With over 80 website, e-commerce, and SaaS businesses for sale, boutique mergers and acquisitions firm Latona’s has grown to become one of the top brokerages in the digital space. The firm is focused on cash-flowing businesses with purchase prices ranging from $15k to over $12 million. Latona’s team of five brokers assists sellers through the entire sales process, from valuation, financial assessment, and positioning, to marketing, negotiation, deal closing, and owner transition. Their high-touch approach helps attract premium listings, and drives interest from financially capable investors, aggregators, and entrepreneurs.
An Early Start
While the company’s official start was in 2008, Latona’s founder Rick Latona was in the business well before that – as a domain broker. His brokerage was hit hard in the 2007-08 global financial crisis, given investments in premium domains and other speculative assets. In the midst of the recession, and facing significant losses, Rick secured a spot at Harvard Business School and used his remaining savings to pay for attendance. At HBS, with input from his professors, Rick conceived of the framework that would become Latona’s – an online brokerage focused on income- and cash-producing web properties. As it turned out, the pivot paid off and the firm became one of the pioneers of M&A in the digital business space.
A Wide Range of Online Properties
Latona’s now offers a broad array of income-producing websites. These include traditional e-commerce, Amazon FBA and Shopify stores; content, lead-generation, and membership sites; domain portfolios; and software-as-a-service (SaaS) businesses. Listings are searchable on the site by revenue stream, as well as by location, age, visitor traffic, financial metrics, and more. The Latona’s website is one of the most easily and granularly searchable of online business brokerages.
Tools and Resources
In addition to its wide array of listings, Latona’s offers buyers and sellers a number of other useful tools and resources. There are five valuation calculators available on the site to assess cash flows for Amazon FBA, eCommerce, Lead Gen, SaaS, and other businesses. Additionally, Latona’s podcast “Web Masters” showcases some of the world’s most successful internet entrepreneurs, how they built and managed their companies, and what we can learn from them. Host Aaron Dinin, serial internet entrepreneur and teacher at Duke, has posted over 90 podcasts, most recently “Marc Seriff @ AOL: The Network Engineer Who Introduced the Internet to Everyone.” Finally, Latona’s blog covers a range of relevant topics such as “How to Create a Drop Shipping Business Plan” and “Do I Need a Business License to Sell Online?”
Bottom Line
If you are an internet buyer or seller, you should definitely check out the Latona’s site. The website brokerage offers buyers an array of online acquisition opportunities at a variety of price points, along with useful tools and resources. If you are seeking to sell, consider Latona’s services. Their experience, know-how, and buyer network can help streamline the process and optimize the price and terms of a sale
Read about our next broker in the spotlight.
We hope this information is useful as you consider your options for selling your business. We operate Hatchit, the global deal directory for brokered and for-sale-by-owner web-based businesses with valuations ranging from $25k to over $20 million. Using our extensive industry knowledge, we offer a broker match service to help you find the right assistance for your seller needs.
