit the formatting for current trends. The business includes social media profiles for Facebook, Twitter, and Pinterest, though the seller has not focused on growing these channels as much as they would have liked.

* This business experiences some seasonality with February to April showing an increase in revenue and traffic.

* The Seller has some homepage backlinks and 301 redirects from a personal site. He is willing to keep these in place for some time - however, would like to agree to a sunset clause to allow the links/redirects to be removed after a set period of time. More information will be provided to active Buyers.

This listing is for a SaaS and service business created in April 2009 in the business niche. The PHP + MySQL platform provides customers with a way to create their own simple, quick, custom-made website. The business has a large email list with 225K subscribers, several high DR domains, and millions of backlinks. The business requires minimal time investment from the Seller.

The business earns primarily from SaaS (78%), service/customizations (16%), and affiliate (6%). SaaS subscriptions are paid via Stripe and some via PayPal. The business offers 16 templates for users and also offers ‘Customizations’ for additional costs. The price for Customizations varies by project and makes up 16% of total revenue. The business uses a limited free version of the service and a one-time payment offer that doesn’t offer updates. There are currently 7,077 active websites under the 2 aforementioned plans. This presents a big up-sale opportunity that hasn’t been utilized.

The sale includes the main business domain which has a DR 75, a former business domain that directs users to the main site with a DR 72, and a competitor's site that was acquired in 2015 with a DR 64 that also directs users to the main site. The main site generates traffic primarily through organic (50%), followed by direct (25%) and referral (18%). The country leading traffic is the US (21%) with the remaining traffic from IN (13%) and CA (4%). Traffic is well spread throughout the site with the top page accounting for 10% of traffic.

The business has an email list of 225K subscribers. Currently, the list is not monetized and only used to notify users of any software updates. Utilizing and monetizing the current list would be an opportunity for the Buyer. In terms of marketing, the Seller has done no recent paid marketing. Generally, customers find the business through SEO and word of mouth. The business has two Facebook pages, two Twitter accounts, and a YouTube account though none account for significant traffic. The business has gained millions of backlinks because users have had to link to the service in the footer of their sites and from the service being discussed in blogs and forums.

The business has a few employees: a full-time developer based in Mexico and a part-time support agent based in the Philippines. There is an additional systems admin who supports the business on a contractual basis

Included in the sale are native ios and Android apps that are finished but have not been promoted or sold yet. Customers have been asking for the apps so product demand is in place for the Buyer. The business has solid systems and software in place along with a solid 12 years of SEO positioning. The business would most benefit from a Buyer interested in marketing and scaling sales.

This listing is for an Amazon Associates and affiliate business created in January 2018 in the parenting and baby care niches. The WordPress site offers information and buying guides on baby health products as well as general parenting advice. The business requires minimal time investment from the Seller.

The business earns primarily from Amazon Associates (97%) followed by affiliate (3%). The site generates traffic primarily through organic (96%), followed by direct (3%), and referral (>1%). The country leading traffic is the UK (62%) with the remaining traffic from the US (22%) and AU (3%). The top page accounts for 13% of traffic and the top three pages combined account for around 27% of traffic. The site was purchased by the current owner in February 2020.

All link building has been built organically though no new links have been built in the past 12 months. The business has no social media accounts or an email list, both of which would be growth opportunities for the Buyer to consider.

The Seller hasn’t spent time recently updating the site including the affiliate links, leading to a decline in performance. This opportunity might interest a Buyer looking for a flipping opportunity or a Buyer who would like to take over the updating and optimization process.

This listing is for a SaaS business created in October 2009 in the business niche. The Django, Python, and AWS platform helps business owners improve their brand awareness through quality repurposed content. The Squarespace website features testimonials from very well-known companies including Microsoft, Disney, Levis, and Tripadvisor, who have used the application for their own marketing efforts. The well-aged business includes an email list with over 1,226 subscribers and the Seller spends minimal time maintaining the business.

