Hello. We’re Hatchit.
Entrepreneurs start here.

This listing is for an eCommerce business created in April 2000 in the entertainment niche. The custom-built site is a resource for people looking to download a certain type of file. It has shown consistent growth, particularly over the past few months. The business is well established at 20 years old and has built up a large database of active customers making it difficult for competitors to enter the market.

The main traffic sources are organic (60%), direct (20%), and referral (14%). The top three countries responsible for the traffic are the US (27%), UK (11%), and AU (6.6%).

The site earns its revenue from thousands of files, there is not one product accountable for the majority of sales. Due to this being a software-based business there is no need to handle inventory, which provides higher margins per sale.

There is a team of producers that are based worldwide, with some being paid on a per-job basis while others are paid from royalties. They are not aware of the sale but the Seller expects them to continue with the Buyer. The database and IT management have been previously outsourced to another company when outside of the Sellers capabilities. They have been working together for 15 years so they would be more than willing to help a Buyer.

The business has built up a small social media following with over a million total YouTube views and a few thousand Facebook followers. It has also built up an extensive email list of 50,000 that has not been monetized. This represents an opportunity for the Buyer.

*If the business is purchased outside Australia, the new owners must license through the relevant licensing agencies in their territory in order to sell the files. This will not be an issue as is standard practice. The Seller will assist in directing the new owners to contact the licensing agency as much as reasonably possible. If the business is purchased by an Australian company or individual(s), the Seller will transfer its existing license to the new owner. More information can be given to active unlockers of this listing.

*More details under FAQ section.

This listing is for an Amazon Associates and advertising business created in January 2018 in the culinary niche. The WordPress site features 'best of' articles and reviews of culinary gadgets. The business has shown strong growth and requires minimal work from the Seller to maintain.

The primary source of revenue generated for the business stems from Amazon Associates (92%) and Adthrive advertising (8%). The top traffic channels include organic search (~96%) and direct (~4%) with the top countries in terms of traffic coming from the US (~69%) CAN (~8%) and the UK (~6%) marketplaces respectively.

The Seller currently outsources all the content to a freelance writer. New content is posted on a monthly basis.

Facebook and Pinterest profiles are included in the sale but neither are important in terms of traffic. The site does not make use of a submission form to capture email addresses. Creating an email list and optimizing the social media profiles represents a growth opportunity for the Buyer.

*The site does run on an expired domain. More information can be provided to active buyers.
*22 links have been bought from a link building service.

This listing is for an affiliate, Amazon Associates, and advertising business created in May 2016 in the pet care niche. The WordPress site features reviews and informational guides for pet products. The business shows strong overall growth, particularly in the past six months, and requires minimal work from the Seller to maintain.

The primary source of income is through affiliate offers (59%), followed by advertising (40%), and Amazon Associates (1%).

The site generates traffic from organic (87%) direct (11%) and referral (1%) sources, with the top three countries in terms of traffic including the US (76%) Canada (7%) and UK (6%) marketplaces respectively.

The business has built up a strong backlink profile mainly via guest posting, building approximately 100 links from 60 unique domains. It also benefits from increased affiliate commission rates which will be included in the sale.

The content that exists on the site was outsourced to two writers who will not be continuing with the new owner. New content is posted infrequently. There was a drop in traffic in June 2019 after a Google update, however, the site has recovered and improved since then.

Currently, there is an email list of 2,120 subscribers but this isn't important in terms of revenue. Monetizing this list would represent an opportunity for the Buyer.

*The seller has another smaller site in the niche, the niche is broad and this site is more narrow in focus. This site will be disclosed to potential buyers and the seller agrees not to start any other sites in the niche.
*See FAQ for more details

This listing is for an Amazon FBA business created in June 2015 in the hobbies niche. The business features 600 SKUs related to crafts and designs, of which 95% are manufactured within the US. Strong year-on-year growth and automated workflows means the Seller is required to spend minimal effort to maintain the business.

The FBA store sells entirely in the US. Inventory management is quicker because most of the SKUs are made in the US. While the business does not have a trademark and is not currently registered on Amazon Brand Registry 2.0, a manufacturer is open to turning some items private-label which could be a potential growth opportunity for a Buyer to consider.

The Seller spends 16 hours each month packaging and labeling the products in smaller packs, which has an estimated ROI of up to $500 per hour spent on this task. In order to include this step into the business's SOPs, the Seller has agreed on a deal with a 3PL provider to do the same packaging tasks for around $500 per month.

