Exceptional Forum Business | Started in 1998 | Highly Engaged Contributors | $48k SDE
Founded in 1998, this business is the longest-running and largest discussion forum dedicated to film and home theater. This forum consists of highly engaged, avid cinephiles, home-theater enthusiasts, moviegoers, and Blu-ray buyers.
The business generated $61k in revenue and $48k in SDE during the last 12 months through a combination of direct ad sales, display advertising, affiliate sales, and premium membership subscriptions. Revenue and SDE has remained level over the last 36 months.
The true heart of this business is the team of unpaid, dedicated moderators, many of which have been moderators for over 10 years. The forum is known within the industry to be strictly and fairly moderated, which keeps discussions on topic and generates deeper member engagement with the content. This team of moderators is managed by the original founder of the business, who has a strong desire to continue in this role. Retaining this person would be enormously valuable to a new owner and will make transitioning a breeze.
Three of the four owners have demanding day jobs, which has limited their time to invest in growth opportunities. The current owners have outlined growth initiatives, including focusing on direct ad sales, implementing SEO to drive new membership and impressions, and increasing product reviews.
12+ Year Old Food Blog With 1,100 Posts + Multiple Traffic Sources
Launched in 2010, this WordPress food blog has over 1,100 pieces of recipe content.
Over 6 million users contributed to over 10 million page views in the last twelve months. Organic and direct traffic has remained strong, but a recent Pinterest algorithm update hit traffic which we've reflected in the asking multiple of the business.
The owner used to do all of the work herself, from creating content, photographing recipes, and interacting on social media for about 30 hours a week but brought on family members in mid-2020 to help provide them with a way to earn extra income during the pandemic and to free up some of her time. She is looking to sell the blog to spend more time with her two boys, who have severe autism.
A new owner focusing on SEO and a desire to build or bring a team to take over operations can continue working off the firm foundation of this 12-year-old food blog's substantial content library.
Organic Face, Hair, Skin and Nail Care eCommerce
Multi Channel Sales, 10 Y/O
$39.6K Per Month Display Advertising Site in the Information Niche
This listing is for a display advertising business created in May 2014 in the information niche. The WordPress site features information on Social Security for US citizens and has a DR51 with an organic backlink profile. There is a nice spread of traffic across the site and overall it requires minimal effort from the Seller to maintain.
The business earns 100% of its income through Ezoic display advertising. The top three traffic channels for the site are organic search (89.58%), direct (9.14%), and referral (1.2%). The top three countries that drive this traffic are the US (97.77%), PR (0.43%), and CA (0.22%). The top three pages of the site drive 5.45%, 5.44%, and 4.26% of the total site traffic respectively.
The Seller writes 10 articles per month for the site, but they state that this operation could be outsourced.
The Seller has built a 301 redirect system because they changed the URL structure to be more SEO optimized when they converted the site to WordPress in September 2021.
Included in the sale is a Facebook account with over 750 followers. The Seller believes that growing a social media presence is a growth opportunity for a Buyer to consider. They have also identified lucrative shoulder niches that a new owner could expand into.
$8.4K Per Month Subscription Site in the Hobbies Niche
This listing is for a subscription, display advertising, and video sponsorships business created in February 2009 in the hobbies niche. The WordPress and YouTube-based business features instructional posts and videos for a popular strategy game. The well-established site is an authority in its niche, with the top videos getting millions of views. The business has a solid backlink profile and requires minimal effort to maintain.
The business generates revenue from subscriptions (48%), AdSense display advertising (39%), and video sponsorships (13%). The top three channels driving traffic to the site are organic (85.07%), direct (11.75%), and referral (1.69%). The top three countries driving traffic are the US (47%), IN (7.9%), and the UK (7.18%).
The business offers both monthly and annual subscriptions. The Seller states that there are currently 1,000 subscribers, and the business receives around ~30 new customers every month. Most subscribers are on annual plans, and customers subscribe for two years on average, putting the estimated LTV per customer at $94.50.
