Find an Online Business or Digital Asset that is Right for You
For sale is a body jewelry eCom business that was started in 2004. The owner's vision was to provide women with beautiful body jewelry that is easy to wear and quick to change. The customers love the products as it their sexy little secret and high-quality jewelry at a great price point.
The owner has run this as a solo owner operator business for years, working four hours or less a day, but it can be taken in many different directions. With a market of 30,000,000 women looking for these products there is still strong room for growth. In addition to their own website and various sales platforms (Etsy, eBay, Amazon) the owner has wholesale distributors in the UK and Australia.
One area that can be leveraged more is social media. Multiple celebrities are wearing these products and the business has also been written up in multiple media outlets.
Highlights & Key Assets:
o Established business that still has room for growth.
o Trademark for brand.
o Patents (2) for product molds.
o All platform accounts are included: Amazon, Etsy, eBay, Shopify.
o Equipment to make the jewelry is included: injection machine and molds, tooling (4), micro welder, and hand tools.
o Email lists of approximately 22,000 contacts.
o Extremely easy business to run with plenty of potential for growth in the right hands. Doesn’t require much space for operations about 400 ft.² (a spare bedroom or a basement office will work just fine).
The company owner is willing to offer training and also provide 6 months of virtual support. This is all flexible depending on your needs.
They will also create videos on how the products are made for ongoing reference. Owner is also willing to design new lines and develop new sizing structure on a consulting fee basis that can be pre-negotiated.
Reason For Selling:
The owner has been running this business for 16 years and is ready to move on. She wants to travel and spend time away from the office (including visiting family in the UK) which she has been unable to do for the last several years since getting divorced.
This is one of those smaller businesses that in the right hands can grow. The owner's background is manufacturing, and she is limited on SEO and marketing capabilities. She has created a good foundation but somebody with more knowledge and experience will be able to grow this business in ways she is just not able to.
This listing is for a SaaS business created in July 2017 in the news & education niche. The software features eight apps that help entrepreneurs build and run online businesses. Currently, there are 2,000 customers and 10-100 new customers are acquired each month on average. The business has experienced year-on-year growth in traffic and earnings.
The site, created through Symfony and AWS SDK, has an even spread of traffic across the top three pages, with the highest-traffic page receiving no more than 2% of the total traffic. The biggest traffic channel is direct (~60%), with social (~20%) and referral (~14%) serving as the other two sources. The top three countries the site receives traffic from are IN (~29%), the US (~20%), and ES (~7%).
The primary domain has a DR of 73 and two blank additional domains are included in the sale. The primary site features content on niche topics and an 'ideas platform' where customers can suggest software features.
Included in the sale is an email list of 24,000 subscribers that isn't currently being monetized, serving as a growth opportunity for a buyer to consider. The Seller runs Facebook ads to drive traffic to the site, and the included YouTube account features content on how to use the software.
The Seller spends about 20 hours a week on the business. The tasks include customer interaction, tweaking server scaling, and getting features built. Also offered is the services of the developers of the software, on a paid retainer basis. Further details can be provided to active buyers.
**Learn more about this listing by scrolling down to the FAQ section**
This company is operated in a virtual environment. A B2B Horizontal SaaS company providing Professional Development technology and services with 18 years in business. They provide competency assessment and development solutions that allows companies to reskill and upskill their employees. The company has strong margins that can be leveraged for expansion. The software revenue is recurring, licenses are annual and are charged per user, billed in advance. The staffing revenue is a multi-year contract and the services revenue is one-off project based. The rolling 12 months of revenue has increased to 1.8M (update to date from May 2020)
Ideal New Owner
Strategic, PE or Entrepreneur with synergistic skills and opportunities to market and grow. Or an experienced owner who could couple the solutions with other strategic offerings within the HR space. An entity looking to expand within the Professional Development sector and seeking a quality platform to launch their expansion.
Growth and Expansion Opportunities
- B2B Business Development
- Expand SEO capabilities to drive more traffic to site
- International expansion
This listing is for an Amazon Associates business created in January 2015 in the technology niche. The WordPress site features a "best of" style blog and guides for DIY enthusiasts within this specific sub-niche related to technology. Due to the nature of the business model, the Seller spends minimal effort in maintaining the business.
