This listing is for a subscription and dropshipping business created in January 2018 in the art niche. Revenue is generated primarily through a popular and growing subscription-box service and supported by two related Shopify stores all operating in the Arts & Crafts niche. Customers in the niche are repeat buyers, which means there is significant potential for high customer lifetime revenue and to generate a large amount of social proof for the business.
Approximately 85% of revenue comes from a subscription box service. The rest is made up of dropshipping across the two stores.
Platform wise, the subscription box services are hosted on CrateJoy, with the two stores hosted on Shopify. In addition, Click Funnels is utilized as a top of funnel landing page system (CMS) and there are many existing funnels and offers available. Click Funnels recently awarded the Seller a 2Comma Club award recognizing their sales achievements through the platform.
The subscription box is fulfilled by a dedicated agent and warehouse with stock purchased in advance and QA and Logistic services provided. Store orders are dropshipped directly from the factory. All relationships have been in place for over two years and are robust.
There are 5 contractors from Upwork who help with customer service, order processing, and visual design. They are unaware of the sale but the Seller is confident they would transition over with the Buyer. Several of the team members have been with the business since day one. Two partners split time working on the business at 15 hours per week. Content marketing is utilized on occasion and is written by the Seller and a copywriter.
The business generates traffic primarily through social (67%), followed by direct (25%) and organic (3%). The country leading traffic is the US (61%) with the remaining traffic from the UK (13%) and Canada (12%). The top page on the site accounts for 18% of traffic.
Facebook is an important social media channel for driving traffic to the business. There are 5 associated active Facebook groups with the largest having over 17.8K members. Additionally, there is a Facebook messenger bot with over 14K subscribers. The business also has an Instagram account but this is not currently being utilized which represents an opportunity for further growth.
There is an email list of 42K contacts who receive active campaigns to drive sales and engagement. The list is segmented and is presently being updated to improve flows with more interactive HTML and social proof.
The business drives traffic through Facebook, Google Ads, & Email Marketing. In addition, the primary eCommerce website has an affiliate marketing program that generates traffic and the opportunity exists to implement this for the subscription box as well. Additionally, the Cratejoy marketplace is not being leveraged to its full potential for additional sales, serving as another potential growth opportunity for the Buyer. Also, selling the branded products on Amazon is a potential avenue of growth.
*Facebook applied a penalty in the form of reduced reach in April 2019 to May 2019 due to extremely high sales resulting in production delays and resulting customer service impacts. This was then resolved and removed within 40 days. All platforms and services are in good standing without penalty or restriction.
**Learn more about this listing by scrolling down to the FAQ section**