Created in January of 2019, this is a one-of-a-kind subscription box business in the ever popular beauty niche. Over 8,000 monthly subscribers receive 4-5 pairs of false eyelashes and other makeup items on their doorstep, monthly. They offer people a simple solution to the fact that quality false lashes are not available in drug stores, and being semi disposable (10-15 wears), a lash lover needs a constant supply.
85% of their revenue is generated by monthly box subscriptions, with the balance of income generated by a one-time purchase pop-up shop they use to efficiently sell overstock and other branded products. Customers get to choose from 6 different boxes, ranging in price from $9.99 to $24.99, with an alluring retail value proposition of $50 to $80 per box. The customer then gets to choose between a month-to-month, 3 month or 6 month pre-pay subscription plan. The average subscription term is 150 days, with an extremely low monthly churn of approximately 9%.
Growth opportunities are plentiful and obvious, including building their TikTok presence, scaling FB ads, increasing influencer marketing, implementing SEO and introducing Google Ads. After 2 years of explosive growth, the owners are selling because they are going to focus on building up new projects, expanding other brands and taking some chips off the table.