Organic search makes up all traffic leading to the Amazon store. The potential buyer can explore PPC campaigns to further the business's reach as a potential growth opportunity if they choose.

The business currently has no employees hired. Although there are no written SOPs, the Seller is willing to train the potential Buyer in managing inventory and shipping. More information will be provided to active Buyers.

This listing is for an Amazon FBA and eCommerce business created in January 2016 in the personal care and bed & bath niches. The included Seller Central account features three brands in multiple niches with 26 SKUs selling in the US and MX markets and 8 SKUs selling in the EU (UK, DE, FR, ES, IT) marketplaces. The brands are trademarked in the US and UK and are part of Amazon’s Brand Registry 2.0 program. These established brands have amassed thousands of high ratings across their product lines, many having 4–4.5 star averages.

The business earns primarily through FBA (99.99%) with the remaining sales coming from Shopify, wholesale, and Woot. Inventory is entirely FBA and stored in external warehouses in the US, UK, and Amazon fulfillment centers.

The Seller spends about 4 hours per day on the business, usually on brand strategy, networking, managing VAs, communication with suppliers, and any other tasks that arise. Three VA’s support all the daily operations of the business including customer service, logistics, reporting, designs, monitoring listings, and other ad-hoc tasks. The VA’s will continue on with the Buyer.

Each brand has a Facebook account with thousands of followers. To drive more traffic to listings, the Seller advertises via Amazon Marketing Services. Additionally, a Facebook page and Manychat account have been used to offer rebates to customers and gain more reviews.

Immediate growth opportunities for the brands include building the existing Shopify sites up and growing these sales platforms. Additional revenue could also be earned by expanding outside of Amazon to Walmart and other retailers. The established US products could be added to the EU marketplaces and since the brands are well-established, adding products within the niche would be low-hanging fruit for scaling the business.

*This Amazon FBA business sells in the UK/EU marketplaces and passes the VAT threshold for 1 or more of the marketplaces. Please refer to the FAQ for more information on VAT.

*More details under FAQ section.

This listing is for an advertising business created in August 2013 in the culinary niche. The WordPress site offers a range of recipes and has been featured in outlets like Yummly, Greatist, HGTV, and Buzzfeed. The trademarked, well-aged business has strong month-on-month traffic and year-on-year growth in traffic and income.

Each month the business brings in 1,967,622 unique monthly visits. With more people at home cooking, the business is seeing strong growth, showing resiliency and strength in the current environment. The primary source of traffic is organic search (80%), social (10%), direct (8%). The country responsible for the most traffic is the US (87%) followed by CA (7%) and the UK (1.5%).

The business earns primarily through ads that are managed through Adthrive. In the past, the business earned through sponsored posts but they are no longer live on the site.

Content is added every 4 to 8 weeks and while the Seller writes and adds content, they spend minimal time on the site on a day to day basis. Working on a post generally takes the Seller 8 hours total and they are passing on extensive SOPs for the benefit of the buyer. The seller spends about 10 minutes a week approving comments on the site and checking emails.

The business has an email list with over 17,131 subscribers. When a new blog post is published, an email goes out to everyone on the list with a snippet of the post. The email list is only used to generate traffic to the website and is not monetized, serving as a growth opportunity for the buyer to consider.

In terms of social media, the business has Pinterest, Facebook, and Instagram accounts with a combined social media following of 320,000. The Seller uses VA’s to help with Facebook, Pinterest, and Instagram individually and other independent contractors to help with website and tech management, videography, and photography. Link building for the business was done primarily through membership in Facebook groups with bloggers within the niche who would link to other blogger's content.

*The seller’s name and photo are on the website but they are not connected to the income or traffic of the business. The seller has requested the name and photo on the site be changed so it is no longer using their name or photo

*The business has also earned income from YouTube and Facebook videos in the past. As the Seller’s images are in the YT videos, they will be closing down the channel. Income from videos is not included in the P&L or valuation but presents an opportunity for an additional income stream for a buyer.

*Around March last year the site experienced a larger decrease in traffic due to a glitch in Google’s display results with rich snippets. This led to lower click-through rates and traffic. The Google glitch was fixed, rich snippets were shown properly again, and traffic started to increase back to normal levels. More information will be provided to active Buyers.