The Seller spends around four hours per week on the business creating YouTube content and responding to emails. The Seller states that half of these emails are from potential sponsorship partners and the other half are from game enthusiasts with general questions.
The Seller has identified a number of potential growth opportunities for a Buyer, including reorganizing site content to create a course for new members, monetizing the included 5K-member email list, implementing affiliate programs, and exploring paid marketing. The Seller also states that monetizing the site through Google ads could provide a Buyer with interesting avenues of growth to explore. A full list of growth opportunities can be provided to Unlockers who schedule a call with the Seller.
*The Seller currently creates all content but would be willing to work with a Buyer to find a reputable replacement.
$5.8K Per Month Amazon KDP Site in the Books Niche
This listing is for an Amazon KDP business created in January 2020 in the books and romance niches. Included with the Amazon KDP account are 58 fantasy novel eBooks. The top 3 books are rated 4.3 stars with between 100 and 170 reviews and account for ~15% of all revenue. The business requires minimal effort to maintain thanks to content being outsourced to ghostwriters.
All of the books are written in English and then translated into German under a single pen name. The Seller currently only offers eBooks but states that expanding to physical copies and audiobooks could be an interesting avenue of growth for a Buyer to explore.
The Sellers spend around two hours per week outlining the next books in the series, managing freelancer work, creating book descriptions, and marketing book releases. All content is created by ghostwriters, and all cover design work is created by the Seller’s partner using Photoshop and personally licensed stock images.
Along with expanding product offerings, an additional opportunity for growth highlighted by the Seller is focusing on paid advertising. The Seller states that Facebook advertising in particular could be a lucrative avenue of growth for a Buyer.
$18.9K Per Month Display Advertising Site in the Technology Niche
This listing is for a display advertising and Amazon Associates business created in July 2018 in the technology niche. The WordPress site features buying guides and informational content for entertainment equipment and related items. The business has experienced strong year-over-year growth in revenues and has an excellent traffic split, with the top three most popular articles accounting for only 6.5% of total page views. The business requires minimal effort from the Seller to maintain.
The business earns its income through Mediavine display ads (75%) and Amazon Associates (25%). The top three traffic channels include organic search (94.02%), direct (5.38%), and referral (0.34%). The top three countries driving traffic are the US (56.19%), the UK (11.51%), and Canada (6.42%).
The Seller spends around five hours on the business per week, updating plugins, checking earnings, overseeing freelancers, and publishing content. The Seller publishes around 10 articles every month. All of the content is written by freelance writers.
Growth opportunities for the Buyer include updating and optimizing older content, creating an info product, building out the existing email list by offering printables or guides, offering a lead generation service, and creating content on more competitive topics.
$2.0K Per Month Amazon Merch Site in the Apparel & Accessories Niche
This listing is for an Amazon Merch business created in August 2018 in the apparel & accessories niche. Included with the Merch by Amazon account are 739 unique designs for apparel primarily related to motorsports. The Tier 10K business has experienced year-on-year growth and currently requires minimal effort to maintain.
The Sellers have uploaded designs on the US, UK, DE, JP, and ES Amazon marketplaces, among others. They currently are using 7,325 uploads out of the maximum 10,000 allowed.
The Sellers spend around one hour per week maintaining the business and checking sales. No new designs have been uploaded for seven months, but all previous designs were created by the Sellers. Increasing the number of designs could be an opportunity for growth for a Buyer to explore.
An additional opportunity for growth highlighted by the Sellers is using advertising campaigns to drive traffic and sales. The Sellers state that they are not currently using the advertising account on Merch by Amazon, but doing so could increase sales for a Buyer.
$1.8K Per Month Amazon KDP Site in the Information Niche
This listing is for an ACX and Amazon KDP business created in January 2020 in the information niche. Included with the business are 5 ebooks, 4 paperbacks, 1 hardcover, and 4 audiobooks primarily about language education. The top-selling physical books all have 4-star or higher average ratings, with even higher ratings achieved by the audiobooks. The business requires minimal effort from the Seller to maintain.