This asset is 100% Amazon Associates with almost all of the content written by the Seller. No other employees are currently on the payroll for the business at this time. The Seller has primarily focused on manual forum and blog comment backlinks, as well as writing content on an as-needed basis.
The top traffic sources for this business include organic search (79%) direct (11%) and referral (9%) with the top countries in terms of traffic including the US (29%) UK (5%) and DE (5%) respectively. No email list or social media traffic is being generated at this time offering plenty of growth opportunities for a Buyer to consider. More information will be provided to active Buyers.
This listing is for a SaaS business created in January 2009 in the business niche. The platform provides individuals and companies with a way to find and connect with each other to pursue certain opportunities. The business has a nice social media presence, large email list, and a virtual team of employees to reduce the Seller's time working.
A large portion of active customers include the biggest names in sports and entertainment including major sports teams, leagues, venues, the Academy Awards, South by Southwest, Live Nation, iHeartMedia, and Cirque du Soleil to name a few.
New customers are primarily acquired through Google ads, Facebook ads (retargeting and keyword), social media, and word-of-mouth. With that being said, the site gets over 80% of its traffic from organic search. About 62% of total traffic comes from the US. Content is published daily and mostly outsourced.
There are about 25k social media followers spread across Twitter, LinkedIn, and Facebook. The email list includes about 60k sign-ups, with about 1,000 of them subscribed to receive daily content emails.
The virtual team is made up of a project manager, developer, salesperson, and a content manager. Their involvement keeps the Seller's hours spent on the business to between 10 and 20 hours per week
One of the key growth opportunities would be to monetize the existing customer base with marketplace commissions or advertising. This can lead to generating multiple revenue streams directly from the platform.
This app solves the problem individuals experience when trying to expand their network of friends. Sellers produced an app that allows users to connect easily, as friends, based on user criteria. The app has quickly gained popularity and is now #2 in its niche, the #1 app in this space is currently valued at over 1B. The current cash flow is positive and asking price is reflective of the industry average of $50/user (200k existing users).
Ideal New Owner
1. Entrepreneur looking for a great opportunity with a proven concept to take it to the next level
2. Company looking to absorb and grow the app, community, or data
Growth and Expansion Opportunities
Owners feel there is an ability to reach over $100,000/ month in revenue in next 12 months based on low hanging fruit strategies:
1. Price increase from $6/ month to $18.00/ month based on competitors
2. Ads within could double revenue
3. Android version could reach 3x users
4. Better SEO could dramatically increase downloads
5. Adding new languages could reach 3x users
AFFILIATE WEBSITE DEVELOPMENT PLATFORM - FULLY AUTOMATED - STRONG MARGINS - GROWING CUSTOMER BASE
This opportunity is a fully automated website deployment service that crafts a perfectly tailored selling platform specifically to meet its clients’ needs. This fast and secure service constructs an eCommerce website by combining designs, function, and themes from dozens of sources. Leveraging a reliable algorithm, this company leverages the latest techniques and platforms to ensure that the resulting site will be fully SEO and affiliate marketing optimized. This company offers a one-of-a-kind, proprietary web creation and deployment process that is easy to use, scale, and sell. With small and medium sized businesses moving increasingly online, demand for highly effective sites rises, and so does the effort it takes to create them.
This service streamlines web creation and launch to help other eCommerce businesses thrive. Carrying a high profit margin and little to no maintenance needs, this digital company is a breeze to run and even more impactful to scale. Some great opportunities for scale include Amazon, LinkedIn, and Facebook advertising as these are corporate hubs as well as marketing conferences for establishing powerful industry relationships.
Along with this business’ tiered system of fees, the company has an average order rate of $1,000 to $1,500 per customer ticket, while some of the larger clients are closer to $10,000. Currently, this business has 65 active customers and 350 registered members, a number that is only growing with each passing day. As an organically growing business, this opportunity uses little marketing and social media to gain consumers, which leaves incredible branding and scaling opportunities across the digital marketplace.
