SBA Prequalified: 9+ Year Old Leather Goods Ecom Brand | 34% Repeat Purchase Rate | +54% YTD
Launched in 2014, this e-commerce business has, over the last nine years, established itself as one of the category leading brands in the luxury leather goods space, building incredible customer loyalty.
Setting itself apart with its unique styles and superior product quality, the business enjoys a remarkable 34% repeat customer purchase rate.
Aimed primarily at wealthy, style-conscious men, the business has developed multiple winning, evergreen products in the belt, wallet, and watch band categories, encouraging bulk purchasing, bundle sales, and gifting, all of which contribute to its growing $200+ AOV. Thus far this year, the business is already up 54% on 2022.
In terms of the day-to-day, the business is run in a highly effective way, with day-to-day operations handled by a COO managing a small network of service providers; this network will come with the sale.
There are significant opportunities for growth in the year ahead: previously tested and successful products ready for production, the availability of a full 2023 product launch pipeline, and a fully-produced content catalogue for the year.
The reason for the sale is that the owner is expecting his second child later this year, and having achieved what he set out to do with the business, is now looking to sell to spend time with his young family.