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Founded in 2017, this is a unique and exciting opportunity to acquire a highly profitable, low maintenance viral quiz business on the Facebook Instant Game platform. As of May 2021, this business is one of a small group of providers that will have exclusive rights to present games and quizzes on the Facebook platform. Historically, this business had to navigate through competition against a large number of providers. Moving forward, there will be limited competition and a huge barrier to entry, resulting in a potentially larger market share and reduced overall risk for the business model. This exciting partnership speaks volumes about the brand and content quality. With consistently strong earnings since inception, the future looks very bright for this business.
The quiz content resides fully within the closed Facebook ecosystem and is monetized via ads. All traffic comes through direct, viral, and other organic means, meaning there are no marketing costs and overhead is low. The self-sufficient, dedicated in-house team manages content production and an outsourced team handles the technology. The three owners work less than 20 hours per week managing the business. They have positioned it to run on its own for the foreseeable future.
For the buyer, outside of inherent organic growth through an increased market share going forward through exclusivity with Facebook, there are ample opportunities for growth. These include improving the tech platform with new format implementation, improving bot opt-in rate for higher re-engagement, and implementing new ad formats to optimize monetization.
The assets operate digitally with zero physical products. The sites offer readers useful niche content and generate revenue through Advertising and Affiliate e-Commerce. The websites of this portfolio are based on a completely unique and diverse traffic acquisition model that provides 100% unique well-written content to the readership.
The Owners dedicate approximately 10-12-hrs per week (this includes content updates and management of the traffic/advertising accounts), this business is very passive. All assets are easily managed by 1-person coupled with help from a total of 2 major outsourcers – in the form of content writers, and SEO outsourcing as required. All costs are provided in the Profit and Loss Statement.
History 2015 – Development 2016 – Advertising Growth and the Addition of Affiliate Income Strategies 2017-2018 – Implementation of GDPR Compliance & Continued Growth
Google Analytics Combined Average Users per year: 2,800,000 Combined Average Pageviews per year: 5,300,000 Acquisition: Combination of Organic, Social, Referral, Direct, and PPC GEO: Primarily United States with other higher EPC value countries such as Canada, United Kingdom, Australia, Germany, and France.
Monetization Strategy Third-Party Advertising – Media.net, AdSense e-Commerce – Amazon Associate Pay Per Call Marketing & Lead Generation
AI, Growing Recurring Revenue
UK based API, but an upgrade to AEMI is imminent. Principal members of China UnionPay (issuing and acquiring), Visa (issuing) and finalising their agreement with Mastercard (issuing and acquiring).
Own software including a fully working payment gateway (which is PCI Compliant), internet banking system and card management system.
Approx. 200 corporate customers on their books and turn over approx. 4-8 mill EUR per month. They are participants in SEPA scheme and have joined SWIFT.
Company average 200,000 revenue per month (through their SEPA payments and Voucher issuing services) and with China UnionPay ready to go that will increase to 300,000 per month.
Opportunities transfer money worldwide
issuing e-wallets, prepaid & contactless cards
transfer money including e-money from one user account to another
setting up direct debits and processing standing orders, BACS or CHAPS payments
creating e-wallets and transacting mobile payments
P2P payment solution at crowd funding and market place platforms
Example of Businesses Money transfer / remittence operators
Prepaid card issuers
Mobile network operators offering payment services
P2P e-wallet operators
Crowd funding platforms
Supply Chain – Currently this brand offers a 100% ON DEMAND supply chain with 2 large warehouses based in Houston, TX and Clayton, NC and also use 13 smaller suppliers who are able to order and fulfill direct to consumer orders.
FY2016 – $301, 635 – Conversion Rate: 3.91% – Average Order Value: $41.63 FY2017 – $5,792,013 – Conversion Rate: 4.12% – Average Order Value: $47.17 FY2018: $12,850,250 – Conversion Rate: 4.44% – Average Order Value: $48.98
Established in 2017, this highly lucrative, exceptional portfolio of education-focused content websites concentrate primarily on the word finder and crossword solving niche. This business has become a leading resource for nearly 10 million monthly users. With an impressive 414% YOY SDE growth, this website suite features superior content that targets users who are seeking hints and answers for popular word games. The business is monetized through display ads and given the high number of repeat individual user interactions per day, this creates a very appealing model for advertisers.
There is a significant barrier to entry given underlying word lists are not publicly accessible and require appropriate curation. Their content strategy has proven incredibly effective. The SEO and content production is outsourced to a best-in-class agency and the in-house team leads the content framework. While a strong foundation for growth has been built with a solid backlink profile in these highly profitable niches, there is significant room for scaling with improved keyword rankings that will come with aging, continued authority incoming links, and an incredible opportunity to monetize the recently developed mobile app which already has 10k daily users. It is ready to be monetized for instantly increased profitability. They are currently in the process of implementing ads and a subscription model for the app which will become a revenue stream independent from Google search. This subscription app expects to see higher value per user due to the nature of mobile ads. Other paths to growth currently underway include a recent licensing deal with a well-known dictionary. This content is being added to the mobile word finder app which has greatly improved definition coverages for user inquiries. It has also recently been added to the sites and now ready for optimization for search. These have monumental potential. Overall, this business provides expansive growth opportunities and the ability to continually scale.
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