When working with this company, the customer simply selects a desired tiered package to meet their needs, specifies the details as to the nature of their website and its needs, and within minutes, proprietary application software selects and purchases domains, handles everything from DNS configuration to SSL implementation, and most importantly, crafts and launches a WordPress-based site all at the push of a button. In- house staff review and QC the produced website and make minor edits. This allows clients alike to avoid much of the normally crippling drudgery of site development, launch task management and process management – ownership of this business and their clients are free to focus on what matters most – scaling their businesses.
With an almost entirely automated system, this service allows the current ownership to maintain profits with minimal effort. Spending less than 5 hours weekly, this company requires no physical office space and extraordinarily little specialized knowledge. At the moment, there is an on-demand contractor labor resource for final QA and platform upkeep who ensures that the system is running smoothly. This hands-off framework means that any interested new owner should be able to easily pick up the reins and bring this company to the next level.
This unique offering sets itself a part through its highly automated process which no other website development service can claim, they also have larger margins than any of their direct competitors thanks to their lack of overhead costs stemming from its remote operations and few labor needs. With incredible profits and even more impressive opportunities on the horizon, this company is an impactful investment for an innovative buyer.
Asking Price: $600,000
This listing is brought to you by:
Website Closers, LLC
Contact: Chris Kern
GROWING SNACK FOOD & SUBSCRIPTION BOX ECOMMERCE COMPANY - AMAZON BEST SELLER
This business is an Amazon Best Seller in the Keto Snack Box Vertical. Providing variety boxes of Keto friendly snacks, this Internet Company holds a 4.5-star rating on Amazon along with multiple Best Seller and Amazon Choice tags (as of the date of this writing). This highly rated eCommerce Retailer has an established relationship with each of its name brand suppliers, which allows them to minimize overhead costs while maintaining the value of each product within their gift and subscription boxes.
While a well-known, year-round source for Keto friendly treats, this company is most popular for its Halloween and gift snack boxes which account for their busiest seasons. Currently, this opportunity sells only through their popular Amazon storefront though they have a branded website that generates additional traffic to their product offerings. This makes expanded purchasing platforms a great opportunity for rapid growth as well as branding through social media development and paid ads. The health foods community has a vibrant lifestyle and culture, therefore, reaching out to that audience directly through native advertising is a proven path towards loyal customers and success in this vertical.
This offering leverages Amazon FBA warehousing along with a partnership with their co-packing facility to store and ship their products. This system requires little to no work from a new owner like you to keep everything running as it should be.
The current owners spend less than one hour a week to maintain this company. When looking to grow the company’s offerings, a new owner would likely spend many more hours to research and develop new product mixes, new subscription box ideas, etc. Additionally, there is currently 1 part-time employee that works to manage inventory and reply to Amazon messages each day.
A few exciting growth opportunities for this brand include adding partnerships and products to the current line, expanding the current subscription box initiatives and creating a marketing strategy. With no set advertising practices, this promising company is perfectly positioned to scale in whatever direction a new buyer deems fit.
After acquiring this company, a new owner would be able to rapidly scale the product lines, purchasing options, and digital outreach to swiftly grow this opportunity. From adding new product partners to creating an in-house snack brand, creating additional SKUs is a reliable way to increase brand awareness as well as purchases. Moving further, a capable owner could grow this brand through social media development. The health and fitness community is also incredibly active online, entering spaces such as Instagram and Twitter could be just the connection your potential buyers are looking for. Finally, this company currently sells only through Amazon, however the addition of selling through key health food portals and storefronts would create increased opportunity for reaching new customers while encouraging more purchase activity.
This company provides an amazing foundation for scale within the diet food and snack industry. In a global, expanding vertical, this business is a perfect starting point for a strategic buyer, or simply a great addition to a diet friendly empire. Appealing to a wide range of consumers, this brand is an effective source for growth within this booming industry. With just a few expert tweaks, a buyer can take this company to a whole new level.