The business earns the majority of its income through ACX (96%) with the remaining revenue coming from Amazon KDP (4%). The Seller spends approximately one hour on the business per week, overseeing freelancers as well as monitoring sales and incoming payments. The Seller employs freelance ghostwriters, cover designers, copywriters, and narrators on a per-project basis.
The Seller has a completed manuscript that has been published in paperback but has not yet been released as an audiobook. The Seller believes that the Buyer can increase net profits by ∼30% by publishing the manuscript as an audiobook.
Additional growth opportunities for the Buyer include launching Amazon Ad campaigns, publishing additional audiobooks, expanding into other sales channels like Ingram Spark, creating a community on Facebook, building a monetized email list, and publishing books in German.
$4.0K Per Month Amazon KDP Site in the Information Niche
This listing is for an Amazon KDP business created in March 2021 in the information and culinary niches. The included KDP account features 13 books in a variety of niches including cooking, crafts, trading, and psychology in eBook, paperback, and hardback formats. The top-selling book is a cookbook that has a rating of 4.5 stars with 300+ reviews, all other books have 4-star+ ratings, and one book is the number one bestseller in the insurance category. The business has had stable profit over the past 9 months and thanks to the help of a team of contractors, minimal effort is required to maintain the business.
The top 3 selling books account for 80% of the business's total revenue. All of the books come in eBook and paperback formats and two come in hardback. Physical books are produced through Print on Demand and books are kept with Amazon in PDF format. New books are produced 1-2 times a month.
A team of contractors helps to run the business. The team includes writers, proofreaders, editors, and designers for formatting, covers, and A+ content. The contractor contacts will be included in the sale.
Included in the sale are 7 unpublished books that the Seller plans to launch in the next 45 days. The Seller stated there are no audiobooks and that producing the books in audio format would be a growth opportunity for a Buyer to consider.
$6.6K Per Month Amazon KDP Site in the Information Niche
This listing is for an Amazon KDP business created in January 2018 in the information, finance, and cryptocurrency niches. Included with the Amazon KDP account are 48 eBooks and paperbacks and 125 audiobooks related to cryptocurrency, finance, and online marketing. The top 3 audiobooks and top 4 paperbacks are highly rated and currently account for ~53% of total revenue. The business requires minimal effort to maintain thanks to content being outsourced to ghostwriters.
The business earns revenue from Amazon KDP (55%), ACX (39%), Author’s Republic (6%), and Draft2Digital (<1%). The Seller uses two different modes for this business: scale-up and maintenance. During the scale-up phase, two new books are added every month. The Seller does not add any new material during the maintenance phase.
During the scale-up phase, the Seller spends around 15 hours per week on the business researching buyer personas, creating briefs for ghostwriters, uploading books, launching and optimizing Amazon Ads, and overseeing freelancer work. During the maintenance phase, the Seller spends around five hours per week on the business monitoring finances and sales.
There are a number of contractors the Seller uses on a regular basis for voiceover work and content, as well as a translator. The Seller also uses contractors for market research, content creation, and formatting and design work.
An opportunity for growth highlighted by the Seller is to create additional books under the two most lucrative pen names. The Seller also states that expanding the paperback portion of the business in the US marketplace could be an interesting opportunity for a Buyer to explore based on market research.
$28.4K Per Month Amazon KDP Site in the Books Niche
This listing is for an Amazon KDP business created in April 2019 in the books and news & education niches. The 2 included Amazon KDP accounts feature 57 print books and 26 eBooks for exam study. The top-selling book is rated 4.6 stars with over 500 reviews, and the top 10 bestselling books combined make up the majority of revenue. The trademarked business requires minimal effort to maintain.
All of the books are available POD through Amazon KDP and Ingram Lightning Source. No new titles have been added in the past few years and the Seller updates existing titles once per year by adjusting the covers to reflect the current year. The Seller also updates the listing content as needed.
The Seller spends around two hours per week on the business, primarily monitoring sales and finances. They also spend time checking PPC advertisements and adjusting bids as necessary. All content was created by industry experts on a work-for-hire basis.
