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Websites & Digital Businesses

URL Sales, 10 Years Old

This listing is for an affiliate, display advertising, and other business created in February 2017 in the dating, lifestyle, and Religion & Spirituality niches. The WordPress site features blog-style content related to spirituality, relationships, and personal health. The business has grown the domain to a DR 57, an even spread of traffic among the top three pages, and includes a large email list with over 56,000 contacts.

This business earns income through affiliate (61.88%), display ads (32.84%), and other (5.28%) revenue generated from eBook sales. The main affiliate networks for this business include Shareasale and Clickbank. This business features display ad revenue from two different networks, Adthrive and Adsense. The top channels in terms of generating traffic to the business include organic traffic (88.27%), direct (7.4%), and other (2.2%) signals. The top countries in terms of generating the most traffic to the business include the US (47.98%), UK (9.19%), and India (6.62%) audiences respectively.

Three brothers currently own and manage this business and the general operations maintaining the asset. There are no employees on the payroll at this time. All content is outsourced to freelance writers. One Seller is the editor-in-chief performing keyword research and delegating tasks to outsourced writers. Another Seller trains the writers and oversees the technical side of things. The Final Seller focuses on monetizing the content. Combined all three Sellers spend around 40-60 hours per week growing the business. These hours spent on the business could be less should a Buyer choose to maintain the business and manage to improve the sites existing content.

The Sellers have only engaged in limited link-building strategies. On the site, two infographics have been used to build links organically and five guest posts have been acquired on external sites. Apart from this, the business receives natural links through publishing quality content.

The business includes an email list with over 56,755 contacts stored in Convertkit and an 18% open rate and 3% clickthrough rate. Almost every day emails are sent to the segments and general list with an automated welcome sequence for each. The business sends links to articles about 70% of the time, and links to affiliate offers the rest of the time. Affiliate offers have only been sent in the last two months. Hiring professional copywriters and improving the email lists monetization strategy serves as a growth opportunity for a Buyer to consider.

Social media channels drive minimal traffic and as such aren't relevant for maintaining income levels. The Facebook and Twitter accounts may be attractive for a Buyer with a social media skillset given the large following they each have. With plenty of growth avenues for a Buyer to explore.

* The Sellers own a few sites within similar niches. More information will be provided to active Buyers.

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This listing is for a SaaS business created in October 2015 in the sports niche. The PHP and MYSQL platform provides analytics for various sports fans and is monetized through subscriptions. The business features a YouTube account with over 24K Youtube subscriptions, a 100K email list, great GA metrics, and a strong brand.

The primary source of traffic is direct (44.9%), organic search (31.9%), and Google CPC (15.28%) sources. The country responsible for the most traffic is the US, which drives about 94.26%% of the total traffic share. The top three pages have great traffic spread, only accounting for 20% of all site traffic.

The business boasts an active email list of 100K, with 57K verified emails receiving daily promotions and links to daily YouTube videos. The business’s most important social media platform is YouTube which has 24K subscribers. Twitter, Instagram, and Facebook accounts also exist for the business but not as much effort has been put into growing these followings which serve as a growth opportunity for the Buyer to consider.

New customers are primarily acquired through daily YouTube videos, which get an average of 4k-6k views a day. Other methods include Google Ads, YouTube Ads, and Facebook Ads with a growing list of Affiliate Partners. The Sellers divide daily tasks like customer support, updating sports analytics, advertising, YouTube videos, and social media posts.

Content is added on a daily basis. The assets API adds the majority of the content. Some daily content is outsourced to the part-time employee who would be willing to continue with the new owner should they choose. More information will be provided to active Buyers.

The business experienced a dip in performance around March 2020 due to the pandemic. However, it has since recovered very well.

**Learn more about this listing by scrolling down to the FAQ section**

B2B and B2C Unstuffed Animal eCommerce Business

Opportunity The company has rapidly taken off demonstrating substantial YOY growth. With its rapid and exponential growth comes the need for capital to keep the scale balanced. While the business is for sale, the owners will also consider an investment opportunity.

Overview The Off-Duty police market in America is estimated to be between $7.9B-$15B. Police officers are deemed off-duty whenever there is time that they are not on shift. During these off hours, they frequently work for private companies on the side. According to an internal audit of a major police department they found that in an 18-month period, 92% of all their police officers had worked an Off-Duty shift. This audit represents a microcosm of police departments across the nation and points at the sizeable market for off-duty police officer work. Most private sector businesses hire local police officers for various types of Off-Duty assignments, including sporting events, construction projects, banks, retail, and traffic companies. The issue at hand is that the vast majority of police departments across the country do not have proper systems in place to staff and schedule Off-Duty assignments for their officers. For this reason, many businesses resort to third parties like this company to get their police officers.

This business specializes in staffing Off-Duty Police Officers primarily for traffic control purposes but also for event staffing or various security needs. It has placed a large value on making sure that it is always doing the right thing by every party in the transaction. Because of this, it has a sterling reputation amongst all traffic control companies, construction companies and police departments in the State in which it currently predominantly operates. As well, the company is now acquiring the market share at accelerated rates by word of mouth.

This company has proven the success that a third party can have during its 3-year tenure in the market. With an understanding of the industry along with its core values of over-the-top customer service and high-level communication, it has been propelled to $2.5MM in revenue in just its second full year in the market. The company has plans to expand into other regions as well. This market is so large and unknown by most of the public that the owners believe with the proper funding, it can be taken to limitless ends.

This listing is for a display advertising business created in November 2018 in the beauty niche. The WordPress site provides informative articles on a specific grooming style for women. Traffic is well-diversified, with the top 3 pages making up less than 10% of total traffic. The site ranks well on very high volume keywords and has experienced significant growth in traffic over the last 12 months. The business requires minimal effort from the Seller to maintain.

The business earns 100% of its income through Mediavine display ads. The top three traffic channels include social media (63.72%), direct (13.16%), and Facebook paid ads (11.37%). Traffic comes mainly from the US (67.58%), the UK (5.26%), and Canada (5.19%).

The Seller spends 3 hours per week publishing content and assigning work to 2 freelance writers who produce all the content for the site. Expanding the site to include content aimed at men could help a Buyer gain access to a larger audience.

The site also includes a directory of ~300 niche-related service providers in the US. This directory has the potential to be monetized in the future.

The business has a Pinterest account with ~100k followers that brings in ~63% of the site's total traffic. The business also has a Facebook account with ~3k followers and an Instagram account with ~4k followers. A buyer could consider diversifying traffic channels by optimizing the site for organic search traffic.

Creating and monetizing an email list could be a growth opportunity for a Buyer to pursue. A Buyer could also diversify revenue through Amazon Associates by adding affiliate links to product reviews.

*The Seller owns 2 unrelated websites that redirect a small amount of traffic to the site. The Seller intends to maintain these links following the sale.