This listing is for an affiliate, display advertising, and other business created in February 2017 in the dating niche. The WordPress site features blog-style content related to spirituality, relationships, and personal health. The business has grown the domain to a DR 57, an even spread of traffic among the top three pages, and includes a large email list with over 56,000 contacts.
This business earns income through affiliate (61.88%), display ads (32.84%), and other (5.28%) revenue generated from eBook sales. The main affiliate networks for this business include Shareasale and Clickbank. This business features display ad revenue from two different networks, Adthrive and Adsense. The top channels in terms of generating traffic to the business include organic traffic (88.27%), direct (7.4%), and other (2.2%) signals. The top countries in terms of generating the most traffic to the business include the US (47.98%), UK (9.19%), and India (6.62%) audiences respectively.
Three brothers currently own and manage this business and the general operations maintaining the asset. There are no employees on the payroll at this time. All content is outsourced to freelance writers. One Seller is the editor-in-chief performing keyword research and delegating tasks to outsourced writers. Another Seller trains the writers and oversees the technical side of things. The Final Seller focuses on monetizing the content. Combined all three Sellers spend around 40-60 hours per week growing the business. These hours spent on the business could be less should a Buyer choose to maintain the business and manage to improve the sites existing content.
The Sellers have only engaged in limited link-building strategies. On the site, two infographics have been used to build links organically and five guest posts have been acquired on external sites. Apart from this, the business receives natural links through publishing quality content.
The business includes an email list with over 56,755 contacts stored in Convertkit and an 18% open rate and 3% clickthrough rate. Almost every day emails are sent to the segments and general list with an automated welcome sequence for each. The business sends links to articles about 70% of the time, and links to affiliate offers the rest of the time. Affiliate offers have only been sent in the last two months. Hiring professional copywriters and improving the email lists monetization strategy serves as a growth opportunity for a Buyer to consider.
Social media channels drive minimal traffic and as such aren't relevant for maintaining income levels. The Facebook and Twitter accounts may be attractive for a Buyer with a social media skillset given the large following they each have. With plenty of growth avenues for a Buyer to explore.
* The Sellers own a few sites within similar niches. More information will be provided to active Buyers.
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