This business is 100% SaaS with all revenue stemming from the application service alone. The top three traffic channels to the application include referral (63%), organic search (24.2%), and direct (8.9%) signals. The top three countries in terms of generating the most traffic to the application include the US (59.63%), JP (6.83%), and IT (4.88%) audiences respectively. The top three traffic channels for the primary domain for this listing include direct (63%), organic search (34.9%), and referral (1.3%) traffic signals with a primarily US-based audience.

This software started with a different name and recently updated to a new name along with an improved domain which is also included with this listing. The business was featured in a case study by Facebook and has worked with 35 Fortune 500 companies.

The Seller utilizes a contractor for their chief technology officer (CTO) to help with any bug fix requests when they rarely occur. No other employees are on the payroll for the business at this time. The seller primarily focuses on spending 20 minutes per day answering inbound demo requests and questions from customers within Zendesk. This account will be included with this listing along with the outsourced developer contact information, should the Buyer choose to continue using their service.

There are currently 17 clients for this business and the Seller states adding ~ 1 per month would net zero ad expenditure or effort for customer acquisition. This serves as a growth opportunity for a Buyer to consider.

This business includes an email list with over 1,226 subscribers stored in MailChimp. This email list has not been utilized in some time serving as a growth avenue for a Buyer to explore further. Social media accounts have been created for Facebook, Twitter, and Instagram, though the Seller states they have not had the time to focus on growing these platforms as much as they would have liked. This serves as another growth opportunity for a Buyer to consider, and more information will be provided to active Buyers.

This listing is for a display advertising, affiliate, Amazon Associates, and digital product business created in December 2015 in the survival & security niche. The two included WordPress sites feature guides and product reviews for various survival and outdoor gear. The business features a huge social media following with over 2.5M followers across all of the included accounts. The Seller has grown the email list to over 11.6K subscribers and spends about 15 hours per week maintaining the business.

This business primarily generates revenue from display advertising (75%), affiliate (19.95%), Amazon Associates (5%), and digital product (0.05%) income streams. The top three traffic channels for this business stem from social media (78.98%), direct (8.54%), and other (7.79%) signals from various content sources. The top three countries in terms of generating the most traffic to this business include the US (75.57%), CA (6.15%), and GB (2.53%) audiences respectively.

The Seller spends around 15 hours per week maintaining this business while managing outsourced VAs that handle the majority of daily operations. This team of VAs includes a helper to schedule Facebook posts, a team that creates Pinterest pins for articles, a separate team that handles Pinterest posting using Tailwind, and multiple VAs who write and produce 4-5 new articles per month. These contacts will be provided to the new owner should they wish to continue using this outsourced help. The Seller primarily focuses on managing email campaigns and reviewing outsourced content before publishing live on the site. The seller has recently outsourced an SEO agency to help improve the primary site's ranking.

This business includes a second domain, this site serves similar content to its audience and generates a very small amount of display ad income. The included sites have never used any link-building service and over the years have gained natural link exchanges from other high DA sites within the niche. This serves as a growth opportunity for a Buyer to consider exploring further.

Social media is the largest driver of traffic for this business with over 2.5M followers across all of the included accounts. The largest following stems from Facebook where some affiliate offers are published on a regular basis. The business includes accounts for Facebook, Youtube, Pinterest, Instagram, and Twitter, and the Seller mentions a great opportunity in publishing more Youtube video content as this had been profitable in the past.

The Seller has grown the included email list to over 11,651 subscribers stored in ConvertKit. The Seller utilizes a campaign for segmented subscribers based on interest, but for the most part, sends a majority of the same content to all subscribers. Some affiliate offers are sent once a month and the Seller states this could be increased should the Buyer be more familiar with optimizing email campaigns. With plenty of growth opportunities to explore, more information will be provided to active Buyers.

