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For sale is a well-established FBA business in the Bathroom & Beauty space with impressive 40%+ SDE margins.

Positioned within the bathroom essentials category, the business has performed very well this year with gross margins up from 30% to 45%.

The business has six main products in the brushes category, with a combined 8,500+ reviews and impressive listing conversion rates of between 30- 52%.

Having operated much the same for the past 7 years, the business is completely turnkey. The owner has worked on average 1 hour per week for the LTM, checking stats and re-ordering stock 5 times a year. No new products have been added in the last 2 years and all inventory is shipped straight to FBA. Stock is secured for Q4 through to 2021.

There are many actionable paths to growth including product and marketing refinements to the existing listings. actively managing PPC, and expanding the product range into adjacent verticals.

This business would suit a first-time buyer as well as any buyer looking to add a staple set of products that turn over predictable revenue with low work involvement.

The reason for the sale is liquidation of the company for investment in a real estate venture.

This listing is for an ecommerce business created in March 2019 in the apparel niche. The Shopify business is a print-on-demand (POD) service offering unique clothing with a wide range of themes that are suitable for teens and adults alike. The business's social media brand is strong, generating the most traffic, and has a high Facebook ad account satisfaction score. The Seller's team of VAs and the POD business model means the business requires minimal effort to maintain.

The POD service is fulfilled by Printful from a US-based warehouse. There are over 430 designs available on the site. All sales are currently made in the US only at this moment in time, although the manufacturer can ship worldwide; expanding sales to different countries could be a big potential opportunity for the Buyer.

Social media generates the most traffic (~36%), followed by direct (~32%), and Facebook paid ads (~10%), with most of the views coming in from the US (~95%). The site's top three pages make up less than 15% of the site's total traffic.

Six VAs all based in the Philippines handle all of the day-to-day tasks, such as customer service, content creation, email marketing, social media, and product/creative designs. The Seller mainly reviews the P&L statement daily and manages his team of VAs.

An email list with ~15,000 subscribers is currently monetized, with 3-4 emails being sent each week through Klaviyo. Facebook and Instagram are very important to the business as these platforms are a driving source of traffic. The Seller is beginning to grow a Pinterest account as another traffic source. The products' interesting aesthetics indicate Pinterest would be a great platform to grow as a potential growth opportunity for the potential Buyer. More information can be provided to the Buyer upon request.

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This company is operated in a virtual environment.  A B2B Horizontal SaaS company providing Professional Development technology and services with 18 years in business. They provide competency assessment and development solutions that allows companies to reskill and upskill their employees. The company has strong margins that can be leveraged for expansion. The software revenue is recurring, licenses are annual and are charged per user, billed in advance. The staffing revenue is a multi-year contract and the services revenue is one-off project based.  The rolling 12 months of revenue has increased to 1.8M (update to date from May 2020)

Ideal New Owner

Strategic, PE or Entrepreneur with synergistic skills and opportunities to market and grow.  Or an experienced owner who could couple the solutions with other strategic offerings within the HR space.   An entity looking to expand within the Professional Development sector and seeking a quality platform to launch their expansion.

Growth and Expansion Opportunities

1. B2B Business Development
2. Expand SEO capabilities to drive more traffic to site
3. International expansion

This listing is for a 2-site package affiliate and display advertising business created in December 2017 in the cryptocurrency niche. The WordPress site features informational posts and reviews about certain cryptocurrency products. The business has shown year-on-year growth in a growing niche and has its revenue split over 4-5 different channels. Minimal work is required from the Seller for maintenance.

The business earns through a few different affiliate programs (77%) and Ezoic display advertising (23%).

For the first domain, the traffic channels are organic (91%), direct (8%), and referral (1%). This comes from the US (30%), GB (7%), and NG (6%).

The second domain uses organic (87%), direct (12%), and referral (1%). This comes from the US (19%), GB (9%), and NL (5%).

Also included in the sale are five additional domains with domain ratings ranging from 10 to 30. These sites are in the early stages and have not yet been monetized. Continuing the growth of these sites and monetizing them represents an opportunity for a Buyer.

The business has earned a small amount from charging for sponsored posts. The Seller gets requested fairly often for posts but hasn't had the time to make the most of this opportunity.

The Seller spends about one hour a week on the site, mostly invoicing for the occasional sponsored post and monitoring the analytics. No new content has been posted recently but all content creation has been outsourced previously.

A link building strategy has been implemented for one domain. The other main site rents PBN links on a monthly basis. More information can be provided to active Buyers.

*We’ve decided to use an 8-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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This listing is for a lead gen business created in April 2015 in the medical niche. The WordPress site provides emergency contacts of medical professionals across several locations in the US for a specific type of healthcare. The business has seen strong growth in traffic and rankings in recent months. As a result of outsourcing content creation to a freelance writer, the Seller requires minimal effort to maintain the business.

Most traffic is generated through organic search (~89%), with direct (9%), and referral (2%) contributing to traffic. Traffic comes in from the following countries: the US (~87~), India (~3%), and the UK (~3%). The top three pages account for over 75% of the site's total traffic. The site ranks well for the cities it covers so a solid growth opportunity for the Buyer would be to branch out to other cities to increase revenue.

New content has only been added to the site in the past 6 months. The Seller has outsourced all content creation, with a freelance writer to help with content creation and a hired VA who helps with publishing the content. The VAs aren't aware of the sale at the moment.

The Seller's main tasks involve increasing the site's backlinks. The Seller's linkbuilding strategy involves guest posting, local citations, and the use of 4 PBN links. The Seller is open to renting the links out to the potential Buyer after the sale; more information can be provided upon request.

The associated social media accounts aren't important to the business's traffic currently, and present as a growth opportunity for the potential Buyer. In addition, an email list could be built up and monetized as another stream of revenue.

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This listing is for a SaaS business created in July 2017 in the news & education niche. The software features eight apps that help entrepreneurs build and run online businesses. Currently, there are 2,000 customers and 10-100 new customers are acquired each month on average. The business has experienced year-on-year growth in traffic and earnings.

The site, created through Symfony and AWS SDK, has an even spread of traffic across the top three pages, with the highest-traffic page receiving no more than 2% of the total traffic. The biggest traffic channel is direct (~60%), with social (~20%) and referral (~14%) serving as the other two sources. The top three countries the site receives traffic from are IN (~29%), the US (~20%), and ES (~7%).

The primary domain has a DR of 73 and two blank additional domains are included in the sale. The primary site features content on niche topics and an 'ideas platform' where customers can suggest software features.

Included in the sale is an email list of 24,000 subscribers that isn't currently being monetized, serving as a growth opportunity for a buyer to consider. The Seller runs Facebook ads to drive traffic to the site, and the included YouTube account features content on how to use the software.

The Seller spends about 20 hours a week on the business. The tasks include customer interaction, tweaking server scaling, and getting features built. Also offered is the services of the developers of the software, on a paid retainer basis. Further details can be provided to active buyers.

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