Asking Price: $450,000
This listing is brought to you by:
Website Closers, LLC
Contact: Chris Kern
DIVERSIFIED & GROWING ECOMMERCE COMPANY IN THE PETS, KIDS, SPORTS, HOME AND OFFICE PRODUCTS
This opportunity is an exciting eCommerce Brand selling in a number of high demand categories that results in low seasonality and a nice mix. This scaling business is operates primarily as an Amazon FBA Retailer. The brand has quickly become a go-to resource for a large array of products in the Sports, Kids, Pets, Home, Kitchen and Office categories. The brand is accelerating year over year and has a number of growth opportunities immediately available. The company is currently only focused on the Amazon Sales Channel, but it is positioned well to begin focusing on additional sales channels, like driving more traffic to its branded Website, other online retail Channels and Amazon International. Ownership is willing to remain involved, and open to retaining equity should a buyer be interested in that. The business has clean books and records and tax filings and is ready to undergo due diligence.
This eCommerce Retailer has 60+ private label products offered under its single, primary brand, selling everything from Slackline Kits, Ballet Barres, Lava Lamps, Artificial Plants, Display Cases, Decanters, Pet Waste Stations, Kids Play Tents, and so much more. The products stand out thanks to carefully crafted packaging, excellent follow up customer service and support as well as super high-profile videos, product images and content.
This Internet Retailer has taken a specific approach to how they choose the products they sell. Their system has proven itself to be successful in nearly 100% of all products launches to date. The system looks for the following in each product developed:
-High margins – 30%+ margins
-Low competition – in most cases, less than 6 competitors
-Barriers to entry
-Easy to rank on page 1 in less than a week of launch
-Sustainable profits through moats and barriers to entry: each niche is evaluated before entering to ensure barriers to entry are present to sustain profits
-Longevity: Most products that were launched 4 years ago are still as profitable as they were when launched.
-Patents and trademarks: numerous design patents and trademarks
-Top quality imaging and videos
-“All weather” portfolio: Given the diversification in the portfolio across categories, the portfolio is well protected against disruptions and unprecedented events in any one category, which results in lower than normal seasonality. Even when the pandemic hit, while sales of select products were affected (travel, wedding related), the overall sales and profitability of the portfolio zoomed by more than 200%.
-Fly under the radar: Given the micro niches the company operates in, they fly under the radar of competitors and black hat players. Their niches are small and highly profitable, and hardly see any new competition. Hence ensuring the sustainability of profit.
-Seasonality handled through diversification
The company is launching another 17 products on a go-forward basis, so a new owner will be well positioned with not only a highly diversified array of highly profitable, well reviewed products across a number of categories that is already scaling nicely, but also 17 new products that are likely to see the same kinds of success seen in the prior 60 product launches.
The owner is open to selling 100% of the company, where transition will be quite seamless and efficient and relocation to anywhere in the world is possible as no physical location is necessary. The owner is also willing to remain on with a buyer to work with them as partners in taking this already highly successful business and scaling it further. Maintaining equity will be entertained for the right buyers.
This company has built itself atop an easy to run, low overhead model requiring zero office and no warehouse overhead, eliminating the need to deal with large employee or office expenditures. Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, and shipping needs, reducing the need to deal with or ship products from its own warehouse.
With a low necessary workload based on current sales, this business is already scaling organically on its own. A new owner can choose to run the business as is, and reap the rewards, or to invest in the growth of the company, which primarily would be simply through the acquisition of inventory to begin selling on other channels and internationally, which will be quite easy using the tools provided by Amazon. Situated for scale in a variety of ways, this business is ready for expansion into almost any international channel and would be any easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, distribution to other online retailers that focus on the Outdoor Segment and even other segment-leading channels such as Target.com, Overstock.com, Wal-mart.com, etc. – all potent ROI investments, this business is a ripe opportunity for the entrepreneur of almost any skill level.
This business is brought to you by:
ckern @ websiteclosers.com
SAAS COMPANY - CANNABIS INDUSTRY SEED TO SALE COMPLIANCE SOFTWARE WITH RECURRING REVENUE
This opportunity is a cloud-based Seed-to-Sale compliance software for the Cannabis industry in Oklahoma. With strict, state-specific licensing and sourcing regulations, the booming Cannabis industry has immense barriers to entry and maintenance requirements. That’s where powerful software as a service (SaaS) providers such as this company can make all the difference. With full OMMA (Oklahoma Medical Marijuana Authority) compliance, Monthly Reporting, iOS & Android Apps, Easy Inventory Scanning, Lab Records, Power Search Function, Trackables, Easy Browsing, and Transfer Tools, this promising offering is providing for compliance on a level and rate sought-after across this “growing” industry.
