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The assets operate digitally with zero physical products. The sites offer readers useful niche content and generate revenue through Advertising and Affiliate e-Commerce. The websites of this portfolio are based on a completely unique and diverse traffic acquisition model that provides 100% unique well-written content to the readership.
The Owners dedicate approximately 10-12-hrs per week (this includes content updates and management of the traffic/advertising accounts), this business is very passive. All assets are easily managed by 1-person coupled with help from a total of 2 major outsourcers – in the form of content writers, and SEO outsourcing as required. All costs are provided in the Profit and Loss Statement.
History 2015 – Development 2016 – Advertising Growth and the Addition of Affiliate Income Strategies 2017-2018 – Implementation of GDPR Compliance & Continued Growth
Google Analytics Combined Average Users per year: 2,800,000 Combined Average Pageviews per year: 5,300,000 Acquisition: Combination of Organic, Social, Referral, Direct, and PPC GEO: Primarily United States with other higher EPC value countries such as Canada, United Kingdom, Australia, Germany, and France.
Monetization Strategy Third-Party Advertising – Media.net, AdSense e-Commerce – Amazon Associate Pay Per Call Marketing & Lead Generation
All assets will be transferred including two FB pages and IG pages with a combined 250K+ followers, our original video content, pixel data etc. The owner only needs to outsource video production to create new ads regularly, hire someone to manage the FB marketing, and hire someone to take care of the excel sheet fulfillment (I currently do it myself once a day).
– 25000 + products – 3x Trademarks – Avg. Net Revenue /month $250,000USD – Avg. Sessions /month 350,000 – GEO 60% USA / 30% Europe / 10% Australia
All ad accounts will be included on completion of the sale: Facebook, Bing, Google. As well as Google Analytics, Webmaster for Bing and Google. All Social media would also be included with the brand.
Available for acquisition is a survival eCom business with three years of history. It sells a variety of survival and tactical gear like compact tactical flashlights, wire saws, lantern flashlights, tactical pens, baton flashlights, credit card knives, ebooks, etc.. The most popular products are the tactical flashlights, and several of the products flow into a recurring membership where customers get further deals, free ebooks each month, free giveaways/contests to enter, and more. The business model generates substantial subscription revenue with over $1mm/year in recurring profit from subscription alone.
There are multiple sources of traffic & advertising. The owners often run all of them at once to bring in front end customers, but sometimes also focus their ad dollars on the sources with the best returns. These are a combination of Facebook ads, CPA networks (where the owners have a lot of connections and ways of ramping it up), and paid mailings.
The owners do multiple things to build the email lists as an ongoing marketing asset with over 850,000 active subscribers. They regularly screen out non openers and clickers, so the total list size (if a new owner wanted to mail to all subscribers) would be well over 2 million.
A large portion of revenue is processed through multiple Clickbank accounts. And the owners also have their own credit card processing on some other products to diversify merchant account risk.
NOTE - Financials shown as the current run rate based on the last 6 months average. TTM (August 2019 - July 2020) was $7.333mm revenue and $2.088mm profit.
August 2020 was a record month for sales and the profit will be over $200K for the month.
Highlights & Key Assets:
o Strong recurring revenue streams. o High converting front-end offers to maximize revenue from each customer. o Offers that can be marketed across a wide variety of traffic and advertising sources. o Multiple sources of traffic and advertising for risk diversification. o Advertising sources that can easily be ramped up for expansion. o Stable, strong niche market. o High quality products of which many are branded. o Recurring membership that is hands free to operate. o Business is systemized to be handed off to a new team. o Custom software to track conversions and business performance monitoring. o Email list of 850,000+. o Multiple front-end and back-end offers that lead into the recurring membership.
Full support and training will be provided. This is negotiable depending on your needs.
Reason For Selling:
The business is owned by three partners. It has been great to them and is simple to grow. However, they are in multiple businesses and a newer one in a completely different niche has been taking off really fast. So, when it comes to choosing where to invest, even though both make a good amount of money, the other business is the one they want to focus on.