At a 1.25X multiple for a high cash-flowing business, this is an extremely rare opportunity to recoup your entire investment in just over 12 months. Not to mention, as part of the purchase, the owner is willing to consider a partial earn-out as evidence of his confidence in the business. Launched in February of 2020, this content-based website was created with a focus on providing well-researched, unique content. It is one of very few players in the health and fitness-related research niche. Revenue is generated from 6 separate, direct affiliate programs, which has helped the business enjoy continuous and substantial growth since inception.

Originally creating the content himself, the owner assembled an outsourced team of writers in July of 2020. With 119 pages of content, the owner has carefully chosen what topics, products, and keywords to highlight. With an average article length of 1400 words, the site content educates customers through unbiased information; resulting in truly engaged users. Although the site is not SEO optimized, all traffic comes from organic sources, producing 28,000 unique visitors per month and 61,000 page views per month.

The owner spends only about 1 hour per week on the business. The site is positioned for a new owner to reap the rewards of the current owner’s foundational work. This company is poised for growth via SEO optimization, more content creation, and outside organic traffic through YouTube Videos and Instagram content. The owner is selling it because he wants to cash out and pursue new opportunities that interest him.

For sale is one of the top, most popular and largest Minecraft communities for online and mobile. There are 1.1 million MAU across mobile/online and 30,000 social media followers.

Currently revenue is generated from advertising. Opportunity to add IAP or other revenue streams.

Reason For Selling: The owners have a large app portfolio with multiple verticals and are shedding some of their smaller assets. They acquired this asset mid-2019 and now it no longer fits their verticals moving forward.

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Available for acquisition is a popular racing game on the Google Play Store. This stunt racing game was first launched in December 2019 and scaled in October 2020. The app generates revenue from advertising and IAP.

Highlights & Key Assets:

o Google Play Store ranking o Game has great 3D graphics, game play and high IAP o Strong engagement and user retention (30%+) o Stable session times o DAU of 181K o 26mm+ downloads o Google advertising campaign and assets o Game was ranked #3 in Games/Adventure category on Dec 22,2020: o Growth potential through multiple methods (owners are implementing growth plans)

Support/Training: Full training and support will be provided. Current team will work with a new owner if desired.

Reason For Selling: The owners have taken this game as far as they can on their own. They are looking to either sell it outright so they can reinvest into their other games, or they are open to retaining partial equity and working with a new owner to grow the game.

NOTE - Financials shown are the trailing twelve months. Run rate based on the past 4 months is $902K revenue and $691K profit.

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Created by the current owners in January of 2017, this 4+ year old business proudly sells women's clothing and accessories, with a 100% dropship model. Enjoying a 201% growth in YOY revenue and a 308% increase in YOY SDE, the owners have figured out the formula for picking products their passionate customer base desires and have become a highly recognized brand in their niche.

The site is known for its authenticity, with customer led social media marketing allowing customers to feel part of the brand. They pride themselves in featuring and championing their non-binary customers, as well as staying away from heavily photoshopped images promoting only one beauty ideal, while featuring all.

With low overhead and minimal workload, this business can be run in 30-40 hours/week. Growth opportunities include using other social media platforms, such as TikTok, to heighten awareness and increase sales, adding vendors to increase the product offerings, launching an influencer marketing campaign, utilizing more frequent email marketing, and building a stronger SEO profile. The reason for the sale is that the owners are cashing out and looking to do something new.

Started in December 2019, this rapidly growing kitchen brand sells beautiful serving pieces. In the trailing twelve months, this business generated over $550,000 in revenue and continues to grow at a fast pace.

The owner started the business with no eCommerce experience. She had an eye for design and how to improve an existing product in the marketplace. The business ran out of inventory on multiple occasions in 2020, and the current owner estimates a large growth opportunity exists just by keeping inventory in stock.

