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This listing is for a display advertising, Amazon Associates, and affiliate business created in April 2018 in the finance niche. The WordPress site features educational articles that help people manage their personal finances. The site has been growing year-on-year and has a solid traffic structure with a diverse split of traffic channels and distribution. Overall, the business requires minimal effort from the Seller to maintain.

The business earns the majority of its revenue from Mediavine display advertising (~95%), with small percentages of revenue. coming from affiliate (~4%), and Amazon Associates (~0.6%).

The main traffic channel for the site is social (~80%), with the rest of the traffic coming from organic search (~13%), and direct (~5%). This traffic comes from the US (~64%), GB (~12%), and CA (~7%). The highest-traffic pages receive no more than 11% of the total traffic.

Included in the sale are digital products stored in Teachable and Gumroad. The Seller has added a shop section to the site to sell these products, but has not promoted this area of the site.

Also included in the sale is an email list of 2,365 subscribers to which the Seller sends the occasional email, as well as a Pinterest account with over 13,000 followers that is the main traffic driver for the site. Scaling the marketing in these two channels could be a growth opportunity for a Buyer to consider.

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This software company develops desktop and mobile applications to protect the user’s identity and online safety.

The business focuses on both Consumer and Corporate Customers.  The software runs on Android, iOS, Windows and MacOS.

Consumer applications focus on at home users and provide a suite of integrated and highly rated cyber security tools and utilities to protect consumers online.  The products have received numerous 3rd party reviews and frequently win awards for their effectiveness.

The Corporate applications focus on providing white labeled solutions to a global network of resellers.  These products include antivirus, password management, performance optimizers and other tools that are intended to be deployed within a professionally managed IT organization.  Through the extensive reseller network, the company has grown a global network of customers, including many large public companies.

The company has maintained a disciplined product management focus, each of their applications has a specific use case and the company has done a great job of keeping each product updated to handle the evolving environment of cyber threats.  The design philosophy is to create products which demonstrate market leading effectiveness and avoiding unnecessary feature bloat.  This approach keeps the products highly effective and efficient in terms of CPU and memory usage.

The company gets new consumer customers through an extensive online advertising program and organic search results.  Corporate go-to-market is through referrals generated by their various resellers and through inbound leads from third-party product awards.

The company is consistently profitable and has maintained stable revenue over the past 3+ years.

BigCommerce Business With Unique Products

This listing is for an Amazon FBA and eCommerce business created in May 2015 in the outdoors niche. Included with the trademarked Amazon Seller Central account are 12 SKUs related to a particular outdoor activity, and 24 SKUs for a different outdoor sport. The business has received hundreds of positive reviews across the entire product range, with the best-selling SKU receiving a 4.2 out of 5 averaged rating across 1,900+ reviews. The business boasts a large email list with over 30,000 subscribers. Minimal effort is required from the Seller to maintain the business.

Sales are made through Amazon FBA (~85%) and Shopify (~15%). Inventory is mostly held in FBA warehouses. Some inventory is held in a warehouse in Minnesota, US, for FBM fulfillment. The supplier is based in China. The majority of sales are generated in the second half of the year due to the seasonal nature of outdoor activities.

The Seller spends roughly 10 hours each week on the business. The main tasks include inventory management, accounting, managing a US-based employee, and running PPC campaigns. The part-time employee has worked with the business for over 4 years and provides technical support and assists with customer service alongside other general tasks to maintain the business. They are willing to continue with the Buyer after the sale.

Social media marketing is outsourced to an agency. The accounts generates a small amount of traffic and sales. An email list hosted on Klaviyo with over 30,000 subscribers is monetized and has automated email campaigns to help drive sales.

A long-term growth opportunity the Buyer may wish to explore is transitioning over to a shoulder niche that seems to be the next popular trend by expanding the current product line with innovative technology. Adding complementary products to both brands could be immediate opportunities to expand the business. Expanding to international Amazon marketplaces could significantly increase revenue.

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Established in 2013, this growing SaaS business has established itself as a leading brand in the VPN space, growing 36% in the last 24 months. Through its two apps, browser extensions, and website, the business delivers an effective solution for users looking to keep their online activity private by masking browser actions and IP addresses.

Through its functionality and easy to use software, the business has developed a strong customer base. In the last year, the software has been downloaded over 5M times and it has 6 million monthly active users. The software has a compelling value proposition. The VPN has 2.46M daily active users, and this number grew 13% in 2020. The business has also earned 4.5/5 rating from third-party reviewers, and it is generating nearly $110k in MRR.

The business uses a freemium business model, and its revenue is driven by premium app and software sales. The trends for this business show a company that is doing quite well. There were double-digit revenue and gross profit growth in each quarter of 2020. Given the business’s proven track record and established userbase, the new owner is well-positioned to continue these trends.

Clear paths to future growth include expanding the premium app features, implementing email and content marketing, expanding ad publishing, and developing a social media presence. This business is an exceptional opportunity to take over a premium SaaS business with a clear value proposition and track record of success.

This listing is for an Amazon FBA business created in May 2019 in the supplements niche. The included Seller Central account features 12 SKUs for different supplement products. The trademarked brand is a part of Amazon Brand Registry 2.0. The business is well-branded and products have thousands of 4-4.5 star reviews along with 3,600 Subscribe & Save (SNS) users on Amazon. Minimal work is required for the Seller to maintain the business.

There is a Shopify site associated with the business though it only accounts for a very small portion of sales (0.01%). All Shopify sales are FBA. Around 95% of the inventory is stored at Amazon. As needed, the Seller will store some inventory at a 3PL in the US. In the vast majority of cases, the finished product is shipped directly from suppliers to Amazon.

The Seller has a portfolio of brands and works with a small team of specialists to run the portfolio. There are no employees who work directly under this business and none of the employees who help with the portfolio will be transferring over to the Buyer. The Seller is open to a short term negotiation with the Buyer to have their team help transfer over the business.

The Seller outsources PPC management to a small PPC agency. There is a Facebook account with over 3K likes and an Instagram account with around 500 subscribers. Additionally, the business has an email list with 4800 subscribers stored in Omnisend.

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