Subscription Fitness Mobile App for Creating Personalized Workout Plans
Profitable mobile app with $425,120 in TTM revenue and $370,324 in TTM profit that is a personalized workout plan designed for the user's goals (whether it is to get stronger, build muscle, or lose weight); there's an extensive library of over 2,000+ exercises, workout routines, training guides from expert trainers and fitness experts. The app also allows users to track their progress, with a simple journal design to log weights, reps, and notes. Workouts can sync to Apple Health & Google Fit. The App also can make meal prep recommendations for users.
✅ $425,120 in TTM revenue ✅ $370,324 in TTM profit ✅ $42,741 in revenue last month ✅ $41,241 in profit last month ✅ Competitors: Fitness Apps
The business makes money through subscriptions. Most of the app's functionality was developed in the early years. Right now, the day-to-day operations are mainly on optimizing ads and converting free customers to premium/paid plans.
This business is a great and strategic acquisition for investors interested or have business interest(s) in the fitness industry.
Key Highlights
- Subscription app with a loyal user base and highly rated on app stores. 28,000+ average monthly downloads.
- High-profit margins (currently at 70-80% profit margin based on TTM stats)
- Rated 4.8 out of 5 based on 22K+ ratings
- World's largest strength training exercise database - all images/videos/creatives are taken in-house, with over 500+ workouts targeting any body part for different levels, recovery, yoga etc.
Customers
International and loyal user base. In the past month, the app had about 44.5K Monthly Active Users, and 5K+ Daily Active Users. Since April 2022, the owner has stopped advertising to focus on profitability and net profit has remained relatively the same as the months before. Right now, the growth has been driven by organic searches and customers. There's also another area of opportunity to explore organic TikTok/YouTube/Instagram content which will cut down cost of customer acquisition drastically.
Financials
The business has been consistently generating multiple 5-figures in net profit every single month. TTM Revenue is at $425k, and TTM Net Profit is at $370k. Representing an 87% net profit margin. Strategic acquirers can buy over this highly profitable application and scale it further.
Business Opportunities
Improve content strategy and client acquisition. This application is well-known in the industry and is a brand name that sells for itself. It was the #1 paid app in the Health & Fitness section for 3 years leading up to 2014 before Facebook Ads became a thing. It even ranked higher than Nike back in the day. The new owners can focus on an organic acquisition strategy through Fitness Influencers to lower cost per acquisition, User Generated Content seem to be performing the best on social platforms when it comes to onboarding users. This is an area that the current owners have not been focused on as their main acquisition channel has been through advertising spend on Facebook & Apple.
Further monetization of the email list and existing database. The owner is currently only selling subscription/premium services, with an email database of 3.7 million users, and close to half a million in users across social platforms this presents an under-utilized asset that can be further monetized through the launch of other fitness-related products (e.g. supplements, programs, fitness apparel/gear).
Go after other fitness niches. FitnessBuddy's natural market would be for the regular gym go-ers, but greater value and monetization can be added with the 'after-care' routines - curated routines for stretching, recovery, yoga, pain relief, these are areas where most apps in the market currently lack but its becoming a growing demand with happy buyers willing to pay for routines to help with mobility issues, pain. This could also appeal to an older crowd where regular gym workouts might be too daunting for them. (e.g. helping 50+ year olds with mobility issues through simple stretching and 15 minute body weight workouts using home equipment). Pain based solutions often can charge a higher premium.
Supplements & Affiliates. Incorporate supplement partnerships and affiliates through the meal-prep section of the app. Work and review high quality and trusted brands before making recommendations to users.
There are plenty more ways to monetize further. As the owner is deciding to focus on other areas of his business, he is letting go of this business at a fair valuation and also allowing him to take some chips off the table.
