This listing is for a digital product business created in June 2017 in the design niche. The included WordPress sites feature an easy-to-use design hub where customers can create their own products prior to making a purchase. The business features a DR38 for the primary domain and an even spread among the top three pages in terms of traffic. The Seller manages a few freelancers to help with some basic operations but spends a majority of their time managing the business themselves.
This business is 100% digital product and all sales stem from products downloaded after customers customize them on the website. The top three traffic channels for this business include organic search (77.26%), direct (11.43%), and social media (9.42%) signals. The top three countries in terms of generating the most traffic to the business include the IN (20.91%), US (12.47%), and EG (4.84%) audiences respectively.
The Seller is a designer and spends a good portion of their time working on designs for the business and managing a majority of the workload. Outsourcing has been done for tasks such as bookkeeping, accounting, writers & translators, and sometimes video production. The Seller is happy to provide contacts for these freelancers to continue on with the business. The Seller spends some of their time answering emails and sending orders for products, creating new or updating existing designs, writing SEO-driven content targeting specific keywords, and posting content to social media. All of these tasks could be outsourced serving as a growth opportunity for a Buyer to explore further.
Room for growth according to the Seller includes developing more products. There is also room to grow in hiring a graphic designer and creating optimized PPC ad campaigns. One approach to this would be to hire a professional company that specializes in PPC and also doing the same for SEO. According to the Seller adding languages + currencies is in great need and this could be added with additional pages and a currency plugin. Developing a new platform for a specific type of design maker, and adding custom graphic design services to the business model are more growth opportunities for a Buyer to consider.
The business includes social media accounts for Facebook, Twitter, Pinterest, and Youtube and they do drive a good amount of traffic to the business. The Pinterest account has 90k followers and 8.7m monthly views, the Facebook page has over 30K followers, and the Twitter account has over 12K followers.
The included email list features a customer list of 4,892 + 17,878 active profiles stored on Klaviyo. The Seller doesn't usually send any marketing emails. They use this list to send emails to customers that placed an order and potential buyers such as abandoned cart emails that have been working to improve sales revenue. This serves as another growth opportunity for a potential investor to consider, and more information will be provided to active Buyers.
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