With monthly subscription payments typical of any Software Company, this ongoing SaaS platform has incredible earning potential and growth opportunities. Carrying an email database of 7,800 commercial OMMA ID holders and a strong infrastructure for scaling across states, this business is well positioned for rapid and reliable growth. Additionally, there is currently little being done for advertising, which leaves incredible room for growth. With a solid footing in the swiftly emerging world of Cannabis commerce both online and off, this strategic and profitable opportunity is a fantastic investment for any digital entrepreneur.
A few exciting growth opportunities for this brand includes expansion into additional states, extended service to processors and dispensaries, and adding other business focused features such as analytics. With a strong and personable brand personality, this company has an excellent foundation for social media outreach. This business has a likable and appealing company voice that will translate well within their audience. There are currently 2 offerings and 2 payment plans provided by this business, a Seed-to-Sale, or S2S, platform and a Point of Sale, or POS, system and these can be purchased on a month-to-month or yearlong subscription with no required contracts.
This promising SaaS business is entirely cloud-based with remote setup and maintenance. The current owners dedicate up to 3 hours a week tending to refunds and customer satisfaction issues as well as responding to clients via private chat requests. There is also one full-time employee who runs the customer service side of things. All customer contacts pass through the Zendesk platform before reaching the team for effective tracking and categorization.
This cloud-based software can be maintained and expanded with extraordinarily little effort requiring no specialized skills of a prospective new buyer. This means that any passionate new owner could swiftly pick up the reigns and take this company to the next level. This opportunity would be a great addition to any provider in the cannabis or medical marijuana field as well as to a savvy eCommerce entrepreneur looking for a strong and well-developed business in this exciting new market.
This impressive opportunity is a fully established eCommerce software offering within the rapidly expanding industry of Cannabis processing, dispensing, compliance, and selling. Offering top of the line S2S and POS services along with unparalleled pricing rates within this highly regulated market, this company is a rare and unique opportunity for a buyer to get in on the ground floor of something amazing.
Asking Price: $885,000
This SaaS Company Represented by:
Website Closers, LLC
Contact: Chris Kern
ckern @ websiteclosers.com
The firm began in 2008 with the intent to revolutionize the costume and party industry and find new and unique ways to sell online and offline. By growing the relationships with overseas factories, they are able to provide over 4,000 unique products at competitive price points through their dynamic website . The focus is on overseas manufacturing and B2B wholesale marketing of promotional products, through the website to promotional firms, institutional groups such as schools, companies such as medium to large corporations and hotel chains, Stadiums and other promotional companies. There is tremendous value in the firms relationships with overseas suppliers of their products, their American Specialty Institution (ASI) number and the membership in the Promotional Products Association International (PPAI). PRODUCT HIGHLIGHTS - Product lines include "bundled-in" accessories that create added value for both the Retailer & Shopper Focused on filling in gaps in retailers portfolio Works together to provide a unique "Fun Fashion" section Uses a Proprietary testing methodology for product selection Provides top quality, unique items from their own factory Enjoys nationwide sales along with international customers
Launched in 2005, this website with a custom CMS and WordPress blog has over 22,000 posts related to celebrity style and fashion.
The website is primarily monetized via affiliate marketing, but the owner also makes some money from brand collaborations as well. Visitors that are interested in buying what celebrities are wearing, click the links to the content shared on the website and then the owner earns a commission after a sale.
The owner also received nearly $15,000 worth of free high-end products and experiences, such as free hotel stays over the last 12 months. These perks are not factored into the discretionary earnings of the business. Still, they are outlined in detail separately in the profit and loss spreadsheet so that you can see the additional benefits that come from the ownership of this website.
Launched in June 2016 this business is well-established in the everyday carry market. These are items that are carried on a regular basis, like wallets, pocket knives, and satchels. The current owner started the business because he was truly excited about products in this space and saw an unfilled demand. He’s carved out a niche in a premium market, but the business has not yet reached its full potential.