Currently, the business sells 3 SKU's with one of the three SKU's just launching only a few months ago. The infrastructure is in place to add an ever-expanding product line in the kitchen and gifting space. These gorgeous products make for excellent gifts, there are key holidays to even out sales. (Valentine’s Day, Mother’s Day, Father’s Day, Thanksgiving, Christmas, New Year’s)

This is an ideal business for someone who can keep inventory in stock and expand the product line. In addition, by not running out of stock the buyer can reduce relaunch costs and can reduce costs by consolidating inventory orders.

The business is currently operated by one person with just 10 - 13 hours a week. Inventory is shipped directly to Amazon and a 3PL as this business can be run from anywhere in the world.

7 Year Old Trademarked Home Storage Solutions Brand - Amazon FBA - Brand Registered

This listing is for an Amazon FBA business created in March 2017 in the baby care, kitchenware, outdoors, and health & fitness niches. The included Amazon Seller Central account features 23 SKUs for six different brands in a mix of niches. Four of the brands include trademarks within the US, and all are a part of Amazon's Brand Registry 2.0. Due to the Seller outsourcing a majority of the workload to an assistant, minimal effort is spent maintaining the business at this time.

The six brands included with this listing cover the baby care, kitchenware, outdoors, and health & fitness niches. The top-performing brands for this listing are in the baby care and kitchenware niches. The business includes around 10 products spread across different variations to produce the 23 SKUs in total.

The suppliers for the products are based in China with inventory shipped directly to Amazon's fulfillment centers. Most of the Seller's suppliers offer different prices based on order quantities. With the natural growth of the business, prices tend to decline over time with each new order.

An area of growth for this business includes adding product variations to the existing baby care brand. Developing more kitchen gadgets serves as another growth opportunity for the Buyer to consider in terms of the kitchenware product line.

The Seller uses an assistant who manages the store to help with daily operations. This freelancer spends around 1-2 hours most days responding to customers, checking inventory levels, communicating with suppliers and looking at PPC and other performance indicators. There are no social media accounts currently for any of the included brands which serves as a growth opportunity for the Buyer to consider. More information will be provided to active Buyers.

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This listing is for a lead gen business created in April 2015 in the home niche. The 9-site package provides lead gen services that help local tradespeople and customers connect. Each included site and the two additional domains used as 301 redirects cover a different location. The business attracts high-intent leads and has shown consistent earnings and traffic year-on-year. Minimal work is required to maintain the business at this time.

This business generates 100% of its income though lead generation for one revenue share provider. The majority of traffic for this business stems from direct (42.99%), organic search (41.12%), and referral (14.7%) sources. The majority of traffic to the included sites stem from the US audience followed by IN and KR respectively.

There was no new content added by the Seller since they acquired this business from our marketplace in August 2020. Building organic search traffic through providing more blog content is one potential area of growth for a Buyer to consider. Targeting localized keywords to help the ranking of each site could be one way to boost the site's ranking further.

Two of the sites included with this listing are featured in Google My Business. Adding optimized profiles for the other websites could help a Buyer to improve their income should they choose to explore this option.

The Seller spends about one hour a week on the business at this time. They monitor the site's domain, hosting, and call tracking software. The Seller monitors site uptime through a robot app and checks commission emails once a day. This listing includes social media accounts for Flickr, Pinterest, LinkedIn, Twitter, Slideshare, Facebook, Instagram, and YouTube for five different locations. Social media and link building is one area the Seller has not focused on while managing this business, and more information will be provided to active Buyers.

This listing is for an Amazon KDP and eBooks business created in December 2019 in the hobbies niche. The 4 books included in this listing feature content related to in-home hobbies. The Seller has included SOPs and outsourced writer contacts to ease the transition to the new owner. Minimal effort is required to maintain the business at this time.

This business primarily earns from Amazon KDP (94%) with a small amount of sales coming from IngramSpark (6%). The Amazon and IngramSpark accounts will not be included but the 4 books will be transferred to the new owner. The Seller performs paid advertising within the UK and Canadian markets after a new book is launched. All content has been outsourced to writers and content service providers. There are no employees currently on the payroll for this business.

