Hello. We’re Hatchit.
Entrepreneurs start here.

BUSINESS OVERVIEW
Seeing the importance of online visibility and the role social media would play in the careers of artists, this company began by the owners connecting with independent artists and recognized Grammy-nominated artists to promote the artists’ videos and social links. This opportunity led the owners to independent artists, record labels, partnerships with industry leaders and more recognized artists. Today, the agency is one of the most efficient music marketing and promotion agencies in North America with over a decade of experience. The company builds promotional campaigns for artists and labels to grow their audience, engage with their fans and reach new milestones.

Its Key Benefits include the brand’s Reputation, Visibility and Experience which has allowed it to generate over 100k leads since inception. With a dialed in process, artist leads are handled through a mainly automated funnel campaign. Once onboard, the owners and a team of outsourced contractors handle various aspects of the client campaigns.

FINANCIAL SUMMARY
Financials
Gross Revenue $861,762 USD
Cash Flow $694,000 USD

2020 Forecast
Revenues $1.2M USD
Cash Flow $1M USD

VALUATION

The company has experienced YOY growth! Its growth has continued in 2020, with sales and profits up this year for Jan-Jul over the same period in 2019. Based on the recent growth trajectory which includes increased marketing, the forecast for the full year of 2020 is estimated at over $1.2M in Revenues. With its high profit margins of about 80%, the Net Income for 2020 is projected at $1M! This business is priced based on its historical financials including current profits and YOY growth with consideration for the growth trajectory of profits in upcoming months.

This listing is for a lead gen business created in November 2018 in the equipment niche. The Weebly site provides contacts for contractors in a specific geographical region. The business has seen recent month-on-month growth and thanks to the help of a VA, the Seller only spends one hour per week to maintain the business.

The majority of traffic is generated from organic search (~51%), followed by direct (40%), and referral (8%), with searches from mainly from the US (~63%), with some traffic coming in from Canada (7%) and France (6%).

The Seller primarily spends an hour each week researching and writing a blog post each month. This is sometimes outsourced to freelancers if the Seller doesn't have time. No new content has been added this year which is a potential opportunity for growth. The site is eligible for display ad networks; adding more content provides an opportunity to develop another revenue stream.

The social media accounts associated with the business are already optimized to help Google locate the business; these profiles aren't important in terms of traffic. The absence of an email list is another potential growth opportunity to diversify revenue.

A VA that manages phone calls won't be continuing with the business after the sale, but the Buyer can engage with the Seller's service sales management to continue maintaining the business's hands-off nature. More details will be provided to the Buyer upon request.

Leads Calls per month:
April - 49 Phone call leads
May - 34 Phone call leads
June - 37 Phone call leads
July - 39 Phone call leads

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This listing is for an Amazon Associates business created in August 2018 in the home niche. The WordPress site features reviews for a particular heating product used in the home. Business earnings and site traffic have been consistent and have grown year-on-year. The top 3 pages of the site have an even spread of traffic, and overall the business requires minimal effort from the Seller to maintain.

The top 3 pages of the site receive ~8%, ~7%, and ~6% of the total traffic, which comes from the US (~59%), CA (~8%), and the UK (~7%). The top traffic acquisition channels are organic (~91%), direct (~5%), and referral (~3%) sources.

A PBN has been used in the past. It is privately owned and not included in the sale. The Seller has stated they will keep the links live as long as the PBN lives. The PBN links were placed from Feb-19 - Aug-2019, 37 posts, around 87 links in total.

The site has earned from the Canadian Amazon Associates market, but they were not considered in the valuation price as we were unable to verify the income. Therefore, there is an opportunity to expand into this marketplace. Further information can be provided to active Buyers.

*We’ve decided to use a 10-month average of net profit for the valuation because we felt that a 12-month average did not accurately represent the current state of the business.

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This listing is for an Amazon FBA business created in June 2019 in the electronics niche. The included Amazon Seller Central account features 16 SKUs for electronic accessories relating to a specific brand of electronic devices. The business includes a trademark, is part of Amazon's Brand Registry, and 2020 is on track to better last year's income. Minimal work is required from the Seller.

The business generates all its income from Amazon FBA. The stock gets sent from the manufacturer in China to the Amazon warehouses. No stock is handled by the Seller and all sales are made within the US marketplace. Expanding operations to other marketplaces could represent an opportunity for a Buyer.

The Seller outsources the PPC efforts to an agency for $800 a month. No other people are currently employed by the business.

A domain is in the process of being created. Diversifying the traffic sources across Googe search and email would be a strong growth area for a Buyer to consider.

During the pandemic, a 3PL was set up by the Seller in an attempt to best fulfill orders. This was unsuccessful and the business has since returned to pre-pandemic levels in terms of revenue and uses Amazon FBA as the fulfillment method.

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This listing is for an Amazon FBA and e-commerce business created in May 2017 in the automotive niche. Included in the sale are 95 SKUs for protective gear, which collectively have thousands of high reviews. The brand is registered with Amazon Brand Registry 2.0, and the Amazon storefront has a 94% positive review rating. The business has seen strong year-on-year growth and requires minimal effort from the Seller to maintain.

Revenue is generated relatively evenly across four FBA marketplaces; the US (22%), Germany (32%), Spain (15%), and a mixed EU marketplace (28%), including the UK, France, and Italy. The business also sells products in the Netherlands via Bol.com (3%). All inventory on the Amazon marketplaces are handled entirely by FBA and stored at Amazon warehouses, while products sold in the Netherlands are handled by Bol and are stored in Bol warehouses. All suppliers are based in China.

The asset currently has no employees on its payroll; the Seller manages all of the day-to-day and weekly tasks revolving around responding to customer queries, managing PPC campaigns, and monitoring sales and inventory.

Included in the sale are eBay and WooCommerce accounts. These storefronts haven't had any sales in the past six months, which presents a growth opportunity for a potential Buyer to diversify revenue sources by building these stores. All content is produced by the Seller and added when necessary.

The business has a social media account on several major platforms, which are all not important to traffic or sales. Building a social media presence may be a great growth opportunity for the potential Buyer to further diversify revenue sources and increase traffic.

*This Amazon FBA business sells in the EU marketplaces and passes the VAT threshold for 1 or more of the marketplaces. Please refer to the FAQ for more information on VAT.

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This listing is for an affiliate and display advertising business created in October 2017 in the information niche. There is an Android web-app included in the sale that has 100,000+ downloads and 16,000+ active installs. The business has experienced year-on-year growth in traffic and earnings and overall requires minimal work from the Seller to maintain.

The top traffic channels for the website are paid ads (~54%), organic (~29%), and direct (~13%). The traffic comes mainly from the following three countries: IN (~16%), US (~8%), and MY (~7%). The website, which has a DR of 33, and app were created by a freelance developer and the PHP code is included in the sale. The Seller has used PBNs in the past.

There is opportunity for the buyer to implement off-page SEO to increase the site ranking. The business is monetized through AdSense (10%) and affiliate (90%). As of now, the Android app is unmonetized serving as an opportunity for the buyer to add another revenue stream to the business.

The Seller owns domains that have backlinks to the main site that is included in this sale. These backlinks are not included in the sale but will be available for one year after purchase. Further information can be provided to active buyers.

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