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Websites & Digital Businesses

Well established, 16-year-old ecommerce business offers a wide variety of dried decorations, dried flowers, decor for the home. High sales volume, strong repeat customer base driven by strong, easy to remember and keyword rich domain names and great customer service. Over 400 SKUs available with 85% of sales via websites and 15% marketplaces. Average order size via website is over $115! Over 130,000+ customers available for marketing in current database. The business is highly automated from order fulfillment to customer service. Strong growth opportunities include adding additional wholesaler and dropship product SKU’s, Create Amazon & eBay storefronts, strong email marketing campaigns to current database, affiliate marketing campaign, additional social marketing, etc. Owner will offer strong transitional support driven by the specific needs of the buyer. Owner is selling to pursue other business interests.

4-year-old online retailer and manufacturer of high-quality EDC (everyday carry) market. The products mainly feature key organizers and key chains, with a few new items in development to be launched in the coming months. The business holds trademark and design patents. The business was setup for the owner to operate anywhere with minimal overhead. The business is highly efficient from purchasing to marketing & order fulfillment. 100% of the orders are shipped via Amazon FBA. Owner works approximately 10-15 hours per week managing the business. The business has no employees. Major growth opportunities include adding additional products that are in development currently, addition of paid marketing campaigns, easy expansion to international Amazon marketplaces such as, Europe, Middle East, India, etc. Marketplace expansion to eBay, Walmart.com and other online CPA comparison shopping engines. The business provides new owner(s) with a complete turn-key business. The seller will provide strong transitional support based on the needs of the buyer. Business can be operated anywhere in the world. Owner is selling to pursue other business interests.

This listing is for a display advertising and digital product business created in September 2019 in the culinary niche. The WordPress site features recipes for a specific type of diet. Traffic is evenly spread throughout the site, with traffic and revenues remaining stable over the last 12 months. The business has built up a large social media following and requires minimal effort from the Seller to maintain.

The business earns the majority of its revenue through AdThrive display ads (97%) as well as digital product sales of an ebook (3%). Social is the primary traffic channel (46.89%), followed by organic search (27.03%), and direct (21.52). Traffic comes mainly from the US (80.64%), Canada (6.19%), and Indonesia (4.13%). The top 3 pages make up ~26% of the site's total traffic.

The Seller spends 3 hours per week researching keywords and adding new content to the site. The content is outsourced and added sporadically throughout the month. Currently, the content is largely focused on one specific type of diet. Diversifying the content to include other diets is a growth opportunity a Buyer could consider.

The site has featured guest posts in the past, but no guest posting or link building has been done recently. A Buyer could expand the business by adding more backlinks and guest posts.

The business has a Pinterest account with ~60k followers that brings in 46% of the site's traffic, as well as a Facebook page (~20k followers) and a Facebook group (60k members). These social media accounts are a good traffic source and help to generate a fair amount of email leads. The business has an email list with 7,000 subscribers.

*The business has a negligible amount of revenue from Amazon Associates, but this makes up less than 1% of overall revenue.

The assets operate digitally with zero physical products. The sites offer readers useful niche content and generate revenue through Advertising and Affiliate e-Commerce. The websites of this portfolio are based on a completely unique and diverse traffic acquisition model that provides 100% unique well-written content to the readership.

The Owners dedicate approximately 10-12-hrs per week (this includes content updates and management of the traffic/advertising accounts), this business is very passive. All assets are easily managed by 1-person coupled with help from a total of 2 major outsourcers – in the form of content writers, and SEO outsourcing as required. All costs are provided in the Profit and Loss Statement.

History 2015 – Development 2016 – Advertising Growth and the Addition of Affiliate Income Strategies 2017-2018 – Implementation of GDPR Compliance & Continued Growth

Google Analytics Combined Average Users per year: 2,800,000 Combined Average Pageviews per year: 5,300,000 Acquisition: Combination of Organic, Social, Referral, Direct, and PPC GEO: Primarily United States with other higher EPC value countries such as Canada, United Kingdom, Australia, Germany, and France.

Monetization Strategy Third-Party Advertising – Media.net, AdSense e-Commerce – Amazon Associate Pay Per Call Marketing & Lead Generation

This business is a founder-led, single product company which manufactures, markets and sells a patented, scientifically proven pet product. The company has established the efficacy of and market for this particular eco-friendly, green pet product. Organic influential publicity and multiple independent scientific studies have helped to propel the market for this pet product.

The product is sold predominantly through its Shopify store which represents about 60% of revenues. An Amazon Seller Account in U.S. supports U.S. and Canadian listings generating about 30% of revenues via FBM (Fulfilled by Merchant). Sales to wholesale accounts and international organizations account for the remaining 10%. With 100% of product stocked and fulfilled from an in-home office, this business is home based and can be operated at any location.

Following scientific studies, this branded product has enjoyed widespread international publicity driving significant revenue growth and establishing the product’s marketability. Since then, a typical year has showed 20 – 25% growth in revenues. In 2020, driven by important free publicity and the pandemic shift to e-commerce, revenue grew by 50%.

Key Benefits

Sales momentum across a wide geography means immediate increases in sales for a future owner of the beloved brand Excellent suite of IP supports the brand’s enduring dominance Long-term profitable pet product for mass market, Amazon, website, or other ecommerce sales Co-marketing possibilities and sales opportunities exist around the world with high status conservation organizations