A potential opportunity for growth highlighted by the Seller is increasing off-Amazon traffic by investing in SEO work for the included website. Exploring additional paid advertising channels could also be an interesting avenue of growth for a Buyer.
*In 2017 a competitor filed a fraudulent copyright notice with Amazon. The competitor was sued, and as part of the settlement agreement removed the notice against the Seller, and there have been no issues since. In the interim, the Seller received special permission from Amazon's legal counsel to open a secondary KDP account.
*An opposition was filed against the Seller's trademark by a competitor, but no further action was taken.
$58.4K Per Month Amazon FBA Site in the Entertainment Niche
This listing is for an Amazon FBA business created in April 2018 in the entertainment and hobbies niches. Included with the Amazon Seller Central account are 32 SKUs (21 unique SKUs with variations) for family games, puzzles, and art accessories. The top-selling SKU is rated 4.6 stars with over 1,5K reviews and has earned an Amazon’s Choice Badge. The business has experienced strong growth in the past 12 months, with healthy net profit margins of 32% and an average TACoS of 12%. The trademarked business is a part of Amazon Brand Registry 2.0 and requires minimal effort to maintain.
This business earns 100% of its revenue from the US Amazon marketplace. The business uses two suppliers based in China. Inventory is shipped from the suppliers to a 3PL warehouse in California and then shipped to Amazon as needed. The Seller has 6-12 months of inventory on hand and does not anticipate any replenishment issues.
The Seller spends around five hours on the business per week, monitoring rankings, replying to messages from customers, adjusting prices, overseeing inventory, and monitoring sales.
The business has an email list with 500 subscribers that is not currently in use. Building out and monetizing the email list is a growth opportunity for the Buyer. Additional growth opportunities include expanding into other Amazon marketplaces and eCommerce platforms as well as optimizing SEO and Amazon PPC campaigns. The Seller has also developed two new products that the Buyer can launch to generate additional sales.
$7.1K Per Month Display Advertising Site in the Baby Care Niche
This listing is for a display advertising and Amazon Associates business created in November 2018 in the baby care niche. The WordPress site features informational content on pregnancy and raising a family. The business has experienced year-on-year growth in traffic and revenue and it requires just 2 hours of work per week from the Seller to maintain.
The site earns through AdThrive (93%) and Amazon Associates (7%). The top three traffic channels for the site are organic search (93.95%), direct (5.51%), and social (0.45%). The top three countries that drive this traffic are the US (67.58%), GB (8.68%), and CA (6.4%). Traffic is spread evenly across the site with the top three traffic pages driving 4.73%, 2.06%, and 1.58% of total site traffic respectively.
The site currently has 634 articles. From January 2020 until November 2021 the Seller managed a small team of contract writers through Upwork and an editor to publish between 10-30 articles per month. There are several articles that were written by content services as a test, but the Seller preferred to hire and train their own writers for the project.
The site currently has minimal affiliate-focused content such as review guides and best-of articles. The Seller believes that producing this type of content and connecting with affiliates is a growth opportunity for the site. Another growth opportunity the Seller identified is running a link-building campaign since they haven't yet run one.
*The site was negatively impacted by the December 2020 Google algorithm update, then it was positively impacted by the June 2021 update.
$4.4K Per Month Display Advertising Site in the Hobbies Niche
This listing is for a display advertising and Amazon Associates business created in February 2011 in the hobbies, home, and equipment niches. The WordPress site features informational articles about woodworking. The well-established, DR 29 site has a good history and attracts consistent traffic throughout the year. This business requires minimal effort to maintain.
The business earns its income through Mediavine display ads (70.66%) and Amazon Associates (29.34%). The top three traffic channels include organic search (87.56%), direct (11.89%), and social (0.37%). The top three countries driving traffic are the US (66.53%), the UK (12.16%), and Canada (8.51%). The top page on the site accounts for 24.38% of the site’s total views, however, this page is artificially inflated due to a plugin that redirects users back to the page from other areas of the site. With this page excluded, the top three pages on the site make up less than 7.51% of the site’s total views.
