WordPress Dog Content Site | 250%+ Revenue and SDE Growth | Low Workload

Launched in early 2021, this WordPress-based content site is a trusted resource for dog enthusiasts, offering comprehensive advice on dog care and behavior. The typical visitor is a dog owner primarily searching for solutions to common dog-related problems and entertaining articles centered on dog ownership.

Focused on quality over quantity content, the site has just over 40 published articles. Almost all traffic is organic, and the site currently ranks for over 750 keywords. Additionally, there has been about a 40% traffic growth YoY with over 260K pageviews in the TTM, all while both revenue and SDE have grown 250%+ in the TTM.

The site is primarily monetized through affiliates, with about 90% of revenue earned through direct affiliate partnerships recommending products tailored to the readers' needs. Around 95% of the website's total revenue is derived from the top 10 pages, and about 65% of the revenue comes from one affiliate partner. While display ads are utilized on the site, they are turned off for a number of posts.

This site is about as white-hat as they come, with no Google penalties or private blog networks; as a result, this company has been able to withstand algorithm updates.

The current owner handles all aspects of the business, but this only takes about 4 hours per week. This relatively hands-off business model has historically published just an average of 1–2 posts per month while still leading to traffic and revenue growth.

The seller runs multiple unrelated businesses and is focusing their time on these other projects instead of this company. The site is positioned for a new owner to reap the rewards of the current owner’s foundational work. Some of the lowest-hanging fruit are content expansion as the limited content strategy has proven successful, ad revenue optimization through switching from Ezoic to Mediavine once the traffic is high enough, and Pinterest marketing for increased referral traffic.

This business is not SBA eligible (no US tax returns).