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This listing is for an affiliate and lead generation business created in September 2014 in the finance niche. The two WordPress sites display affiliate offers and work with a traffic partner to monetize their users. The business has shown strong, steady growth and requires 20 hours of work from the Seller per week to maintain.
The primary domain purchases its traffic from a traffic partner (99%). The top country in terms of traffic is the US (~98%).
The secondary domain uses paid search as its primary form of traffic (~89%), followed by display (5%), and direct (~3%).
The business makes up 63% of its income by directing its users to affiliate links and banners placed on the sites. It makes up the other 37% by sending several data partners the data of its users and they monetize it in a rev share.
The Seller has one employee that acts as a webmaster for the sites. Their role involves making any changes to the websites but they can often go a few days without having a task. They will not be working with the new buyer.
An email list has recently been set up in Aweber which represents an opportunity for a Buyer if they can monetize it. No social media profiles have been created for the business which serves as plenty of growth opportunities for a Buyer to consider and more information will be provided to active Buyers.
*The affiliate accounts will not be included in the sale. New accounts will need to be created and more information can be provided to active Buyers.
For sale is a Canadian based home improvement Amazon business with 6 years of history. The target market is contractors and homeowners who like to take on small projects on their own. The success of the business relies on the product offering that targets the homeowners that need a replacement part for their household without having to hire a professional, like a plumber or carpenter.
The home improvement niche was a no brainer since it was the main background of one of the owners who had worked with plumbing products in the past. Having this background made it easy to create very good relationships with the major suppliers, who are all local so the lead time for inventory is very small. Ordering from suppliers is also pretty straight forward and because of the fast delivery, the operating capital to run the business is very low. The suppliers have huge offering of products that can be easily launched and added to existing products on Amazon.
Highlights & Key Assets:
o History - started in 2014
o Home improvement niche should be strong even during bad economic times
o 20 total products, 10-12 are driving the bulk of sales
o Revenue - relatively consistent month to month
o Brand - unique brand with trademark and brand registered with Amazon
o Home improvement geared to plumbing, and small renovations – no seasonality
o Fast inventory turn – 2-3 weeks in Amazon
o Domestic suppliers: delivery within 2 weeks
o No terms - Pay with Credit Card – Use the float of the CC. 1% cash-back
o Strength – Sourcing/Purchasing – Buying products
o Products ranked generally 4.5 stars with the vast majority being naturally organic reviews
o Possibility of adding numerous products as Private Label from present domestic suppliers
o Very low maintenance: around 6-8 hours/week
o Projected growth for this year: 15-20%. COVID 19 slowed down the growth in the 1st quarter and the following month due to restrictions imposed by Amazon and delays of processing orders due to skeleton crew working
Full support and training will be provided. This is negotiable depending on your needs.
Owner has been in this niche for decades offline and is looking for a change. They are moving into focusing on wholesale opportunities in the pet supply market.
This listing is for an eCommerce business created in April 2000 in the entertainment niche. The custom-built site is a resource for people looking to download a certain type of file. It has shown consistent growth, particularly over the past few months. The business is well established at 20 years old and has built up a large database of active customers making it difficult for competitors to enter the market.
The main traffic sources are organic (60%), direct (20%), and referral (14%). The top three countries responsible for the traffic are the US (27%), UK (11%), and AU (6.6%).
The site earns its revenue from thousands of files, there is not one product accountable for the majority of sales. Due to this being a software-based business there is no need to handle inventory, which provides higher margins per sale.
There is a team of producers that are based worldwide, with some being paid on a per-job basis while others are paid from royalties. They are not aware of the sale but the Seller expects them to continue with the Buyer. The database and IT management have been previously outsourced to another company when outside of the Sellers capabilities. They have been working together for 15 years so they would be more than willing to help a Buyer.
The business has built up a small social media following with over a million total YouTube views and a few thousand Facebook followers. It has also built up an extensive email list of 50,000 that has not been monetized. This represents an opportunity for the Buyer.
*If the business is purchased outside Australia, the new owners must license through the relevant licensing agencies in their territory in order to sell the files. This will not be an issue as is standard practice. The Seller will assist in directing the new owners to contact the licensing agency as much as reasonably possible. If the business is purchased by an Australian company or individual(s), the Seller will transfer its existing license to the new owner. More information can be given to active unlockers of this listing.
*More details under FAQ section.