The Seller spends around two hours on the business per week, researching content topics, writing and publishing articles, and overseeing freelancers. New content is added to the site on a monthly basis. Some of the content is written by outsourced content writers.
Growth opportunities for the Buyer include researching new topics to write about, scaling content output, creating a forum, and expanding into eCommerce.
96% Monthly Customer Retention | 6+ Year Amazon SAAS Company | No Active Marketing
Launched in 2016, this SAAS company helps Amazon sellers predict competitor sell-through rates to more accurately price their stock to optimize profit. This service is especially invaluable for retail arbitrage sellers and also provides major benefits to private label sellers. Current monthly recurring revenue is about $8k without any paid advertising or sales team.
The average 96% monthly customer retention rate illustrates the value of the service. It should provide confidence in the ongoing revenue stream as customers stay on board for an average of 24 months.
The company’s performance in both revenue and SDE has been slightly declining the past year due to no active marketing efforts taking place. The company has relied on affiliate marketing for any new customers.
The current owner spends less than 10 hours per week operating the business. The company also comes with a previously subcontracted developer that has been used to maintain the software historically. Without any inventory to transfer and an offer of training and support, a buyer can feel confident in a smooth transition.
The business has been prequalified for up to $150k worth of financing through Boopos. The term sheet is provided with the rest of the business information.
Michigan Managed IT Service Provider – 20290
For sale is a 19-year-old Managed IT Service Provider that serves Southeast Michigan and the Detro Metro area. They provide turn-key managed IT services and solutions for small and medium-size companies and currently have 35 active clients (most of whom have been customers 5+ years). Their revenue is 80% recurring revenue on the service side and 20% revenue from hardware/software sales (products they buy from suppliers and then mark up 10-15% for their customers). Their clients pay on a month-to-month basis with plans applicable to their number of employees (typically averaging $3K-$5K a month per client). Due to their low overhead and streamlined operations, they have consistently shown margins in excess of 50% and their revenue and profits have grown YoY. In their almost two decades of business, they've had an extremely low churn rate of less than 10%. The business is run almost exclusively remotely, though a few of the larger clients (100+ computers) do require a tech onsite 1-2 days a week. The office location could be dispensed with if desired as it's currently only used to house servers for a few clients. There are two owners and four staff members, but one owner/operator could absorb the management responsibilities. The owners are open to either exiting or staying on to help scale the business, and there is a key team member who could be promoted to take over their roles if desired. The business has been pre-approved for an SBA loan for a qualified buyer.
3-Year Skincare Brand | 4.5 ✰ Rating with 850+ Reviews
Launched in 2019, this trademarked business sells high-quality, all-natural skincare products. It has carved out a niche in the organic balms and salves market on Amazon.
The proprietary formulations were developed by a biomedical engineer using natural and organic ingredients. A great deal of care has gone into the development of the brand, and the products are inspired by salve recipes passed down from the founder's beekeeping family. Customers rave about the products' quality and effectiveness; the brand has over 850 reviews on Amazon with an average of 4.5 stars.
This business has had $133k in revenue over the last 12 months and sales have grown year over year. What's the catch? Despite revenue growth, it is not yet profitable, but could be scaled by a buyer with the right skillset.
The founder has provided numerous paths to growth and profitability. With a 40% average total advertising cost of sales (TACOS), Amazon ad spending needs to be monitored and optimized. The founder has additional product ideas to expand the line. The owner is currently manufacturing the products in-house but has contacts to outsource this to improve operational efficiency and economies of scale. The website could be optimized, and the owner has not tried many paid ad options outside of Amazon. There is no asking price on this business. The seller no longer has time to manage it, and he'd like to see it grow and thrive rather than shutting it down.
Cash offers with the ability to close quickly are preferred. Please review the business summary, as the sales process on this listing will be different than most.
4 Year Old Party Access. Biz | +71% YoY Rev | 96% Positive Reviews | $450,000 Financing – Boopos
Launched in 2018, this photo booth prop and party accessory business has seen continuous growth, with a 71% increase in YoY revenue and a 46% increase in SDE. The business began by focusing on photo booth props and expanded into other party supplies such as party hats, photo backgrounds, disposable tablecloths, and yard signs. This expansion proved beneficial, with two of the five top-selling items coming from party accessories and generating 10% of sales.