The owner currently focuses most of his time and attention on his other much larger business. He spends about 15-20 hours per week running the everyday carry business and believes that with a bit more time and focus it will truly thrive. To that end, there is a lot of low hanging fruit. A new owner might branch out into related products, like gloves, hats, and sunglasses. Or they might expand sales and improve margins by developing private label items. Additionally, the website is currently the only sales channel. Additional sales and marketing channels like Amazon and Facebook are clear paths to growth.
This would make a great starter business for a buyer interested in the everyday carry space. It has an established reputation, plenty of quality products, and simply needs a focused buyer who is interested in pouring fuel on the fire.
Started in 2017, this FBA company generates significant revenue with clever and useful products. The lion’s share of revenue comes from the sale of trademarked Instant Pot accessories, with the balance coming from bedside organizers. In the trailing twelve months the company has had healthy net margins coming in at approximately 30%.
There are a number of paths to growth. For example, a new owner could make the same accessories or adapters to fit other multi-cooker brands like Ninja and Foodi, or they could branch out into other kitchenware products. Additionally, the current owner has received requests to sell the products in Europe but hasn’t yet taken advantage of the demand.
The business is well-defended from competitors with a strong reputation on Amazon. They have a 98% positive lifetime seller feedback rating and over 1100 reviews. Additionally, they have exclusivity and NDA agreements with their manufacturers.
This is a simple FBA model with less than ten SKUs, and all inventory is shipped directly from the manufacturer to a 3PL or Amazon. The current owner spends only 4-5 hours per week running the business from a home office, making it easy to learn and run.
Established in 2013, this party mask business has a long history of solid earnings. Due to divided attention and reduced ad spend, sales have been down in recent months creating a great opportunity to buy an established business at a discounted price.
While having over 400 SKUs and split interests the owner is easily able to run the business by himself out of his garage and home office. While some of the inventory is temporarily stored at his home, all orders are fulfilled by Amazon.
Over the years, the company has built a strong reputation, generating over 3,000 product reviews and a 99% lifetime positive seller feedback rating. While the business maintains large gross product margins, customers comment that the masks are high quality and reasonably priced. The reputation and niche provide a new owner an easy path for expansion into international markets and other types of masks and costumes.
This is a very straightforward business that should be easy to learn and run.
Launched in January of 2017, this content-based website in the ever-popular Health and beauty industry has cemented its position as a trusted source of authority in the organic, topical care niche. Revenue is generated from multiple affiliate networks and the occasional retail sale of product bundles, which has helped the business experience 40% YOY revenue growth and 165% YOY SDE growth.
With only 100 pages of content, this site has focused on quality over quantity, with the owner having invested considerable time up front to create SEO optimized, unbiased, evergreen, and sought-after articles and reviews that search engines have rewarded with 140,000 unique visitors per month. This also exemplifies the massive opportunity for new, content generated traffic and affiliate revenue growth.
With the site currently on autopilot, the owner spends approximately 4-5 hours per week on the business. When growing the business via content creation and product bundles, a new owner can spend as much time as they choose to achieve the results they desire. The owner and her husband are switching gears, relocating and cashing out to focus their attention in other areas.
Established in 2002 and purchased by the current owners in 2009, this seasoned, 18-year old business proudly sells the highest end, rustic wood home furnishings on the market, with a 100% dropship model. Enjoying a 20% growth in revenue, a 140%
increase in YOY SDE from top line growth plus increased expense efficiencies, this is an in-demand niche for homeowners and some commercial accounts as well.
This business enjoys great SEO traffic and has the ability to grow naturally by adding new products and expanding on its already existing SEO authority. The owners estimate that 15% of orders come from repeat sales, which is unusually high for an online furniture store, but is indicative of the high quality of the furniture, stellar customer service model and competitive pricing.
With low overhead and minimal workload, this business can be run in 40 hours/week. The model allows for product customization, something unique to the industry, and thanks to comprehensive written SOPs and instructional videos, the product information and business model are easy to learn and implement. Growth opportunities include simply opening for business on the weekends, adding vendors to increase the product offerings, expanding into general cabin decor, refining and adding more aggressive PPC campaigns, capitalizing on an already strong SEO profile, and concentrating on the expansion of their sister ecomm website (also included in the sale). The reason for the sale is that the owners are retiring.
