For sale is a body jewelry eCom business that was started in 2004. The owner's vision was to provide women with beautiful body jewelry that is easy to wear and quick to change. The customers love the products as it their sexy little secret and high-quality jewelry at a great price point.
The owner has run this as a solo owner operator business for years, working four hours or less a day, but it can be taken in many different directions. With a market of 30,000,000 women looking for these products there is still strong room for growth. In addition to their own website and various sales platforms (Etsy, eBay, Amazon) the owner has wholesale distributors in the UK and Australia.
One area that can be leveraged more is social media. Multiple celebrities are wearing these products and the business has also been written up in multiple media outlets.
Highlights & Key Assets:
o Established business that still has room for growth. o Trademark for brand. o Patents (2) for product molds. o All platform accounts are included: Amazon, Etsy, eBay, Shopify. o Equipment to make the jewelry is included: injection machine and molds, tooling (4), micro welder, and hand tools. o Email lists of approximately 22,000 contacts. o Extremely easy business to run with plenty of potential for growth in the right hands. Doesn’t require much space for operations about 400 ft.² (a spare bedroom or a basement office will work just fine).
The company owner is willing to offer training and also provide 6 months of virtual support. This is all flexible depending on your needs.
They will also create videos on how the products are made for ongoing reference. Owner is also willing to design new lines and develop new sizing structure on a consulting fee basis that can be pre-negotiated.
Reason For Selling:
The owner has been running this business for 16 years and is ready to move on. She wants to travel and spend time away from the office (including visiting family in the UK) which she has been unable to do for the last several years since getting divorced.
This is one of those smaller businesses that in the right hands can grow. The owner's background is manufacturing, and she is limited on SEO and marketing capabilities. She has created a good foundation but somebody with more knowledge and experience will be able to grow this business in ways she is just not able to.