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Thriving Personal Finance Blog | 50% YoY Growth | Diversified Revenue Channels | Strong SOPs & Team

Date Posted: 05-23-2023 Last Updated: 06-05-2023
Financial Information
Annual Revenue: $524,576
Annual Net Profit: $457,088
Revenue Multiple: 4.58x
Profit Multiple: 5.25x
Post Details
Business Country: United States
Currency: US Dollars
Brokerage Firm: Quiet Light Brokerage
Additional Information
Description

Started in 2016, this personal finance blog helps people learn how to start a side hustle, make money online, and pursue financial freedom.

The business has 50% YoY growth and is monetized through display ads (15%), affiliates (74%), and sponsorships (11%).

The site has been mentioned by many top publications, including Forbes, Yahoo Finance, TIME, USA Today, Bankrate, GOBankingRates, and MSN, with nearly 60K backlinks across 8.7K referring domains.

The owners have prioritized high-quality content, which has paid off with over 2.4M sessions and an average engagement time of 1m 28s in the past 12 months.

The business comes with 33K email subscribers, 16K Facebook followers, multiple Facebook groups with a combined 5.8K users, an Instagram page with 4.5K followers, a Pinterest account with 48K followers, a YouTube channel with 10.2K subscribers, a Twitter account with 8K followers, and a TikTok account with 275 followers.

The sellers have documented processes and procedures and have contracted employees to handle day-to-day operations. The employees will transfer with the business.

The owners are selling to retire early and spend time with their young children.

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