Established in 2017, this growing authority content-based business in the footwear niche (everything from athletic shoes to water shoes) has become a leading resource for buyers looking to make an informed purchase. Experiencing 346% SDE YOY growth in the last 12 months, this trusted brand features high quality in-depth reviews and evergreen long-form relevant high converting content featuring many types of footwear and accessories.
The business model is simple and has proven incredibly effective with minimal overhead and only requires 1-3 hours of work per week to manage. The SEO and content production is fully outsourced to an agency where SOP’s have been provided to ensure consistent quality.
With rankings for over 80,000 keywords and 365 articles of content, a strong foundation for growth has been built with a solid backlink profile in a highly profitable niche. On average, 15-20 new relevant, well- researched articles are being launched per month with each ranking quickly. Additional clear paths to growth include expanding evergreen content with new keywords, adding private label FBA or dropship product where customers are converting to maximize profit, and utilizing paid traffic and social media. This business provides expansive growth opportunities and the ability to continue to scale.
Started in 1995, this long established, brand registered Amazon FBA & FBM outdoor activewear brand for men, women and children has witnessed 148% revenue and 247% SDE growth in the trailing twelve months. Having created a unique, proprietary, copyrighted 3-D pattern combined with being lab-certified, US-based UPF tested, the company has solidified its position in the marketplace.
With an impressive TTM repeat customer rate of 14%, this company also derives approximately 11% of revenue from its Shopify site and Walmart platform. With 760 SKUs across 52 styles, there is minimal revenue concentration and a broad selection for customers to choose from. The company has capitalized on the demand of COVID with several of its already existing, evergreen products, and plans to continue to focus on this product line indefinitely.
With 66 SKUS launched in the last year, the business is continuing to focus on growth. The company has a streamlined operation with the CEO operator working 40 hours per week and a small support staff, while using a 3PL to fulfill all FBM, Shopify and Walmart orders. The CEO operator will be 65 years old next year, is ready for retirement and excited about training a new owner to take the business to the next level.
Launched in 2013, this website has become the leading content site in the world for pricing and nutritional information on quick service restaurants, serving an impressive 26M visitors and 41M pageviews over the last 12 months, up 30% YoY.
The business is well recognised as a leader in its niche with backlinks from authority sites including Wired, PBS, CNBC, Gizmodo, National Review, Money.com, MTV, the Washington Post, and The New York Times to name a few. The site currently holds a Domain Authority of 58, has 1.5K+ referring domains and 396K organic keywords.
The website is monetized through two major CPM ad networks with no active ad management, presenting a unique opportunity for experimentation with monetization. There are also some highly compelling affiliate opportunities in the online food-delivery space, likely to grow further post-Covid.
Operationally the business is organized very well with two freelance writers providing content and two in-house content/product managers overseeing its creation, curation and publication. The team does no outbound SEO and instead opts for consistent content updates to drive links and growth.
The business was acquired from its original owner in 2016 and has grown every single year in revenue and traffic since acquisition. The owner is selling because the website no longer fits in with their investment strategy of acquiring and operating SaaS businesses.
Started in July 2017, this pre-owned watch business has established itself as a strong performer in the niche. With almost no marketing, the business generated $2.7M in top line revenue and netted $496K in the trailing twelve months. This represents 12% year over year growth in gross revenue, and 19% on the bottom line. Not only are the sales going up, but the margins are improving as well.
There are several paths to additional growth. The business made one brief attempt at PPC advertising, and it produced more leads than they could manage. The roots of the company are in consignment sales, and it was a strong strategy for building the business without injecting much cash. The focus switched to buying inventory because the margins were better. Ramping up consignment sales would be a low-cost path to increased revenue. Expansion into new watch sales would also increase revenue, and the business is in the early stages of doing this.
Learning how to value and trade in watches may seem like a daunting task. However, much of that work can be outsourced to contractor watchmakers. In addition, the owner has created a detailed training video that would teach a new owner how to value pre-owned watches.