The majority of income for this business stems from three of the four included books. The book with the least amount of sales normally produces a decent amount of income (around $1,000 or less) per month. Sales for this book were affected by restricted travel and less people buying books related to a specific destination this book covers.

The Seller gains new book reviews through social media outreach after posting the book for free during a given time period. After this initial launch and social share, the Seller will focus on tracking paid ad spend and analytics. Building a series of books within sub-niches and expanding to selling physical products is something the Seller indicates potential to scale the business further. Publishing more books including books within other languages serves as additional growth opportunities for a Buyer to consider.

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This listing is for a two-site Amazon Associates business created in September 2019 in the equipment and hobbies niches. Both sites are built on WordPress with one featuring reviews for equipment related to fabrication, while the other site features reviews related to various hobby games. The sites have seen some good growth over the past six-months and require very little work from the Seller to maintain.

The business earns 100% of its income through Amazon Associates. Both sites use organic search as their main traffic driver (~94%) and drive their traffic from the US (~76%), with CA and UK making up the rest of the top three.

A private PBN links both sites together and is included in the sale. More information can be given to interested Buyers.

The Seller spends less than one hour a week on the business. All the content that exists on the site was outsourced. No new content has been added which could be an area of growth for a Buyer to consider.

*One of the sites was affected by a December Google update.

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This listing is for an Amazon FBA and eCommerce business created in August 2009 in the home niche. The included Amazon Seller Central account features 362 SKUs for a wide range of products. This is an established brand that has thousands of positive product reviews, it's registered with Amazon's Brand Registry 2.0, and it also sells on Walmart, Shopify, and eBay.

The business earns through Amazon FBA (78%) and eCommerce (22%). It sells in the US and Canada and has a local supply chain with products stored in a warehouse located in California. Some inventory is also handled and shipped from China directly to Amazon fulfillment centers.

There are four employees working for the business; two in the warehouse handling warehouse operations in California and two in India handling the preparation of listings, daily misreports, and accounting. They could continue to work for the business if the Buyer so desires.

The brand has some social media presence-4K+ followers on Facebook which has decent levels of engagement, and 1.3K+ followers on Instagram which sees high levels of engagement. Growing the brand through social media channels could be a potential growth opportunity for a Buyer to consider.

Other growth opportunities for this business include advertising through new channels such as Google Ads and launching new products.

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This listing is for an info product business created in January 2020 in the news & education niche. The WordPress site features a common educational test. Due to the passive nature of the business, minimal work is required from the Seller.

The business earns 100% of its income through users paying to see the results of the test. The test costs $9.99 in the US but dynamic pricing is used based on CPC and conversion rates of the users' country. The website is available in 8 languages.

The main traffic channels are paid search (93%), direct (3%), and referral (2%). Top three countries in terms of site traffic are IN (11%), US (10%), and RU (6%).

The content for the tests has been created, so little in the way of new content needs to be added to the site. The English results of the test are detailed which helps to set the site apart from its competitors. A developer is used to update the plugins and fix occasional bugs. The developer would be willing to continue with a Buyer.

An email list of 600K users is included in the sale. Every 6 hours an email campaign is sent to the last users who failed checkout offering a 50% discount for 72 hours.

Google ads are the main driver of traffic to the site with the Seller targeting every country. Creating SEO content to target organic search traffic could be an area of growth for a Buyer to consider. No link building has been done which could also help with this.

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This listing is for a display advertising, affiliate, sponsored posts, digital product, and Amazon Associates business created in January 2017 in the home niche. The WordPress site features content related to DIY projects and home decorating tips. The business has an active social media presence with over 43K followers on Pinterest. An email list with over 4,148 contacts is included in the sale the Seller spends minimal effort maintaining the business.