Available for acquisition is an incense fountain eCom brand that was scaled in 2020.
This is a rapidly growing business and a great opportunity for the right buyer to scale this even further.
High level overview info is below. Further details available with NDA.
Years and Months Operating: 12 months
Trailing 12 Months Revenue: $24,071,943.05 Trailing 12 Months Net Profit: $2,435,531.68
Average Monthly Net Profit: $221,411.97 Average Monthly Revenue: $2,188,358
Last Months Revenue: $5,721,099.72 Last Months Net Profit: $405,753.58
Average Monthly Net Profit Margin: 14.19% AOV: $70
Assets Included: Domains: Multiple Trademarks: Yes Email List Size: ~400,000 Product SKUs: 5 Physical Inventory On Hand: 680,000
Marketing Methods: Facebook ads, Google Ads, Email, SMS marketing, Amazon
Future Business Opportunities: International Campaign, Amazon, Google, Native, Retail, Apple Pay, SEO, more
Supplier Operations and Relationship Description: Suppliers in China Delivery time of products: 7 days lead time Supply Structure: 3 Suppliers
Owner time required to run business per week: 10 hours
Reason Selling: Owner has multiple businesses
Finance Options: 60% upfront, 40% seller financed over a year
UK based API, but an upgrade to AEMI is imminent. Principal members of China UnionPay (issuing and acquiring), Visa (issuing) and finalising their agreement with Mastercard (issuing and acquiring).
Own software including a fully working payment gateway (which is PCI Compliant), internet banking system and card management system.
Approx. 200 corporate customers on their books and turn over approx. 4-8 mill EUR per month. They are participants in SEPA scheme and have joined SWIFT.
Company average 200,000 revenue per month (through their SEPA payments and Voucher issuing services) and with China UnionPay ready to go that will increase to 300,000 per month.
Opportunities transfer money worldwide
issuing e-wallets, prepaid & contactless cards
transfer money including e-money from one user account to another
setting up direct debits and processing standing orders, BACS or CHAPS payments
creating e-wallets and transacting mobile payments
P2P payment solution at crowd funding and market place platforms
Example of Businesses Money transfer / remittence operators
Prepaid card issuers
Mobile network operators offering payment services
P2P e-wallet operators
Crowd funding platforms
This listing is for an affiliate and display advertising business created in January 2019 in the cryptocurrency niche. The package of five main sites and ten additional sites provides crypto news and how-to guides to help people from various demographics understand crypto. 11 out of the 12 sites are built on WordPress while one is Tailwind CSS Framework. Each site has a target demographic/country. The business has shown strong growth and has nicely diversified revenue over 23 affiliate programs and three forms of display ads.
The business earns through 23 affiliate programs (99%) and display advertising (1%). Revenue is generated from five main sites. There is a total of ten additional sites included in the sale with two being in development. The top traffic channel for all the main sites is organic search. A more detailed traffic breakdown can be given to interested Buyers.
The two Sellers spend around 20 hours a week on the business mostly on high-level planning and organizing. Their tasks include finding new opportunities and coordinating tasks with the manager. They'll also give feedback to the writers and perform SEO work including looking for backlink opportunities and improving content.
The team of freelancers includes a manager who comes up with topic ideas, distributes the content to the writers, gets new backlinks, and manages the affiliate relationships. The writers include nine German writers and three foreign language writers (Swedish, Danish, Bulgarian). These freelancers aren't aware of a sale but the Sellers are confident that they would continue with a Buyer.
Around 10 pieces of content are published a week on one of the sites and 7 pieces on another one of the sites. The other sites have content published on a more occasional schedule. The business has also recently expanded into YouTube with the Sellers hiring a content creator. An email list of 4,700 subscribers are sent a monthly newsletter. Building and monetizing the email list and YouTube channel represent growth opportunities for a Buyer.
*The page views for April 2021 are higher than reported on the listing page. The Sellers switched to a DSGVO-compliant version of Google Analytics and not all visitors have been tracked. Just one of the sites had 321K clicks alone. The true number can be found in Google Search Console and more information can be provided to interested Buyers.
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