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Italian eCommerce business selling skin care products
Started in 2017 by a personal trainer, this full-body workout program comes with a patented exercise product and has done over $5M in revenue since inception with 30k+ customers.
With a utility and design patent in hand, growth opportunities include:
-- Live Streaming Workouts
-- Working with Influencers
-- Launching Additional Product Lines to Current Customers
-- True Amazon Strategy
The current owner has done very little to zero of any of the above. This business sells directly through their website and wholesale to larger gyms.
The business sells on Amazon but lacks a strategy to do so effectively. Amazon orders are currently being Fulfilled by Merchant (FBM). On-going untouched 2018 advertising campaigns are spending only a few dollars a day. The last 3 years have a 14x ROAS as most demand is brand-related. Someone with Amazon advertising experience could scale the amazon presence quickly. The 2021 Year to Date ROAS is a 16x.
Personal trainers have been the main customer demographic for the past few years but there has been demand direct from consumers.
The owner has reduced tariffs and shipping costs while mitigating shipping delays by moving manufacturing to Mexico. He operates this business less than 8 hours a week at a nearby warehouse. The warehouse could be outsourced to a 3PL if desired.
Online Business selling Custom Made Excel Financial Modeling / Planning & Performance / Data Analysis on internet. The company has developed a strong brand in the Excel Financial Modeling space by selling products and tool on many well known marketplaces (i.e. marketplace.corporatefinanceinstitute.com).
Approx 60.00% of the revenue is generated from sales, 40.00% from post sale service (customization, coding, consulting, etc). The company accounts on external marketplaces have an extraordinary 5-stars reputation.
Owner is willing to stay on board as consultant.
Approx 55x Custom Made Excel Financial Models included in the sale:
Accounts Receivables Accumulated Depreciation Aging Report Annual Operating Plan- AOP Board Resolution Budget Business Plan Business Review Capital Budgeting Cash Flow Consolidation Debt Recovery Procedures Executive Summary Financial Analysis Financial Modeling Financial Projection Horizontal Analysis Income Statement Inventory List IRR Management NPV Payback Period Performance Tracking Pricing Ratios Sales Agreement Variance Analysis Vertical Analysis WACC WIP
This offering is a 6+ year old profitable company that specializes in selling blog websites built with blog content for its clients to get them started along with a training system and hosting. The front-end sales product is a high-ticket webinar presentation which is promoted by hundreds of affiliates. In addition to generating revenues through the webinar sign-ups, the company receives recurring revenues through its memberships with monthly hosting service.
Customers are provided a website with domain, templates, content and starter social media traffic. Training is provided to grow content and traffic to monetize the site with banner advertising and affiliate programs. The business is run by one owner working FT along with a team of outsourced contractors. It has experienced YoY growth and had a particularly great year in 2020 as the pandemic brought more and more people searching for ways to make money online.
This business is a great model with lots of growth potential making this an excellent opportunity for a new owner to walk into a turnkey opportunity, capitalize on the foundation in place and scale the business with new marketing efforts.
Proven high-ticket webinar presentation to generate the front-end sales High retention rate on the monthly hosting Low refund rates Value proposition for the customer: Get paid when people click on ads and your sites are “Done-for-you to get you started” Low operating costs / High profit margins
18 Year old Seasoned Branded & Trademarked Air Purifier Amazon Store - eCommerce
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