This business primarily generates income through display advertising (70.5%), affiliate (21%), sponsored posts (6.8%), digital product (2.7%), and Amazon Associates (0.7%) income streams. The top traffic channels for this business include social media (77.56%), organic search (15.6%), and direct (6.02%) traffic signals. The top three countries in terms of producing the most traffic for this business include the US (76.96%), CA (7.18%), and GB (2.68%) respectively.

There are no employees on the payroll at this time and the Seller uses outsourced help to maintain the business. The Seller's primary role consists of updating weekly finances, tracking trends for traffic and income, adding members to the Facebook group and email list (if applicable), answering comments, and posting to Instagram. Outsourced VAs help the seller with Pinterest management, technical maintenance, and email marketing. These VAs could be willing to continue on with the new owner.

The business generates a majority of income through display advertising with a fair amount coming from affiliates (Amazon, RewardStyle, and Skimlinks) including brand sponsorships. The Seller has set up tripwires to generate a small portion of income with the potential to grow this revenue further should a Buyer wish to explore this option. Sponsorship packages are typically a blog post plus social media shares and run about $1,000-$1,500 which makes up 6.8% of the total revenue for the business.

Pinterest makes up about 80% of the site's visits which accounts for a large portion of the ad income. Growing and optimizing this platform serves as a scaling opportunity for a Buyer to consider.

The business includes an organic backlink profile through guest posts on brand blogs and the occasional image link from high authority sites. An email list with over 4,135 subscribers managed through ConvertKit is also used to generate a good portion of traffic to the business. The Seller has consistently sent emails 2-3 times a week which drives traffic to the site for ad income. The Seller currently has small marketing tripwires in place that bring in about $75/month, and more information will be provided to active Buyers.

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This listing is for an affiliate, Amazon Associates, KDP, and info product business created in November 2014 in the outdoors niche. The WordPress site is an authority site in the outdoors niche with around 1,000 published articles. The business has a DR of 58, a strong community, a 35k email list, and social media following, as well as 4 books published through Amazon KDP.

The business earns primarily through affiliate networks (78%), Amazon Associates (22%), KDP (<1%) and info products (<1%). The site generates traffic primarily through organic (92%), followed by direct (4%) and social (3%). The country leading traffic is the US (62%) with the remaining traffic from the UK (10%) and CA (8%). Traffic is very well spread throughout the site with the top page only accounting for 1.41% of traffic.

The business has two full-time contractors who have been with the business for several years. One focuses on content creation and manages the social media network and the other on web development and site management. The two also work together to create and systemize a process to turn content into KDP books. They are unaware of the sale though the Seller believes they would stay on with the business. Thanks to the help of the contractors, the Sellers only spend 5-10 hours per week on the business mainly to monitor weekly performance stats and organizing the growth strategy for the business.

The business has an active social media presence. There are YouTube, Pinterest, Facebook, Twitter, Instagram accounts as well as 8 Facebook groups for enthusiasts with different outdoor interests.

The 35K email list is hosted in ActiveCampaign and generally grows by an average of 25 subscribers every day. The site includes different lead magnets that bring subscribers into different lists based on reader’s interests. Each list has a custom 7-day auto sequence which redirects subscribers back to the site. The list is currently not monetized, serving as a growth opportunity for the Buyer.

In terms of link building, the Seller has outsourced linking building to a third-party service for the past two years. They have never guest posted or built links themselves. Because the site has over 1,000 articles, the content strategy is mainly to focus on quality versus quantity, and content is mainly updated periodically with new product links and related videos.

The sale of the business includes an unlaunched digital product that has a completed website, backend, affiliate, and partner relationships in place. The business also includes a social network for outdoors fans. Growth opportunities for the site include growing the YouTube channel, starting an FBA product line, and adding ads to the site.

*The Seller has another website/product in the niche that will not be included in the sale. More information will be given to active Buyers. *The site was negatively impacted by the December 2020 Google algorithm update. More information will be given to active Buyers.

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