When the current owners started the business, they had little experience in ecommerce but a strong background in business management. They chose this niche due to the stable customer demand, products that are inexpensive to produce, and the ability to customize all items to stand out from the competition. Working with a designer on all new products has allowed the product line to stay fresh and current while sticking with evergreen themes rather than the trend of the moment.
With 100% of sales coming from Amazon US, there is a huge opportunity for growth by expanding on Amazon internationally, adding other marketplaces, and building a Shopify store to drive traffic to their own site. The nature of the products provides tremendous potential for social media, which has not been utilized. Variations can always be added for existing products, as well as continuing to grow the product line in all party-related categories.
The current owners spend 20-30 hours per week operating the business. The vast majority of inventory is in Amazon FBA, with a small quantity warehoused with the manufacturer. The owner is committed to a smooth transition and will happily offer full training and support.
23 year eCommerce brand selling high-quality hair accessories. U.S. drop shipping
Key Highlights
Long standing relationships with suppliers 1900+ SKUs $168 AOV 33% returning customer rate Strong brand recognition US suppliers only, and mostly drop shipped Tons of potential for growth
Operations
This business is mostly automated on a Shopify platform. The owners spend about 10 hours a month managing team members and going over financials. About 90% of orders are drop shipped by their one employee who handles all customer & vendor relations. She is excellent at what she does and would be happy to stay with the company. Remaining orders are fulfilled through a 3PL in Florida that holds around $25,000 in inventory. Inventory is included in the asking price.
Customers
Target audience is primarily middle aged women, but they also sell hair accessories made for men and children. The majority of customer acquisition comes from Facebook Ads, Google Ads, and direct marketing. Email marketing through Klaviyo contributed to the most traffic and sales. This is in part thanks to their huge email list of 33,000. They are generating 50,000+ store sessions per month, and boast an excellent returning customer rate of 33%.
Financials
Sales are up 26% in the TTM compared to the previous year, and Discretionary Earnings have more than doubled. They also have an impressive AOV of $168 which is up 31%. When the current owners acquired this business in May of 2020, the profit margins were really terrible from mismanagement by the previous owners. At time of acquisition margins were less than 1%, and owners have fixed a lot of issues and inefficiencies to bring the margins up to 18.5%. This business is in great shape and ready to be scaled.
2-Year-Old Amazon FBA Brand | Currency Counting Machines | $1M Revenue and $297K SDE
Launched in August 2020, this Amazon FBA business sells premium money counter (cash) machines. Even during a pandemic where cash was not as widely accepted and used, this business still flourished with the trailing twelve months of revenue at $1.08M and SDE at $297k.
Net Margins are at a high 27% with 9 total SKUs and the top 2 accounting for 73% of revenue.
95% of revenue is on the US-Amazon Marketplace. Expansion opportunities include Walmart, Shopify, and Amazon international markets.
This business has exclusive contracts with its manufacturers and their main products. Their machines can count over 100+ currencies effectively and accurately including all the major currencies while detecting counterfeit bills.
The owners have built efficient SOPs around inventory management, customer service, and product repairs to minimize owner involvement. The business has a knowledgeable customer support person and 3PLs that handle all returns and repairs so the two owners can work remotely. Inventory is not touched by the owners.
Neither owner is a programmer or has a background in developing money counting machines. The owners work a combined 20 hours or less a week in the business.
**This business is NOT SBA eligible.**
20+ Year Old Supplement Business | $3M+ SDE | 100% Amazon Rating
Online since 1999, this supplement business is well-established in a market that continues to grow. In the trailing twelve months, revenue exceeded $4.9 million with over $3.2 million in SDE. Approximately 75% of sales come from the direct website, with 23% coming from Amazon, 1% from eBay, and 1% from wholesale customers.