The business is currently run from a small office in Florida, but it could be operated from almost anywhere in the world. All inventory fits in a single gun safe, making a transfer or move relatively easy.
This is a unique opportunity to acquire a market-leading ecommerce brand. Established in 2011, this business has become the dominant player in the metal detecting and gold prospecting space with a staggering $13m+ in annual revenue.
The business operates across multiple sales channels – Amazon (60%), eBay (19%) and Direct (14%) – with dominant selling positions in each thanks to its huge product range and unique ability to bundle branded products for consumers.
The last few months have seen a sustained 50%+ surge in revenue as consumers look to these products for both socially-distanced activities and as a source of speculative wealth creation in an uncertain economic environment.
The owner – an expert in operational management – has built into the business several unique and intelligent inventory management solutions which have enabled the business to provide and stay in stock of a far wider range of products (3,500+) than competitors as well as create sought-after product bundles that have increased AOV and overall revenue.
The recent impact of Covid-19 has also been favourable on operations too as the owner has successfully moved the whole team remote in the last three months and been able to run the business and warehouse from home whilst servicing a huge increase in demand.
With a commanding lead in the space, the business still has significant growth avenues ahead with continued expansion of its product catalog on Amazon (only a third are listed at present), marketing directly to customers (website sales have quadrupled to $2m in the last 3 years alone), and pushing into both private label products and other products in the industrial and security detecting space.
With a market leading brand built and a strong platform established, the owner has decided now is the time to move onto pastures new and work on solving new problems outside of this space.
Established in 2016, this rapidly growing lucrative authority content-based business in the power tools, home improvement and gardening niche has become a leading resource for nearly 8 million annual visitors ready to make a purchase. With an impressive 602% YOY growth, this trusted brand features high quality in-depth reviews and DIY how-to guides on home improvement and gardening tools and products.
The business model is simple and has proven incredibly effective with minimal overhead and only requires 3-4 hours of work per week to manage. The SEO and content production is fully outsourced to an agency where SOP’s have been provided to ensure consistent quality. With rankings for over 280,000 keywords and 593 articles of content, a strong foundation for growth has been built with a solid backlink profile in a highly profitable niche. On average, 15-20 new relevant, well researched articles are being launched per month with each ranking quickly.
Additional clear paths to growth include exploring lead generation which is being tested right now, negotiating better affiliate payouts (planned for the near future as solid traction continues), adding private label FBA or dropship product where customers are converting to maximize profit, and utilizing paid traffic and social media. This business provides expansive growth opportunities and the ability to continue to scale.
Launched in 2014, this large content portfolio has redefined the definition of good content. The seller’s content has performed so well for the products it promotes that 3 years ago Amazon Associates contacted the company and gave them a custom rate card for all commissions. While publishers promoting Amazon’s affiliate program have seen their commissions adjusted downward in recent years this seller has had a fixed rate on each category that has not been adjusted at all.
Although the seller has focused primarily on affiliate earnings there are other paths that a new owner could pursue. First of all, on the affiliate side there are hundreds of programs that could be tapped into within the content. The seller estimates that if he would implement other programs that earnings could increase by 25-50%. Secondly, the portfolio has never had any display advertising. If you want turnkey growth it could be achieved by adding Google Adsense, or applying for premium partners like Adthrive or Mediavine. It is honestly rare to find a business that has focused so hard on getting the content right but has left earnings on the table. Usually, we see the opposite.
The seller has seen his trends suffer over the last year. There was a time where he felt he could run this media company and run his eCommerce business. His passion is in the newer eCommerce business. He has come to the realization that he cannot manage both and would like to pass this business to new owners that want to focus on making it the best it can be.
So what is the secret sauce of this content portfolio? Many content operators focus on things they feel Google cares about most. They try to keep the content up to date. This has proven to be a good strategy. However, this seller has focused on great content but also having the best-designed pages possible. They focus on building pages that convert users into customers. The proof is in the pudding. How many Amazon affiliates do you know with a custom rate card? The content has suffered from him working on his other venture and they have not been producing content as aggressively as they did in years past.