This listing is for an Amazon Associates and affiliate business created in February 2017 in the technology and home niches. The WordPress site features product reviews and buying guides for a niche hobby. A link-building campaign allowed the site to gain many high-authority backlinks from reputable manufacturers in the niche. Thanks to an outsourced writer, the business requires minimal effort from the Seller to run.
Revenue is generated from Amazon Associates (~69%) and a private affiliate program (~31%). The main traffic channels are organic (~92%), direct (6%), and referral (~2%). The US is the leading country in terms of traffic (~71%), followed by the UK (~8%) and Canada (7%).
After being impacted by previous Google algorithm updates, traffic is now stable after the Seller worked with an SEO agency to improve the site's performance.
One article is added each month by a freelance writer who is an expert in the niche, who will continue with the Buyer after the sale. The Seller spends around 10 hours each week checking analytics, performing competitor research, and sending article briefs to the writer. 13 guest posts were bought in the past few months.
As the commission rate of the private affiliate program is very competitive, the Buyer could consider promoting more links from this program to increase revenue. New content has been added that has keywords with higher search volumes in Spring, which could result in higher revenue for the Buyer.
Applying for display advertising networks can diversify revenue streams, while building the social media accounts can drive extra traffic to the site as these aren't actively grown or used on a regular basis. One way to leverage social media is by creating a group to nurture a high-value audience. Furthermore, an additional domain in the same niche is included in the sale, which could be built up as another asset if the Buyer wished.
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