Virtual Business M&A
Marketplace & Directory

Brandy Registry 2.0

This listing is for an Amazon FBA business created in November 2018 in the home and bed & bath niches. Included with the Amazon Seller Central account are two brands with a combined 51 SKUs for a common bedroom and bathroom product made from high-quality, renewable materials. The best-selling SKU has a 4.6-star rating and over 900 reviews on Amazon. The trademarked business is a part of Amazon Brand Registry 2.0 and requires minimal effort from the Seller to maintain.

The business uses three suppliers based in China and Pakistan. The Seller has a signed NNN agreement with the main supplier. The majority of the inventory is stored in a freight forwarder's warehouse in China, before being shipped by sea to Amazon fulfillment centers. Overflow inventory is stored at a 3PL warehouse in the US.

The Seller spends around five hours per week on the business, optimizing listings, managing inventory and PPC campaigns, and monitoring sales.

Growth opportunities for the Buyer include adding new products to the brand, expanding into the Canadian market, creating social media and email marketing campaigns, and expanding onto other sales channels like Walmart and Shopify.

Available for acquisition is a survival eCom business with four years of history. It sells a variety of survival and tactical gear like compact tactical flashlights, wire saws, lantern flashlights, tactical pens, baton flashlights, credit card knives, ebooks, etc. The most popular products are the tactical flashlights, and several of the products flow into a recurring membership where customers get further deals, free ebooks each month, free giveaways/contests to enter, and more. The business model generates substantial subscription revenue with over $1mm/year in recurring profit from subscription alone.

There are multiple sources of traffic & advertising. The owners often run all of them at once to bring in front end customers, but sometimes also focus their ad dollars on the sources with the best returns. These are a combination of Facebook ads, CPA networks (where the owners have a lot of connections and ways of ramping it up), and paid mailings.

The owners do multiple things to build the email lists as an ongoing marketing asset with over 850,000 active subscribers. They regularly screen out non openers and clickers, so the total list size (if a new owner wanted to mail to all subscribers) would be well over 2 million.

A large portion of revenue is processed through multiple Clickbank accounts. And the owners also have their own credit card processing on some other products to diversify merchant account risk.

NOTE - Financials shown are the TTM. Current run rate based on the last 6 months average is $8.099mm revenue and $3.53mm profit.

This listing is for an eCommerce and Amazon FBA business created in August 2020 in the survival & security niche. Included with the Shopify storefront and Amazon Seller Central account are 31 active SKUs for accessories related to personal security. The trademarked business includes Amazon Brand Registry 2.0 and has 15.8% average net profit margins.

Revenue is generated from Shopify (94.5%) and Amazon FBA (5.5%). The Seller states that there is an opportunity for a Buyer to explore additional retail sales channels.

There is one supplier for the business, who is located in China. Inventory is shipped directly to a 3PL that is owned by the Seller. All Shopify orders are fulfilled by the 3PL, which also sends inventory to Amazon warehouses. The Seller has an inventory limit of 5,085 units and estimates that 95% of the stock for the Amazon FBA brand is currently in self-storage, with the remaining 5% held in Amazon warehouses.

The Seller spends around 28 hours per week on the business checking and optimizing ads, managing inventory, reviewing sales performance, analyzing customer service reports, contacting suppliers, and planning social media and video content. The Seller has a remote team of five VAs in place to assist with the business. Two are located in Ecuador and handle customer service. The third is an app and developer assistant located in Spain. The fourth is a media buyer assistant located in Colombia, and the fifth is a designer located in Venezuela. All are aware of the sale and could continue working on the business with a Buyer.

Areas of growth identified by the Seller include expanding to different ad platforms, using influencer marketing, creating a training course, and expanding the product catalog. The Seller also states that increasing content output on the included YouTube channel could be an interesting opportunity for growth.

This listing is for a two-site dropshipping business created in May 2020 in the health & fitness, sports, and medical niches. Included with the Shopify account are 4K+ products primarily for mobility and exercise. Both sites have good diversity of traffic, with the top three pages combined for each site receiving <10% of all site traffic. The business is highly automated and requires minimal effort to maintain.

The business generates nearly all revenue from Shopify (99%), with a minimal amount generated from YouTube (1%). The top three channels driving traffic to the first site are paid search (71.77%), organic search (12.47%), and display ads (5.50%). The top three countries driving traffic are the US (93.81%), CA (1.86%), and the UK (<1%).

The top three channels driving traffic to the second site are paid search (81.22%), organic search (8.97%), and direct (4.15%). The top three countries driving traffic are the US (97.54%), CA (<1%), and the UK (<1%).

There are a minimum of 150 suppliers for the business, most of which are located in the US. There are a few suppliers located in China, but all orders are fulfilled through a US-based distribution center. There is some overlap in brands and suppliers between the two sites. Once an order has been placed, it is fulfilled by one of several distribution centers. Some of the distribution centers handle orders for multiple brands.

The Seller recently removed around 20 brands from the site where the suppliers were either non-responsive or had no sales in the past year. They also exported a sales report by vendor and found from all their suppliers, they are getting sales from about 78 brands for one site and 88 for the other. The Seller states that they do have more suppliers than this but these are the ones that are actively getting sales.

The Seller spends around seven hours per week on the business monitoring sales, researching growth opportunities, and monitoring contractor work. There are five contractors who work with the business. They handle a variety of tasks including inventory updating, content creation, ad management, customer service, financial management, and product optimization, among others. All would be available to continue working on the business with a Buyer. The Seller has identified which tasks are necessary for business operations and which are optional for growth, which can be shared with Unlockers who schedule a call with the Seller.

Opportunities for growth identified by the Seller include branching out to bigger name brand suppliers, getting backlinks from high authority sites, and creating product review and assembly videos. Creating branded versions of the accessories already sold on the site could also provide a Buyer with an interesting avenue of growth to explore.

*The Seller runs additional sites that share similarities with the sites included in the sale. Some of the products on the included sites are also listed on the Seller's other sites that are not included in the sale. The Seller states those products are outside of the topical niche of the site so would not be seen as competing. More information can be provided to Unlockers who schedule a call with the Seller.

This opportunity includes two content websites that predominantly generate AdSense revenues.

The retro gaming site has a rabid following, high returning userbase and custom-built backend dedicated to publish and manage content.

The tech blog is an online service with software reviews and safe download links. The site provides access to a rich app database for desktop operating systems for windows, MacOS and Linux.

Operated by two owners working only about 2 hrs/wk managing writers, the business is a great source of passive income. There are 2 full-time writers/editors both of whom are willing to continue on with a new owner.

Key Benefits