This listing is for an affiliate, Amazon Associates, and advertising business created in May 2016 in the pet care niche. The WordPress site features reviews and informational guides for pet products. The business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.
The primary source of income is through affiliate offers (59%), followed by advertising (40%), and Amazon Associates (1%).
The site generates traffic from organic (87%) direct (11%) and referral (1%) sources, with the top three countries in terms of traffic including the US (76%) Canada (7%) and UK (6%) marketplaces respectively.
The business has built up a strong backlink profile mainly via guest posting, building approximately 100 links from 60 unique domains. It also benefits from increased affiliate commission rates which will be included in the sale.
The content that exists on the site was outsourced to two writers who will not be continuing with the new owner. New content is posted infrequently. There was a drop in traffic in June 2019 after a Google update, however, the site has recovered and improved since then.
Currently, there is an email list of 2,120 subscribers but this isn't important in terms of revenue. Monetizing this list would represent an opportunity for the Buyer.
*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.
*See FAQ for more details
This listing is for an Amazon Associates and advertising business created in January 2018 in the culinary niche. The WordPress site features 'best of' articles and reviews of culinary gadgets. The business has shown strong growth and requires minimal work from the Seller to maintain.
The primary source of revenue generated for the business stems from Amazon Associates (92%) and Adthrive advertising (8%). The top traffic channels include organic search (~96%) and direct (~4%) with the top countries in terms of traffic coming from the US (~69%) CAN (~8%) and the UK (~6%) marketplaces respectively.
The Seller currently outsources all the content to a freelance writer. New content is posted on a monthly basis.
Facebook and Pinterest profiles are included in the sale but neither are important in terms of traffic. The site does not make use of a submission form to capture email addresses. Creating an email list and optimizing the social media profiles represents a growth opportunity for the Buyer.
*The site does run on an expired domain. More information can be provided to active buyers.
*22 links have been bought from a link building service.
This listing is for an info product, affiliate, Amazon Associates, advertising, and subscription business created in September 2014 in the news & education niche. The WordPress site features educational courses (hosted on Kajabi) that teach people how to make money online. With multiple sources of revenue, including a subscription model that brings in monthly recurring revenue, and diversity of traffic sources and an even spread of traffic, this is a business that has a solid foundation to build from.
The business primarily generates revenue from its info product (78%) and affiliate (20%) offers found on the site. Traffic stems from organic search (47%), direct (38.5%), and referral (8.6%) sources. This traffic is also evenly spread across the website, with the top three pages accounting for no more than 5.5% of the total traffic.
The business’s primary revenue comes from the 10 online courses currently being offered on the website. The courses are mostly hands-off and do not require much work from the Seller. There are currently 4 course creators who have their courses listed on the website and receive a revenue share from the course sales. There is room to expand by offering more courses.
The Seller spends no more than 10 hours a week on general communications, updating links, and assigning content to the writer. Also, because there are automated email funnels, some work is done on Convertkit scheduling emails and promotions. The email list consists of 57,668 subscribers.
The Seller has built connections with affiliates and also promotes affiliate products on the website, which is the second-largest income stream for the business. They even offer a small amount of blog/email sponsorship. There are requests received almost daily for new affiliate relationships and sponsorships. These can be pursued further by the buyer. Currently, it is not a priority of the Seller.
The business has 3 contracted workers, including a community support manager, a customer support/tech virtual assistant and a product leads research assistant. There are also 4 JV partners with courses being hosted on the site. For the last 2 years, there was a paid writer creating all new email and blog content. She will not be continuing with the business.
The community support manager handles all customer interactions and acts as the face of the course support group on Facebook, leaving the business owner free from having to participate actively in the group. There are currently 5,085 students in the group. She is aware of the sale and would love to stay on with the buyer.
The customer support VA will continue to work with the Seller on a part-time basis, this will not interfere with their ability to continue working with the Buyer as well.
Most of the marketing is automatic through email sales funnels. There is room for growth by doing more live campaigns and promotions throughout the year and promoting new products as an affiliate.
One area for growth potential is to create more courses within the niche. The seller would be happy to share ideas with the buyer. Another area to consider would be developing software. The business has worked with many software developers to get up and running but has not pursued actually creating their own software.
Two areas that have not been focused on are running paid ads and SEO/Link Building.
*Please note the valuation for this business is based off Amazon Associate's new commission structured rolled out on April 21st 2020
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Dennis Schaecher The Hatchit Marketplace LLC Chapel Hill, NC
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