The current owner has a background in endocrinology, pharmaceuticals, nutraceuticals and nutrition, giving him firsthand knowledge of the negative side effects. Knowing that many consumers prefer to avoid these side effects, he began developing his own line of products with natural ingredients. There are a total of 13 SKUs.
Investing in advertising is a clear path to higher revenue, as the current spend is negligible. With nearly 2 million YouTube subscribers and over 125,000 customers on the email list, it’s clear that the interest in these products is strong. Adding additional supplements in different health categories will provide a major boost in sales. These can bring in new types of customers, while also then cross-promoting the current product list. Thus, instant revenue with little to no advertising.
Additionally, there are two areas of growth the owner wants to (or wanted to) focus on for massive and exponential growth: Topicals (skin, hair, etc.) and pet supplements. Both would be complementary to the current products and thus, excellent "cross-selling" options to the existing database and customers.
The current owner spends minimal time operating the business, mainly focusing on writing website content. All inventory is currently at a 3PL and Amazon FBA, where it can remain or be shipped to a new warehouse. The owner is committed to a smooth transition and will happily offer training and support.
SBA Pre-Qual | 8 Yr Old Reputable SaaS Portfolio, High Barrier to Entry, Passive, 2.3M+ Users
Launched 8 years ago, this portfolio of 4 cohesive and pre-eminent SaaS brands not only lead the niche but also own ~80% of market share creating multi-level defensibility and a high barrier to entry. These reputable brands feature popular WordPress plugins and themes in the photo gallery niche with strong, consistent recurring annual subscriptions from loyal customers. The current owner has run the business successfully with no coding skills so the new owner doesn't need to have direct experience to be successful due to the well-established brands and experienced staff that will transfer with the sale.
The combined portfolio revenue and SDE growth is 20% and 30% YOY respectively with 26,500+ paid subscribers and 95% recurring revenue. The business has several revenue streams apart from its products' revenue with ample opportunities for growth via its current massive, captured audience of over 2.3 million users across brands in the last 12 months and 280,000+ email subscribers. Strong, diversified traffic is largely driven by organic search, direct branding, and affiliate/referrals. The lite version of the plugins are freely available on the WordPress.org repository and active on nearly 1 million websites.
In the years ahead, there are huge opportunities for growth detailed in the package including capitalizing on the already paved foundation by adding additional plugins (standalone image compression recently launched), adding partnerships, and launching the hosting/turnkey website service already in development. Also, a new owner coming in with a vision for capitalizing on the organic traffic strength could potentially make aggressive gains to the current conservative monetization of traffic. There is an opportunity to utilize this traffic and organic ranking strength to sell other photography-related products like presets, building out a more robust photography site for more ad revenue, and affiliate partnerships.
The business employs a fully dedicated remote team of 8 that manages all aspects of the business. The owner works less than 10 hours a week in a strategic steering capacity, with all day-to-day operations handled by the team. The owner had the rare opportunity to acquire these competing/similar businesses separately over several years from different owners creating a unique opportunity where there is minimal competition.
*SBA Pre-Qualified
SBA Pre-Qualified Amazon FBA Outdoor Brand | 6 Years Old | $200k SDE
Started in 2016, this husband and wife duo built a great outdoor-products brand with consistent revenue for years. This brand sells high-quality Merino wool blankets with 92% of revenue coming through Amazon FBA.
The trailing twelve months accounted for $576,000 in revenue and $200,000 in SDE.
The couple focused on automation and partnerships to reduce headaches and time in managing operations. This business has strong suppliers, a great PPC agency, and a world-class 3PL to decrease the workload of the owners.
The business sells 7 SKUs under 1 parent SKU which lend to simple operations. With the business experiencing stockouts with numerous high-volume SKUs in 2021, the business currently is ready for growth in 2022.
With a solid foundation, the growth opportunities include expanding the product line with new colors and styles and then beyond wool blankets to additional product categories. There has been international demand for their products too.
Their Instagram account has 18k actively engaged followers. The owners work a combined 5-7 hours a week and are able to work from anywhere.
**This business is SBA pre-qualified.